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Section II 
Unit -1 
WRITING FOR MEDIA 
RADIO 
MEDIUM ¨CAUDIO 
CAPTIVE AUDIENCE 
ONE TO ONE CONVERSATION 
ADDRESS DIRECTLY 
INTERACTIVE CONVERSATION
WRITING FOR RADIO 
? BROADCAST COPY 
? PREPARATION- 
? TYPE ONE STORY ON ONE PAGE 
? DON¡¯T CARRY PARAGRAPH TO NEXT PAGE 
? USE OF TAPES AUDIO IN STORIES
WRITING FOR RADIO 
? MEDIA CONTENT 
? NEWS SCRIPT 
? ADVERTISEMENTS-RADIO SPOT 
? ANOUNCER¡¯S SCRIPT 
? SCRIPT FOR RADIO PROGRAMS
WRITING FOR RADIO 
? STORY STRUCTURE- 
? DRAMATIC UNITY 
? THREE PARTS-CLIMAX,CAUSE,EFFECT 
? CLIMAX-LEAD 
? CAUSE-WHY OF STORY 
? EFFECT-XT OF THE STORY
WRITING FOR RADIO 
? STRUCTURE- 
? STORY AS COMPLETED CIRCLE 
? NOT INVERTED PYRAMID FORM 
? UNIFIED FASHION 
? TIME LIMIT 
? BRIEF TO GET LISTENERS ATTENTION 
? GIVES MOST IMPORTANT FACTS
WRITING FOR RADIO 
? STRUCTURE- 
? SHORT ON FACTS 
? FACTS STRONG TO GET ATTENTION 
? SUPPORTED BY FACTS 
? MEASURED IN MINUTES AND SECONDS 
? NO DETAILING 
? OMIT EXPLANATIONS
WRITING FOR RADIO 
? STYLE OF WRITING 
? TITLES BEFORE NAMES ¨CIDENTIFICATION 
? AVOID ABBREVATIONS 
? AVOID DIRECT QUOTATIONS 
? PARAPHRASE QUOTATION 
? ATTRIBUTION BEFORE QUOTATION 
? USE LITTLE PUNCTUATION
WRITING FOR RADIO 
? STYLE 
? NUMBERS AND STATISTICS ¨CROUNDED OFF 
? DRAW LISTENERS INTO STORY 
? PERSONALISE THE NEWS 
? AVOID SYMBOLS,DESCRIPTION 
? USE PHONETIC SPELLING FOR DIFFICULT 
WORDS
WRITING FOR RADIO 
? STYLE 
? USE PRESENT TENSE 
? SIMPLE SENTENCE 
? BRIEF,CLEAR SENTENCE
WRTING FOR RADIO 
? TYPES OF COPY 
? SOUND BITE- 
? SOUND EFFECTS 
? ANCHORS INTRODUCE SOUND BITE WITH COPY 
? WRAP AROUND- 
? ANCHOR INTRDUCES STORY & 
? REPORTER 
? SOUNDBITE& CONCLUSION (TAG LINE)
WRITING FOR RADIO 
? MINI DOCUMENTARY- 
? TIME LIMIT-1 MIN. TO 15 MIN. 
