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Presentation
on
Content Writing
BY
ACE WEB ACADEMY
1
AWA/2015
http://www.acewebacademy.com/
What is a Content
AWA/2015
2
Content is blending of :
Thoughts
Ideas
Images
Videos
in a written & visual form, and is used to convey information to the READER
http://www.acewebacademy.com/
Importance of content
AWA/2015
3
Content is very important because it-
? Attracts readers attention
? Efficiently and effectively communicates your thoughts & ideas
? Encourages re-visits to your writing
Quality content is a piece of writing that is informative, factual, original, fresh, entertaining
and grammatically correct.
http://www.acewebacademy.com/
Understanding content writing
AWA/2015
4
Communication
Words Images /Videos
? Content writing is a special type of writing that is
slightly different from reporting style/journalism style.
? Intended to be read on the internet.
? Conveys information, thoughts and instructions in short
structured sentences.
? Usually one way communication in persuasive style.
http://www.acewebacademy.com/
Features of content writing
AWA/2015
5
? Flawless flow of thoughts and ideas through efficient words and effective visuals
? Informative and instructive style of writing
? Mostly one way communication
http://www.acewebacademy.com/
Pillars of writing
AWA/2015
6
EDITORIAL
Language, Grammar, and
Vocabulary
TONE /
STYLE
Professional, Narrative,
Instructive & Corporate like
CREATIVITY
Proper use of Jargons,
Engaging, Unique/Fresh,
Catchy phrases & Quotes
Target
Audience
Reader centric writing
http://www.acewebacademy.com/
Adding value to the content
AWA/2015
7
Quality content
Use proper
heading/sub-
heading and
list points
Reading
and
Research
http://www.acewebacademy.com/
How to sharpen writing skills
AWA/2015
8
Read
Absorb
Write
http://www.acewebacademy.com/
Writing process
AWA/2015
9
Strong beginning
? Content should
be
? Thought
provoking
? Persuasive
? Informative
? Engaging
Content
fragmenting
? Numbered or
bulleted list
? Each idea in a
separate
paragraph
? Short but well
structured
sentences
Insightful content
? Well researched
and factual
? Value added
? Personalized
http://www.acewebacademy.com/
Writing styles
AWA/2015
10
Contents are written for:
? Web contents
? Blogs
? Promotions articles
? Sales copy
? Press releases
? Brochures
? One liners
? Info graphics
http://www.acewebacademy.com/
Sharpening writing skills
AWA/2015
11
? Understand the subject, theme and targeted readers
? Content should be ‘You’ centric and not ‘I’ centric.
? Write according to the scenario.
? Practice pre-writing / drafting
? Proof read & edit text
http://www.acewebacademy.com/
Pre-requisites
AWA/2015
12
? Flair for writing
? Passion about conveying thoughts & ideas effectively
? Conscious about requirements
? Creativity and editing skills
? Sound linguistic and grammar skills
? Research and Analytical skills
? Basic knowledge of computers
http://www.acewebacademy.com/
Career options
AWA/2015
13
A good content writer can be aptly absorbed into-
? Web designing/development companies
? SEO companies
? Publishing houses
? Ad agencies
? Media houses
? News agencies
? Educational fields and many more sectors
Above all a content writer can be also successful as a free lancer with quality work and right
exposure.
http://www.acewebacademy.com/
Training focus
AWA/2015
14
Our content writing training focuses on:
http://www.acewebacademy.com/
To know more…
AWA/2015
15
Follow Us on
Feel at ease to call us on:
040-64586626 / 7660-966-660
Plot. no: 124,
2nd floor, Road no:12,
Near Municipal Park ,
West Marredpally,
Secunderabad-500026
http://www.acewebacademy.com/
https://www.facebook.com/acewebacademytraininginstitute
https://twitter.com/Acewebacademy
linkedin.com/in/acewebacademy
http://www.thinkvidya.com/hyderabad/ace-web-academy-
west-marredpally/1632060
Write :hello@acewebacademy.com

