This presentation from Ace Web Academy discusses content writing. It defines content as a blend of thoughts, ideas, images and videos used to convey information to readers. Content is important as it attracts readers, effectively communicates ideas, and encourages revisits. Content writing is a type of writing for the internet that conveys information through short, structured sentences. The presentation covers the features, pillars, process, styles and skills of content writing as well as career options for content writers. Ace Web Academy's training focuses on developing these content writing skills.
2. What is a Content
AWA/2015
2
Content is blending of :
Thoughts
Ideas
Images
Videos
in a written & visual form, and is used to convey information to the READER
http://www.acewebacademy.com/
3. Importance of content
AWA/2015
3
Content is very important because it-
? Attracts readers attention
? Efficiently and effectively communicates your thoughts & ideas
? Encourages re-visits to your writing
Quality content is a piece of writing that is informative, factual, original, fresh, entertaining
and grammatically correct.
http://www.acewebacademy.com/
4. Understanding content writing
AWA/2015
4
Communication
Words Images /Videos
? Content writing is a special type of writing that is
slightly different from reporting style/journalism style.
? Intended to be read on the internet.
? Conveys information, thoughts and instructions in short
structured sentences.
? Usually one way communication in persuasive style.
http://www.acewebacademy.com/
5. Features of content writing
AWA/2015
5
? Flawless flow of thoughts and ideas through efficient words and effective visuals
? Informative and instructive style of writing
? Mostly one way communication
http://www.acewebacademy.com/
6. Pillars of writing
AWA/2015
6
EDITORIAL
Language, Grammar, and
Vocabulary
TONE /
STYLE
Professional, Narrative,
Instructive & Corporate like
CREATIVITY
Proper use of Jargons,
Engaging, Unique/Fresh,
Catchy phrases & Quotes
Target
Audience
Reader centric writing
http://www.acewebacademy.com/
7. Adding value to the content
AWA/2015
7
Quality content
Use proper
heading/sub-
heading and
list points
Reading
and
Research
http://www.acewebacademy.com/
8. How to sharpen writing skills
AWA/2015
8
Read
Absorb
Write
http://www.acewebacademy.com/
9. Writing process
AWA/2015
9
Strong beginning
? Content should
be
? Thought
provoking
? Persuasive
? Informative
? Engaging
Content
fragmenting
? Numbered or
bulleted list
? Each idea in a
separate
paragraph
? Short but well
structured
sentences
Insightful content
? Well researched
and factual
? Value added
? Personalized
http://www.acewebacademy.com/
10. Writing styles
AWA/2015
10
Contents are written for:
? Web contents
? Blogs
? Promotions articles
? Sales copy
? Press releases
? Brochures
? One liners
? Info graphics
http://www.acewebacademy.com/
11. Sharpening writing skills
AWA/2015
11
? Understand the subject, theme and targeted readers
? Content should be ‘You’ centric and not ‘I’ centric.
? Write according to the scenario.
? Practice pre-writing / drafting
? Proof read & edit text
http://www.acewebacademy.com/
12. Pre-requisites
AWA/2015
12
? Flair for writing
? Passion about conveying thoughts & ideas effectively
? Conscious about requirements
? Creativity and editing skills
? Sound linguistic and grammar skills
? Research and Analytical skills
? Basic knowledge of computers
http://www.acewebacademy.com/
13. Career options
AWA/2015
13
A good content writer can be aptly absorbed into-
? Web designing/development companies
? SEO companies
? Publishing houses
? Ad agencies
? Media houses
? News agencies
? Educational fields and many more sectors
Above all a content writer can be also successful as a free lancer with quality work and right
exposure.
http://www.acewebacademy.com/
15. To know more…
AWA/2015
15
Follow Us on
Feel at ease to call us on:
040-64586626 / 7660-966-660
Plot. no: 124,
2nd floor, Road no:12,
Near Municipal Park ,
West Marredpally,
Secunderabad-500026
http://www.acewebacademy.com/
https://www.facebook.com/acewebacademytraininginstitute
https://twitter.com/Acewebacademy
linkedin.com/in/acewebacademy
http://www.thinkvidya.com/hyderabad/ace-web-academy-
west-marredpally/1632060
Write :hello@acewebacademy.com