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Capital: Crowdfunding Case Study from CrowdConf 2012

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Creatorbase
Creatorbase

Erick Mott of creatorbase presented a crowdfunding case study at CrowdConf 2012 on October 23, 2012 in San Francisco. The (10) slides provides an overview, backstory, insights and challenges for the successful creatorstand campaign on Indiegogo.

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CrowdConf 2012: From Ideation to Exit CAPITAL Crowdfunding Case Study Erick Mott A creator (like you) @creatorbase #crowdconf
Introduction community creators 1st product creatorstand.com @creatorbase #crowdconf
The Journey: Ideation & BAMs BAM = Big Action Moment 1980s: Created CopyGrip in college; committed BAM #1 2002: Updated the product; secured a patent BAM #2 May 2012: Auditioned for ABC Shark Tank BAM #3 July 2012: Created the new creatorstand brand BAM #4 August 2012: Tried Kickstarter; leveraged Indiegogo BAM #5 @creatorbase #crowdconf
Notable BAM$ BAM #3 BAM #4 BAM #5 Inspired by Created and committed Chose the best ABC Shark Tank to a new product brand crowdfunding platform for us @creatorbase #crowdconf
Campaign Prep Experienced and read crowdfunding best practices Researched successful consumer product campaigns Clarified key objectives for the campaign/content Reached out to key people (core team & some funders) Recorded and edited the video (ours was not so good) Posted content (with ongoing tweaks) @creatorbase #crowdconf
Time to Make a Stand 1 Create urgency 2 Share our brand & backstory 3 Minimize risks for everyone 4 Stimulate feedback 5 Learn & tweak 6 Secure preorders & support 7 Receive cash from Indiegogo 8 Manufacture & ship @creatorbase #crowdconf
Now, Create a Successful Business 1 Create urgency 2 Share our brand & backstory 3 Minimize risks for everyone 4 Stimulate feedback 5 Learn & tweak 6 Secure preorders & support 7 Receive cash from Indiegogo 8 Manufacture & ship 9 Market validation? 10 Scale operation & success? @creatorbase #crowdconf
Challenges Explaining to your boss and wife that youre a creator outside of work (too) and want to crowdfund an idea Crafting a campaign that moves people to fund and share Overcoming the fear of asking for help/money via social media; engaging colleagues, friends and family via social Executing a successful campaign with limited resources @creatorbase #crowdconf
Key Insights Use a flexible, open platform that doesnt filter ideas Rely on experts to help with preparation and execution Focus on storytelling and meaningful engagement with video, email and social media; dont skimp Be agile and ready to pivot based on feedback and lack of Fully commit to campaign success prior, during & after Everyone should support crowdfunding @creatorbase #crowdconf
Q&A creatorbase.com Indiegogo.com/creatorstand creatorstand.com 220 Park Road, Box 117636, Burlingame, CA 94010 erick.mott@gmail.com @creatorbase #crowdconf

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Capital: Crowdfunding Case Study from CrowdConf 2012

  • 1. CrowdConf 2012: From Ideation to Exit CAPITAL Crowdfunding Case Study Erick Mott A creator (like you) @creatorbase #crowdconf
  • 2. Introduction community creators 1st product creatorstand.com @creatorbase #crowdconf
  • 3. The Journey: Ideation & BAMs BAM = Big Action Moment 1980s: Created CopyGrip in college; committed BAM #1 2002: Updated the product; secured a patent BAM #2 May 2012: Auditioned for ABC Shark Tank BAM #3 July 2012: Created the new creatorstand brand BAM #4 August 2012: Tried Kickstarter; leveraged Indiegogo BAM #5 @creatorbase #crowdconf
  • 4. Notable BAM$ BAM #3 BAM #4 BAM #5 Inspired by Created and committed Chose the best ABC Shark Tank to a new product brand crowdfunding platform for us @creatorbase #crowdconf
  • 5. Campaign Prep Experienced and read crowdfunding best practices Researched successful consumer product campaigns Clarified key objectives for the campaign/content Reached out to key people (core team & some funders) Recorded and edited the video (ours was not so good) Posted content (with ongoing tweaks) @creatorbase #crowdconf
  • 6. Time to Make a Stand 1 Create urgency 2 Share our brand & backstory 3 Minimize risks for everyone 4 Stimulate feedback 5 Learn & tweak 6 Secure preorders & support 7 Receive cash from Indiegogo 8 Manufacture & ship @creatorbase #crowdconf
  • 7. Now, Create a Successful Business 1 Create urgency 2 Share our brand & backstory 3 Minimize risks for everyone 4 Stimulate feedback 5 Learn & tweak 6 Secure preorders & support 7 Receive cash from Indiegogo 8 Manufacture & ship 9 Market validation? 10 Scale operation & success? @creatorbase #crowdconf
  • 8. Challenges Explaining to your boss and wife that youre a creator outside of work (too) and want to crowdfund an idea Crafting a campaign that moves people to fund and share Overcoming the fear of asking for help/money via social media; engaging colleagues, friends and family via social Executing a successful campaign with limited resources @creatorbase #crowdconf
  • 9. Key Insights Use a flexible, open platform that doesnt filter ideas Rely on experts to help with preparation and execution Focus on storytelling and meaningful engagement with video, email and social media; dont skimp Be agile and ready to pivot based on feedback and lack of Fully commit to campaign success prior, during & after Everyone should support crowdfunding @creatorbase #crowdconf
  • 10. Q&A creatorbase.com Indiegogo.com/creatorstand creatorstand.com 220 Park Road, Box 117636, Burlingame, CA 94010 erick.mott@gmail.com @creatorbase #crowdconf