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WRITING FOR RADIO 
RADIO SPOT 
RADIOSCRIPT 
TIME ORIENTED 
SIMPLE TO ACHIEVE MAXIMUM IMPACT 
WRITE FOR EAR 
VISUAL AND ORAL MESSAGES COMPLEMENTARY
WRITING FOR RADIO 
• TOOLS- 
• VOICE 
• EFFECTIVE FORM 
• SCRIPT 
• CONVERSATIONAL LANGUAGE 
• SUITABLE FOR VOICES
WRITING FOR RADIO 
• SOUND EFFECTS 
• EVOKE PICTURS 
• IMAGES 
• DEMONSTRATE THE PRODUCT 
• MUSIC 
• BACKGROUND FOR COMMERCIAL 
• MAIN PART OF COMMERCIAL 
• IMPORTANT CONSIDERATION
RADIO JINGLE 
• MUSICAL MESSAGE 
• ONEOR TWO LINER 
• REPEATITIONOF PRODUCT NAME ,BRAND NAME 
• ORCHESTRABASED SONGS 
• TOOL TO RECALL BRAND 
• RECALL PRODUCT 
• EFFECTIVE TUNES ARE REMEMBERED
RADIO SPOT 
• FORMAT- 
• PRODUCT 
• TITLE 
• WRITER 
• LENGTH 
• SOURCE 
• ANOUNCER 1 AUDIO TIME 
• SPOKESPERSON 1 
• SPOKESPERSON2
WRITING FOR TELEVISION 
• TELEVISIONCOMMERCIAL 
• ANIDEA OF VISUAL 
• SOUND EFFECTS 
• SCRIPT 
• TIME DURATION 
• SLOGAN 
• JINGLE
WRITING FOR TELEVISION 
• FORMAT OF STORY BOARD- 
• PRODUCT 
• CLIENT 
• TITLE 
• WRITER 
• LENGTH 
• VIDEO AUDIO TIME 
• FRAME

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Creative writing section 2 unit 2

  • 1. WRITING FOR RADIO RADIO SPOT RADIOSCRIPT TIME ORIENTED SIMPLE TO ACHIEVE MAXIMUM IMPACT WRITE FOR EAR VISUAL AND ORAL MESSAGES COMPLEMENTARY
  • 2. WRITING FOR RADIO • TOOLS- • VOICE • EFFECTIVE FORM • SCRIPT • CONVERSATIONAL LANGUAGE • SUITABLE FOR VOICES
  • 3. WRITING FOR RADIO • SOUND EFFECTS • EVOKE PICTURS • IMAGES • DEMONSTRATE THE PRODUCT • MUSIC • BACKGROUND FOR COMMERCIAL • MAIN PART OF COMMERCIAL • IMPORTANT CONSIDERATION
  • 4. RADIO JINGLE • MUSICAL MESSAGE • ONEOR TWO LINER • REPEATITIONOF PRODUCT NAME ,BRAND NAME • ORCHESTRABASED SONGS • TOOL TO RECALL BRAND • RECALL PRODUCT • EFFECTIVE TUNES ARE REMEMBERED
  • 5. RADIO SPOT • FORMAT- • PRODUCT • TITLE • WRITER • LENGTH • SOURCE • ANOUNCER 1 AUDIO TIME • SPOKESPERSON 1 • SPOKESPERSON2
  • 6. WRITING FOR TELEVISION • TELEVISIONCOMMERCIAL • ANIDEA OF VISUAL • SOUND EFFECTS • SCRIPT • TIME DURATION • SLOGAN • JINGLE
  • 7. WRITING FOR TELEVISION • FORMAT OF STORY BOARD- • PRODUCT • CLIENT • TITLE • WRITER • LENGTH • VIDEO AUDIO TIME • FRAME