? SEVERAL SOUND BITES 
? VARIETY OF SOURCES-INERVIEW,NOISE,MUSIC 
? ANCHOR INTRODUCES DOCUMENTARY 
? USED IN PUBLIC RADIO BROADCAST
WRITING FOR RADIO 
? READER COPY- 
? STORY BY ANCHOR 
? NO AUDIO AID 
? VOICE OVER- 
? ANCHOR SPEAKS OVER THE TAPE 
? VOICE OVER TO SOUNDBITE- 
? ANCHOR SPEAKSOVER INCLUDES SOMEONES 
TALK
WRITING FOR RADIO 
? PACKAGE STORIES- 
? LEAD IN-ANCHOR INTRODUCES STORY & 
? REPORTER 
? THE PRE RECORDED PIECE OFSOUND BITES 
,VOICEOVERS, STAND UP, 
? SUMMARISES STORY

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Creative writing section 2 unit 1

  • 1. Section II Unit -1 WRITING FOR MEDIA RADIO MEDIUM ¨CAUDIO CAPTIVE AUDIENCE ONE TO ONE CONVERSATION ADDRESS DIRECTLY INTERACTIVE CONVERSATION
  • 2. WRITING FOR RADIO ? BROADCAST COPY ? PREPARATION- ? TYPE ONE STORY ON ONE PAGE ? DON¡¯T CARRY PARAGRAPH TO NEXT PAGE ? USE OF TAPES AUDIO IN STORIES
  • 3. WRITING FOR RADIO ? MEDIA CONTENT ? NEWS SCRIPT ? ADVERTISEMENTS-RADIO SPOT ? ANOUNCER¡¯S SCRIPT ? SCRIPT FOR RADIO PROGRAMS
  • 4. WRITING FOR RADIO ? STORY STRUCTURE- ? DRAMATIC UNITY ? THREE PARTS-CLIMAX,CAUSE,EFFECT ? CLIMAX-LEAD ? CAUSE-WHY OF STORY ? EFFECT-XT OF THE STORY
  • 5. WRITING FOR RADIO ? STRUCTURE- ? STORY AS COMPLETED CIRCLE ? NOT INVERTED PYRAMID FORM ? UNIFIED FASHION ? TIME LIMIT ? BRIEF TO GET LISTENERS ATTENTION ? GIVES MOST IMPORTANT FACTS
  • 6. WRITING FOR RADIO ? STRUCTURE- ? SHORT ON FACTS ? FACTS STRONG TO GET ATTENTION ? SUPPORTED BY FACTS ? MEASURED IN MINUTES AND SECONDS ? NO DETAILING ? OMIT EXPLANATIONS
  • 7. WRITING FOR RADIO ? STYLE OF WRITING ? TITLES BEFORE NAMES ¨CIDENTIFICATION ? AVOID ABBREVATIONS ? AVOID DIRECT QUOTATIONS ? PARAPHRASE QUOTATION ? ATTRIBUTION BEFORE QUOTATION ? USE LITTLE PUNCTUATION
  • 8. WRITING FOR RADIO ? STYLE ? NUMBERS AND STATISTICS ¨CROUNDED OFF ? DRAW LISTENERS INTO STORY ? PERSONALISE THE NEWS ? AVOID SYMBOLS,DESCRIPTION ? USE PHONETIC SPELLING FOR DIFFICULT WORDS
  • 9. WRITING FOR RADIO ? STYLE ? USE PRESENT TENSE ? SIMPLE SENTENCE ? BRIEF,CLEAR SENTENCE
  • 10. WRTING FOR RADIO ? TYPES OF COPY ? SOUND BITE- ? SOUND EFFECTS ? ANCHORS INTRODUCE SOUND BITE WITH COPY ? WRAP AROUND- ? ANCHOR INTRDUCES STORY & ? REPORTER ? SOUNDBITE& CONCLUSION (TAG LINE)
  • 11. WRITING FOR RADIO ? MINI DOCUMENTARY- ? TIME LIMIT-1 MIN. TO 15 MIN. ? SEVERAL SOUND BITES ? VARIETY OF SOURCES-INERVIEW,NOISE,MUSIC ? ANCHOR INTRODUCES DOCUMENTARY ? USED IN PUBLIC RADIO BROADCAST
  • 12. WRITING FOR RADIO ? READER COPY- ? STORY BY ANCHOR ? NO AUDIO AID ? VOICE OVER- ? ANCHOR SPEAKS OVER THE TAPE ? VOICE OVER TO SOUNDBITE- ? ANCHOR SPEAKSOVER INCLUDES SOMEONES TALK
  • 13. WRITING FOR RADIO ? PACKAGE STORIES- ? LEAD IN-ANCHOR INTRODUCES STORY & ? REPORTER ? THE PRE RECORDED PIECE OFSOUND BITES ,VOICEOVERS, STAND UP, ? SUMMARISES STORY