Creativitymeetdigital
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The document discusses the history and principles of digital creativity and branding as it relates to consumers. It outlines 5 principles for digital creativity - being alive, entertaining, innovative, open, and useful. The principles advocate for content that is animated, engaging, interactive, fun, charming, interesting, smart, social, shares value with consumers, and views advertising as a service.
Creativitymeetdigital
- 1. Creativity meet Digital Brand meet Consumer
- 2. The history of Digital in 3 slides
- 3. All about the information Brand Consumer
- 4. All about the brand Brand Consumer
- 5. All about the consumer Brand Consumer
- 6. Principles of Digital Creativity
- 7. Then Now Tomorrow Technology Human values Drives creativity Drives creativity Broadband Flash Audio Rich Media Flash Code More Invisible / Intuitive Emphasis on Humanity Period where Technology is the most disruptive creative force Technology is normalized, demanding a return to more eternal creative values Alive Entertaining Innovative Open Useful
- 8. 5 principles Alive Animated, engaging & interactive. Entertaining Be fun, charming and interesting. Innovative Smart, social, connect in new ways Open Share, give, receive. Useful Add value to the consumer. Advertising as a service.
- 9. Alive Animated, engaging & interactive.
- 10. Entertaining Be fun, charming and interesting.
- 11. Innovative Smart, social, connect in new ways
- 12. Open Share, give, receive.
- 13. Useful Add value to the consumer. Advertising as a service.