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Credit Union Consulting Group - Overview

Ryan Ruud
Ryan Ruud

This document summarizes the services of a credit union consulting group. They help credit unions acquire new members and engage existing members across online, mobile, and in-person channels through strategic marketing campaigns and an omnichannel experience. Their services include paid media, owned media, communications, social media, branding, technology, analytics, and consulting to create holistic member acquisition and retention strategies.

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Credit Union Consulting Group Get to know us agency credentials 2016 Minneapolis/St. Paul | creditunionconsult.com
MEMBER ATTENTION IS FRACTURED. Nearly all media consumed is screen based and 90% of us move between multiple screens to accomplish our media consumptions goals.
WE ARE A MEMBER EXPERIENCE AGENCY. WE HELP CREDIT UNIONS REACH, CONVERT AND ENGAGE MEMBERS ONLINE, IN BRANCH AND ON-THE-GO. We partner with credit unions to create AND manage OMNICHANNEL ACQUISITION AND ENGAGEMENT SOLUTIONS.
Member Acquisition Periodic marketing campaigns have traditionally driven financial marketing strategy. Todays consumers seek financial solutions 24/7 and successful member acquisition starts by leveraging data, tools and media to create a strategy that puts your credit union front and center to reach new members across channels, 24/7/365. From just getting started in search marketing to homegrown demand generation solutions that leverage custom microsites, behavioral advertising, retargeting, analytics and more we work with credit unions to create, launch and manage member acquisition strategies for the always on, always on-the-go member. Paid Media Owned Media Earned Media Cross channel, targeted media spend drives demand and traf鍖c to credit union owned media A cross channel platform made up of media and tools owned by the credit union to drive marketing messages First person evangelism of credit union brand via micro content across multiple channels, often social media Communications & PR Social Media 1st Party Data ( i.e. CRM, Email etc.) Organic SEO Branch Network Banking Site Mobile App Lead Gen Microsite Search Engine Marketing (Pay Per Click) Behavioral Targeting Display Advertising Rich Media 尊 Traditional (OOH, Broadcast etc.) 尊 Mobile Ads 尊 Social Media Ads 尊 Retargeting
Member Engagement The goal of paid media is to acquire a new member, but the conversion doesnt end once the member application is complete. The goal of our paid media strategies is to convert members into your Credit Unions community of owned media channels creating opportunities to both grow share of wallet and create brand evangelists. Whether its leveraging email marketing, content or social media, dont let your acquisition stop at the new member sign up.
Our Offering In addition to our strategy and consulting services, we offer end to end marketing, media and technology services to augment the marketing and technology resources at your credit union, making your member experience dreams a reality. Research and Insights Omni-channel member experience health / Consulting & Strategy Sessions / Consumer & Industry Environment / Custom Research Brand and Creative Interactive and Print Design /Content Development / Promotional Goods / Ad Design Omni-Channel Marketing Offline-Online Experience Alignment / Media Services: Behavioral + Retargeting, Search Engine Marketing, Social Media, CRM & Database, Email, Rich Media (Video, Internet Radio Etc.), Mobile, Display, Native Advertising and Traditional Media Technology and Analytics Web & Mobile Development, Marketing & Email Automation, Analytics & A/B Testing (Conversion Rate Optimization), Media Attribution
WHY WORK WITH US? PHILOSOPHY We are transparent Passion and purpose fuel us We collaborate We treat each client with full attention, no matter what We are curious We love credit unions EXPERIENCE We Love Credit Unions, so much in fact that we spun off a CU specific practice area! The Credit Union Consulting Group is a division of Lake One, LLC, a boutique digital business- consulting firm led by Ryan Ruud.Ryans experience advising and building marketing solutions for credit unions and credit union organizations across the country spans the past several years. At Lake One, collectively, our Omni channel experience spans more than a decade and includes work across Ag Finance, Consumer Electronics, Higher Education, Government, AdTech and more. Our across a diverse industry set coupled with our background in credit unions provides a unique perspective to our CU practice. Weve had the privilege to work with brands from Blue Chip to Startup.
Interested In Working Together? GIve Us A Buzz Email: info@creditunionconsult.com Call: 612-787-2801

