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creative   road   map
Challenge




       
               Need an effective design

           




                        Solution




           
                  Weve got the solution

            



creative   road   map
Creative Process
Creativity is an exciting process which requires a road map to keep us
on track. We like to think of this map in these terms.


Challenge
Need an effective design? In order to create an effective design
we must first look at your company & do some research into its
current position.

This is the challenge recognition stage which some businesses take
on lightly! Identifying your challenges is the first step in producing a
solution & some of the things we look at are:

Key Facts                              Target Audience
- attributes - features - benefits     - primary - secondary
Objectives                             Competition
- instant - permanent                  - local - national


Solution

Weve got the solution, once the challenge has been identified the
creative solution (our expertise) begins.

These are some of the steps involved:

Focal Point                            Tactics
Creative Strategy                      - instant - permanent
- position - image - statement         Target Audience
Big Bang                               - medium - message
                                       Execution
contact                     us
        3102 9591
    +61 7
 info@rostami.com.au

  or visit our website
 www.rostami.com.au




             -




   鍖rst printed June 2009




      息 ROSTAMI 2009

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creative-design-road-map

  • 1. creative road map
  • 2. Challenge Need an effective design Solution Weve got the solution creative road map
  • 3. Creative Process Creativity is an exciting process which requires a road map to keep us on track. We like to think of this map in these terms. Challenge Need an effective design? In order to create an effective design we must first look at your company & do some research into its current position. This is the challenge recognition stage which some businesses take on lightly! Identifying your challenges is the first step in producing a solution & some of the things we look at are: Key Facts Target Audience - attributes - features - benefits - primary - secondary Objectives Competition - instant - permanent - local - national Solution Weve got the solution, once the challenge has been identified the creative solution (our expertise) begins. These are some of the steps involved: Focal Point Tactics Creative Strategy - instant - permanent - position - image - statement Target Audience Big Bang - medium - message Execution
  • 4. contact us 3102 9591 +61 7 info@rostami.com.au or visit our website www.rostami.com.au - 鍖rst printed June 2009 息 ROSTAMI 2009