1. The document discusses how the media product challenges conventions of real films. It created an original film company called POV Inc. and included typical elements like costumes, props, editing, camerawork and score but challenged conventions like using slow motion and daylight filming for suspense. 2. Both the poster and radio trailer challenged conventions. The poster was atypical by being dark/black and white without persuasive language. The radio trailer attracted without visuals through a deep voice, music and sound effects. 3. In summary, the media product included common film elements but challenged expectations through unconventional creative choices to subvert norms in thriller and drama genres. It created original marketing like a radio trailer to engage audiences.