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- 3. Creative Cookingワークショップのタイムライン 1次情報 方向変換 ＝コンセプト開発 2次情報 概念変換 ＝レシピ開発 3次情報 具体変換 ＝調理と盛り付け コンセプト デザイン 6-7時間程度 時?間?軸 漢字 コンセプト ピラミッド レシピ開発 クッキング フィールド ワーク 実食?評価 1-2時間 1時間 1時間 2時間 1時間
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- 15. 株式会社HMD代表取締役 龍谷大学経済学部客員教授 1972年埼玉県生まれ。 大手広告代理店入社後、 エイベックスグループ に転職。多くのアーティストのマーケティング、 映画の宣伝戦略、アニメの事業計画立案を行な う。現在はレコード会社、芸能プロダクション、 飲料メーカーや広告代理店のコンサルタントや 京都市のブランディングとして、市のポータル アプリをプロデュースしている。また、大学教 授として、マーケティング?エンタテインメン ト?教育を掛け合わせた活動もしている。 著書には『IDEA HACKS!』等、東洋経済ハック シリーズ。近著では『企画のつくり方』（日経 文庫）がある。慶應義塾大学メディアデザイン 研究所 リサーチャー。日経ビジネススクール講 師。厚生労働省パワーハラスメント対策企画委 員等も兼任している。 Creative Cooking Producer ： 原尻 淳一 / JUNICHI HARAJIRI