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Creativity, Innovation and Ants

• its nature
• its environment
• its benefits to the organisation

Creativity & Innovation

Space Shuttle & Hubble
Telescope footage


Recombinant Conceptualisation
• adapting,
• combining,
• modifying,
• minimising,
• maximising
• or substituting
existing elements into something new



Radio + Toaster = Toaster-radio

•Taken for granted elements that can be
transformed into novelty



•Taken for granted elements that can be
transformed into novelty

Playground + Men = Men’s playground

Creativity & Innovation




StarWars


Transitional objects


Transitional objects

•our first experience of symbols.
• our first use of ambiguity.


neurotic-
defensiveness
innovation
Disorder creativity Order
genius
psychosis
insanity

chaos cognitive entropy
boundary


The reasonable man adapts himself to the world; the
unreasonable one persists in trying to adapt the world
to himself. Therefore, all progress depends on the
unreasonable man.
George Bernard Shaw


Alexander Fleming1881 -1955


Penicillium notatum

quot;When I woke up just
after dawn on
September 28, 1928, I
certainly didn't plan to
revolutionize all
medicine by discovering
the world's first
antibiotic, or bacteria
killer,quot; Fleming would
later say, quot;But I guess
that was exactly what I
did.quot;
- Alexander Fleming


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What have these two thing got in common?


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Rules of social insects

• learn and adapt •
build in redundancy•
self-organize

•evolve at all costs

Complex adaptive systems
The domain of evolution

Complex adaptive systems contain a great number of
interacting elements or agents... ...that interact with
each other according to sets of rules... ...that might
small changes in the basic conditions, but which can
produce profound and unpredictable changes to the
whole system......requiring robust systems to have built-
in redundancy, making fail possible without destabilizing
the whole system.

Kauffmann footage
Prof. Stuart Kauffmann

Fitness landscape

Loins and antelope
footage


Fitness landscape

Cells;
•Should be allowed time on a regular basis to come together
to consider issues germane to the organisation in the most
creative ways possible
•Should be materially rewarded for their work.
•Should be free to work in any way they see fit, and be
allowed total freedom from any outside interference
•The problems they look at should be high level issues, with
the attendant responsibilities that entails
•They should be encouraged to be as creative as they wish,
even if their ideas look hopelessly naïve or unworkable.
•It should be a “safe-fail” environment, as opposed to a “fail-
safe” one.
•The cells only report to management if consensus is reached
about an idea or process, or at the completion of the cells
work life.

But there are some very strict rules:
• The cells can not comprise more that 7 people, and
ideally not more than 5.
• They are only allowed to communicate their work to 2
other cells, and only then if doing so involves the sharing of
information likely to assist the other cells with their own
creative issues
• Members of each cell should have diverse interests,
and should not be friends or close working colleagues
• Each cell should have a limited life, disbanding after a
period of 3 to 6 months, with the members going into new
cells, comprised of people who are not close friends or
colleagues.

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Creativity, Complexity Talk

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