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Imagine your entire industry is the center of a media frenzy, what would you do? What’s your plan? Three great stories of what associations do and have done when it was their turn. Sue Hensley, SVP Communications, National Restaurant Association Jay Vroom, President & CEO, CropLife Marvin Fertel, President and Chief Executive Officer, Nuclear Energy Institute Moderated by Larry Sloan, President & CEO, Society of Chemical Manufacturers & Affiliates Read less