Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:Creative writing sectin 2
unit 2: writing for Radio
Faculty Name: Subhangi Ma'am
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Creative writing section 2 unit 2
1. WRITING FOR RADIO
RADIO SPOT
RADIOSCRIPT
TIME ORIENTED
SIMPLE TO ACHIEVE MAXIMUM IMPACT
WRITE FOR EAR
VISUAL AND ORAL MESSAGES COMPLEMENTARY
2. WRITING FOR RADIO
• TOOLS-
• VOICE
• EFFECTIVE FORM
• SCRIPT
• CONVERSATIONAL LANGUAGE
• SUITABLE FOR VOICES
3. WRITING FOR RADIO
• SOUND EFFECTS
• EVOKE PICTURS
• IMAGES
• DEMONSTRATE THE PRODUCT
• MUSIC
• BACKGROUND FOR COMMERCIAL
• MAIN PART OF COMMERCIAL
• IMPORTANT CONSIDERATION
4. RADIO JINGLE
• MUSICAL MESSAGE
• ONEOR TWO LINER
• REPEATITIONOF PRODUCT NAME ,BRAND NAME
• ORCHESTRABASED SONGS
• TOOL TO RECALL BRAND
• RECALL PRODUCT
• EFFECTIVE TUNES ARE REMEMBERED
5. RADIO SPOT
• FORMAT-
• PRODUCT
• TITLE
• WRITER
• LENGTH
• SOURCE
• ANOUNCER 1 AUDIO TIME
• SPOKESPERSON 1
• SPOKESPERSON2
6. WRITING FOR TELEVISION
• TELEVISIONCOMMERCIAL
• ANIDEA OF VISUAL
• SOUND EFFECTS
• SCRIPT
• TIME DURATION
• SLOGAN
• JINGLE
7. WRITING FOR TELEVISION
• FORMAT OF STORY BOARD-
• PRODUCT
• CLIENT
• TITLE
• WRITER
• LENGTH
• VIDEO AUDIO TIME
• FRAME