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Crisis management
Group members:
Crisis management
Crisis management
Crisis management
Crisis management
Crisis management
Crisis management
First sign of
a Crisis
Peak of
Crisis
Upper
Management
Changes
The problem
continues
October 2014
September 2015 November 2015
October 2015
? Why would such a devoted brand make
such a poor decision?
The answer lies in the type of culture its leaders
cultivated.
AUTOCRATIC
LEADERSHIP STYLE
LACK OF
EMPOWERMENT
DELAY IN ACCEPTING
THE FAULT
UNDER WRAPPED THE
PROBLEM
BREAKING THE
ENVIRONMENTAL POLICY
DECEIVING TRUST
.
? ChangedLeadership
FORMER LEADER NEW LEADER
? SHIFTING THE ORGANIZATIONALCULTURE
? PAYMENTOF FINES, LAWSUITS
? Compensation Plan
? MANUFACTURINGOF ELECTRICCARS
? Saving Money
1. DIFFERENT
OFFERS
2. GAINING
CUSTOMERS TRUST
3. ANNOUNCED THE
MANUFACTURING
E-CARS
4. CONNECTING WITH
CUSTOMERS
Crisis management
Crisis management
FACING
PROBLEMS
THE CRASH
? Speed and
Transparency
? Communicate with
the Social Media
STAGE 1: RESPOND TO THE CRISIS
STAGE 2:
CONNECT TO PEOPLE
? Changed The Color
of Logo
? Flew to Singapore for
Providing Condolence
STAGE 3:
REBUILD BRAND AND REPUTATION
? Special Training to
Pilots
? Pass Offer
Advertisements
BE PREPARED
Preplanning for
handling crisis
GET TRAINED
Being honest and
transparent
ACCOUNTABILITY
Take responsibility
of damages
TAKE ACTIONS
Those actions that
help to regain the
trust of customers
REVISIT AND
REVISE
Reviewing the
previous crisis
strategies A CRISIS
COMMUNICATION
STRATEGY
Crisis management
Crisis management
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Crisis management