Creativity
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The document discusses innovation and creativity. According to Wikipedia, innovation refers to creating something new that has value, whether the individual creator or domain finds it novel. The document then discusses branding, design concepts, and identity guidelines for capturing an attitude and story through imagery that reinforces concepts like protection and care. It also addresses using color consistently to reinforce brand strength and recognition.
Creativity
- 2. wikipedia: according to “refers to the invention or origination of any new thing (a product, solution, artwork, literary work, joke, etc.) that has value. "New" may refer to the individual creator or the society or domain within which novelty occurs. "Valuable", similarly, may be de?ned in a variety of ways”. YEAH, RIGHT...
- 5. LOOK & FEEL ATTITUDE MAKE OVER ART DIRECTION BRANDING CAMPAINGS WEB-PRINT DESIGN & CONCEPT IDENTITY DOCUMENTATION GUIDE LINES
- 6. GUIDE LINESDOCUMENTATION IDENTITYLOOK & FEEL ATTITUDE MAKE OVER ART DIRECTION BRANDING CAMPAINGS WEB-PRINT DESIGN & CONCEPT
- 7. Security Technology Coverage Protection Modernity Dynamism Control In time Moving forward Closer Interaction Strong Coverage Protection High Tec Modernity Dynamism Control Interaction Strong APPROACHING THE BRAND by textures and meterials
- 8. APPROACHING THE BRAND by textures and meterials = = =
- 9. GUIDE LINESDOCUMENTATION IDENTITYLOOK & FEEL ATTITUDE MAKE OVER ART DIRECTION BRANDING CAMPAINGS WEB-PRINT DESIGN & CONCEPT
- 12. GUIDE LINESDOCUMENTATION IDENTITYLOOK & FEEL ATTITUDE MAKE OVER ART DIRECTION BRANDING CAMPAINGS WEB-PRINT DESIGN & CONCEPT
- 15. GUIDE LINESDOCUMENTATION IDENTITYLOOK & FEEL ATTITUDE MAKE OVER ART DIRECTION BRANDING CAMPAINGS WEB-PRINT DESIGN & CONCEPT
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- 19. Includes alarm, motion, windows and door sensor 99$ ADTHomeSecuritySpecial Learn More Call Now 800-238-1673 SECURITY SYSTEM & INSTALL Learn More SECURITY SYSTEM & INSTALL Includes alarm, motion, windows and door sensor Call Now 800-238-1673 ADTHomeSecuritySpecial 99$ Learn More SECURITY SYSTEM & INSTALL Includes alarm, motion, windows and door sensor Includes alarm, motion, windows and door sensor ADTHomeSecuritySpecial 99$ SECURITY SYSTEM & INSTALL Includes alarm, motion, windows & door sensor ADT Home Security Special 99$ ADTHomeSecuritySpecial Call Now 800-238-1673 Learn More 99$ SECURITY SYSTEM & INSTALL Includes alarm, motion, windows & door sensor ADT Home Security Special Call Now 800-238-1673 Learn More Call Now 800-238-1673 Learn More Call Now 800-238-1673 SECURITY SYSTEM & INSTALL
- 20. LOOK & FEEL ATTITUDE MAKE OVER ART DIRECTION BRANDING CAMPAIGNS WEB-PRINT DESIGN & CONCEPT IDENTITY DOCUMENTATION GUIDE LINES
- 21. The ADT FAMILY may show some special attitude, an image that tells a story. People just living life. Images that reinforce the concepts of protection and care. Security Tranquillity Coverage Protection Modernity Dynamism Control Closer PEOPLE
- 22. Color is a powerful visual tool. Like the ADT brand name, color provides a strong means of visual recognition. Consistently used color will enforce the strength of the ADT brand identity. Secundary Colors Pantone 286 Black Primary Colors STYLE
- 23. Style
- 24. LOOK & FEEL ATTITUDE X-TREME MAKE OVERART DIRECTION BRANDING CAMPAIGNS WEB-PRINT DESIGN & CONCEPT IDENTITY DOCUMENTATION GUIDE LINES
- 25. BEFORE
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- 27. GUIDE LINESDOCUMENTATION IDENTITYLOOK & FEEL ATTITUDE MAKE OVER ART DIRECTION BRANDING CAMPAIGNS WEB-PRINT DESIGN & CONCEPT
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- 30. Web
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