More Related Content

Creative writing courses in hyderabad-AWA

  • 1. Presentation on Content Writing BY ACE WEB ACADEMY 1 AWA/2015 http://www.acewebacademy.com/
  • 2. What is a Content AWA/2015 2 Content is blending of : Thoughts Ideas Images Videos in a written & visual form, and is used to convey information to the READER http://www.acewebacademy.com/
  • 3. Importance of content AWA/2015 3 Content is very important because it- ? Attracts readers attention ? Efficiently and effectively communicates your thoughts & ideas ? Encourages re-visits to your writing Quality content is a piece of writing that is informative, factual, original, fresh, entertaining and grammatically correct. http://www.acewebacademy.com/
  • 4. Understanding content writing AWA/2015 4 Communication Words Images /Videos ? Content writing is a special type of writing that is slightly different from reporting style/journalism style. ? Intended to be read on the internet. ? Conveys information, thoughts and instructions in short structured sentences. ? Usually one way communication in persuasive style. http://www.acewebacademy.com/
  • 5. Features of content writing AWA/2015 5 ? Flawless flow of thoughts and ideas through efficient words and effective visuals ? Informative and instructive style of writing ? Mostly one way communication http://www.acewebacademy.com/
  • 6. Pillars of writing AWA/2015 6 EDITORIAL Language, Grammar, and Vocabulary TONE / STYLE Professional, Narrative, Instructive & Corporate like CREATIVITY Proper use of Jargons, Engaging, Unique/Fresh, Catchy phrases & Quotes Target Audience Reader centric writing http://www.acewebacademy.com/
  • 7. Adding value to the content AWA/2015 7 Quality content Use proper heading/sub- heading and list points Reading and Research http://www.acewebacademy.com/
  • 8. How to sharpen writing skills AWA/2015 8 Read Absorb Write http://www.acewebacademy.com/
  • 9. Writing process AWA/2015 9 Strong beginning ? Content should be ? Thought provoking ? Persuasive ? Informative ? Engaging Content fragmenting ? Numbered or bulleted list ? Each idea in a separate paragraph ? Short but well structured sentences Insightful content ? Well researched and factual ? Value added ? Personalized http://www.acewebacademy.com/
  • 10. Writing styles AWA/2015 10 Contents are written for: ? Web contents ? Blogs ? Promotions articles ? Sales copy ? Press releases ? Brochures ? One liners ? Info graphics http://www.acewebacademy.com/
  • 11. Sharpening writing skills AWA/2015 11 ? Understand the subject, theme and targeted readers ? Content should be ‘You’ centric and not ‘I’ centric. ? Write according to the scenario. ? Practice pre-writing / drafting ? Proof read & edit text http://www.acewebacademy.com/
  • 12. Pre-requisites AWA/2015 12 ? Flair for writing ? Passion about conveying thoughts & ideas effectively ? Conscious about requirements ? Creativity and editing skills ? Sound linguistic and grammar skills ? Research and Analytical skills ? Basic knowledge of computers http://www.acewebacademy.com/
  • 13. Career options AWA/2015 13 A good content writer can be aptly absorbed into- ? Web designing/development companies ? SEO companies ? Publishing houses ? Ad agencies ? Media houses ? News agencies ? Educational fields and many more sectors Above all a content writer can be also successful as a free lancer with quality work and right exposure. http://www.acewebacademy.com/
  • 14. Training focus AWA/2015 14 Our content writing training focuses on: http://www.acewebacademy.com/
  • 15. To know more… AWA/2015 15 Follow Us on Feel at ease to call us on: 040-64586626 / 7660-966-660 Plot. no: 124, 2nd floor, Road no:12, Near Municipal Park , West Marredpally, Secunderabad-500026 http://www.acewebacademy.com/ https://www.facebook.com/acewebacademytraininginstitute https://twitter.com/Acewebacademy linkedin.com/in/acewebacademy http://www.thinkvidya.com/hyderabad/ace-web-academy- west-marredpally/1632060 Write :hello@acewebacademy.com