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It’s Great to be Gay TM
Introduction to Crew Magazine

??   Launched in late 2012. Crew is a social media magazine for guys that goes beyond the usual
     sex and politics that dominate gay media:

       ??   Crew aims to be the guide to a sophisticated urban male lifestyle. Discovery and web
            curation is a big part of the brand - we surface stuff that is new, cool, stylish, useful, or
            just plain entertaining

       ??   Content categories include style, entertainment, travel, food/drink, health/fitness

       ??   Each day Crew publishes 8 to 10 pieces of short and long-form content:
              ??   Short-form content is typically curated from the web
              ??   Long-form content is completely original
       ??   Accomplished freelance writer and editor Terry Levine was recently appointed as
            Crew’s National Editor
Our Audience
??   Crew is targeted primarily at gay males
     in Canada, but we also expect to find an
     audience with anyone who is interested
     in a sophisticated urban lifestyle

??   According to the Canadian Gay &
     Lesbian Chamber of Commerce, this
     market accounts for 7% of the
     population but 10% of consumer
     spending

??   With average incomes that are almost double the population, gays spend disportionately
     more in many categories including home renovation and décor, dining/alcohol and travel

??    Unique Canadian visitors/Page views (according to Google Analytics):
       ??   January         23,666/37,866
       ??   February        23,706/40,300
       ??   March to date   11,000/17,600
Advertising with Crew Magazine

??   We’re creating an advertising environment that is friendly to mainstream advertisers

??   The site offers standard IAB Leaderboard, Medium Rectangle and Half-Page units as well as
     “rising star” units including the Billboard, Pushdown and and Filmstrip

??   Sponsorship packages include wallpaper, earlugs and sponsored content:

       ??   Short sponsored content is 50-100 words per piece and be published as part of a daily/
            weekly series, or as a one-off

       ??   Long form is up to 500 words

       ??   Images of advertiser’s choosing are included in both short and long form content

       ??   Sponsored custom video

       ??   Email sponsorship (The Gay Agenda)
Crew Magazine
home page, short
and long form
article pages
Ad

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Crew magazine

  • 1. It’s Great to be Gay TM
  • 2. Introduction to Crew Magazine ?? Launched in late 2012. Crew is a social media magazine for guys that goes beyond the usual sex and politics that dominate gay media: ?? Crew aims to be the guide to a sophisticated urban male lifestyle. Discovery and web curation is a big part of the brand - we surface stuff that is new, cool, stylish, useful, or just plain entertaining ?? Content categories include style, entertainment, travel, food/drink, health/fitness ?? Each day Crew publishes 8 to 10 pieces of short and long-form content: ?? Short-form content is typically curated from the web ?? Long-form content is completely original ?? Accomplished freelance writer and editor Terry Levine was recently appointed as Crew’s National Editor
  • 3. Our Audience ?? Crew is targeted primarily at gay males in Canada, but we also expect to find an audience with anyone who is interested in a sophisticated urban lifestyle ?? According to the Canadian Gay & Lesbian Chamber of Commerce, this market accounts for 7% of the population but 10% of consumer spending ?? With average incomes that are almost double the population, gays spend disportionately more in many categories including home renovation and décor, dining/alcohol and travel ?? Unique Canadian visitors/Page views (according to Google Analytics): ?? January 23,666/37,866 ?? February 23,706/40,300 ?? March to date 11,000/17,600
  • 4. Advertising with Crew Magazine ?? We’re creating an advertising environment that is friendly to mainstream advertisers ?? The site offers standard IAB Leaderboard, Medium Rectangle and Half-Page units as well as “rising star” units including the Billboard, Pushdown and and Filmstrip ?? Sponsorship packages include wallpaper, earlugs and sponsored content: ?? Short sponsored content is 50-100 words per piece and be published as part of a daily/ weekly series, or as a one-off ?? Long form is up to 500 words ?? Images of advertiser’s choosing are included in both short and long form content ?? Sponsored custom video ?? Email sponsorship (The Gay Agenda)
  • 5. Crew Magazine home page, short and long form article pages