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Credit Union Consulting Group - Overview

  • 1. Credit Union Consulting Group Get to know us agency credentials 2016 Minneapolis/St. Paul | creditunionconsult.com
  • 2. MEMBER ATTENTION IS FRACTURED. Nearly all media consumed is screen based and 90% of us move between multiple screens to accomplish our media consumptions goals.
  • 3. WE ARE A MEMBER EXPERIENCE AGENCY. WE HELP CREDIT UNIONS REACH, CONVERT AND ENGAGE MEMBERS ONLINE, IN BRANCH AND ON-THE-GO. We partner with credit unions to create AND manage OMNICHANNEL ACQUISITION AND ENGAGEMENT SOLUTIONS.
  • 4. Member Acquisition Periodic marketing campaigns have traditionally driven financial marketing strategy. Todays consumers seek financial solutions 24/7 and successful member acquisition starts by leveraging data, tools and media to create a strategy that puts your credit union front and center to reach new members across channels, 24/7/365. From just getting started in search marketing to homegrown demand generation solutions that leverage custom microsites, behavioral advertising, retargeting, analytics and more we work with credit unions to create, launch and manage member acquisition strategies for the always on, always on-the-go member. Paid Media Owned Media Earned Media Cross channel, targeted media spend drives demand and traf鍖c to credit union owned media A cross channel platform made up of media and tools owned by the credit union to drive marketing messages First person evangelism of credit union brand via micro content across multiple channels, often social media Communications & PR Social Media 1st Party Data ( i.e. CRM, Email etc.) Organic SEO Branch Network Banking Site Mobile App Lead Gen Microsite Search Engine Marketing (Pay Per Click) Behavioral Targeting Display Advertising Rich Media 尊 Traditional (OOH, Broadcast etc.) 尊 Mobile Ads 尊 Social Media Ads 尊 Retargeting
  • 5. Member Engagement The goal of paid media is to acquire a new member, but the conversion doesnt end once the member application is complete. The goal of our paid media strategies is to convert members into your Credit Unions community of owned media channels creating opportunities to both grow share of wallet and create brand evangelists. Whether its leveraging email marketing, content or social media, dont let your acquisition stop at the new member sign up.
  • 6. Our Offering In addition to our strategy and consulting services, we offer end to end marketing, media and technology services to augment the marketing and technology resources at your credit union, making your member experience dreams a reality. Research and Insights Omni-channel member experience health / Consulting & Strategy Sessions / Consumer & Industry Environment / Custom Research Brand and Creative Interactive and Print Design /Content Development / Promotional Goods / Ad Design Omni-Channel Marketing Offline-Online Experience Alignment / Media Services: Behavioral + Retargeting, Search Engine Marketing, Social Media, CRM & Database, Email, Rich Media (Video, Internet Radio Etc.), Mobile, Display, Native Advertising and Traditional Media Technology and Analytics Web & Mobile Development, Marketing & Email Automation, Analytics & A/B Testing (Conversion Rate Optimization), Media Attribution
  • 7. WHY WORK WITH US? PHILOSOPHY We are transparent Passion and purpose fuel us We collaborate We treat each client with full attention, no matter what We are curious We love credit unions EXPERIENCE We Love Credit Unions, so much in fact that we spun off a CU specific practice area! The Credit Union Consulting Group is a division of Lake One, LLC, a boutique digital business- consulting firm led by Ryan Ruud.Ryans experience advising and building marketing solutions for credit unions and credit union organizations across the country spans the past several years. At Lake One, collectively, our Omni channel experience spans more than a decade and includes work across Ag Finance, Consumer Electronics, Higher Education, Government, AdTech and more. Our across a diverse industry set coupled with our background in credit unions provides a unique perspective to our CU practice. Weve had the privilege to work with brands from Blue Chip to Startup.
  • 8. Interested In Working Together? GIve Us A Buzz Email: info@creditunionconsult.com Call: 612-787-2801