In 1993, Pepsi faced a crisis when reports surfaced of syringes found in cans of Diet Pepsi across the US. Pepsi activated its crisis response plan, establishing communication channels to address the issue and working closely with the FDA. Pepsi performed research, including polygraph tests, and reassured consumers through press releases, factory videos, and showing its canning process was safe. The crisis campaign was successful, with consumers maintaining confidence in Pepsi as the issue was later found to be copycat complaints without merit. Pepsi's open communication educated the public and maintained its reputation.