Crm assessment notes
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Calum Best has too many women to keep track of using his traditional method. He hears that customer relationship management (CRM) could help him better manage his contacts. The document provides an assessment brief that asks students to create short presentations explaining CRM and recommending tools and techniques to help Calum prioritize his contacts and maintain his reputation as a ladies man. Students must upload their work by the deadline to receive credit.
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Crm assessment notes
- 1. HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT ASSESSMENT BRIEF CALUM BEST HAS A BIG PROBLEM - HIS LITTLE BLACK BOOK IS FULL. TOO MANY WOMEN + TOO LITTLE TIME = POOR SERVICE. CALUM CAN NOT AFFORD TO BE ACCUSED OF DELIVERING POOR SERVICE. HE HEARD THAT CRM MAY BE THE ANSWER TO HIS PRAYERS. IF YOU CAN HELP CALUM TO UNDERSTAND CRM, THEN HE PROMISES NOT TO TOUCH YOUR MUM INAPPROPRIATELY. IF YOU CAN DESIGN A NEW TEMPLATE FOR HIS LITTLE BLACK BOOK, CALUM WONT BE INAPPROPRIATE WITH YOUR GRANDMA EITHER. THATS THE FIRST PART OF YOUR BRIEF. DESIGN A TEMPLATE TO HELP CALUM KNOW HIS ARTHURS FROM HIS MARTHAS.
- 2. HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT ASSESSMENT BRIEF THERE ARE NINE LINES OF ASSESSMENT CRITERIA IN THIS UNIT, BUT YOU ARE ONLY WORKING ON THREE LINES - FOR NOW. MAKE SURE YOU KNOW WHICH LINES YOU ARE WORKING ON. CREATE A TWO-MINUTE PRESENTATION THAT HELPS CALUM BEST TO GIVE EACH OF HIS PRETTY POSSY THE PERSONAL SERVICE THAT THEY LOVE HIM FOR. UPLOAD YOUR WORK TO WIKI BEFORE 5 PM ON FRIDAY 27TH MAY BY COPYING A LINK OF YOUR PRESENTATION UNDERNEATH THE THIRD LINE OF YOUR ASSESSMENT BRIEF IN CURRICULUM WIKI; YOUTUBE / SLIDE- SHARE / PREZI
- 3. HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT ASSESSMENT BRIEF ANA / COOPER / TOM H / JENNI (1.3) I) TELL CALUM WHAT CRM IS II) TELL CALUM WHY CRM IS IMPORTANT TO HIS CREDIBILITY AS THE LOTHARIO OF OUR TIME. III) DESCRIBE A RANGE OF CRM TECHNIQUES. LEWIS / HILMI / VICTORIA / MATTHEW (1.4) I) TELL CALUM WHAT CRM IS II) TELL CALUM WHY CRM IS IMPORTANT TO HIS CREDIBILITY AS THE LOTHARIO OF OUR TIME. III) RESEARCH THREE CRM TOOLS AND RECOMMEND WAYS THEY CAN HELP CALUM.
- 4. HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT ASSESSMENT BRIEF EMMANUEL / ALEX M / CAROLINA / ALEX L (2.1) I) TELL CALUM WHAT CRM IS II) TELL CALUM WHY CRM IS IMPORTANT TO HIS CREDIBILITY AS THE LOTHARIO OF OUR TIME. III) TELL CALUM ABOUT A FEW BRANDS USING SOCIAL MEDIA IN CRM TO HELP MAKE THEIR BRANDS APPEAR MORE SOCIAL. CHARLIE / OLIVER / THOMAS E / RORY (2.2) I) TELL CALUM WHAT CRM IS II) TELL CALUM WHY CRM IS IMPORTANT TO HIS CREDIBILITY AS THE LOTHARIO OF OUR TIME. III) DESIGN A CRM PLAN, USING SOCIAL MEDIA, MOBILE AND LOCATION-BASED DATA TO HELP CALUM PRESERVE HIS STATUS.
- 5. HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT ASSESSMENT BRIEF NATHAN / SAM / JON / JACK (3.1) I) TELL CALUM WHAT CRM IS II) TELL CALUM WHY CRM IS IMPORTANT TO HIS CREDIBILITY AS THE LOTHARIO OF OUR TIME. III) TELL CALUM HOW HE CAN USE DATA FROM HIS CRM PROGRAM TO FIND INSIGHTS AND HIGHLIGHT SUCCESSFUL PULLING TACTICS. MAR / DAN M / DAN W / CORRYN (3.2) I) TELL CALUM WHAT CRM IS II) TELL CALUM WHY CRM IS IMPORTANT TO HIS CREDIBILITY AS THE LOTHARIO OF OUR TIME. III) TELL CALUM HOW HE CAN USE DATA FROM HIS CRM PROGRAM TO IMPROVE THE PERSONAL TOUCH THAT LADIES LIKE SO MUCH.
- 6. HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT ASSESSMENT BRIEF ALL WORK MUST BE UPLOADED TO THE WIKI BEFORE 5 PM ON FRIDAY 27TH MAY. YOU MUST PEER REVIEW ALL WORK UPLOADED BEFORE TOWN HALL ON TUESDAY 31ST MAY.
- 7. T I TPI S P S W E L CCO O EM E W L M CHECK YOUR STUDENT DIARY FOR ASSESSMENT DATES ASSESSMENT WORK MUST BE UPLOADED TO WIKI BEFORE DEADLINE ALWAYS MAKE SURE YOUR NAME IS INCLUDED WITH YOUR WORK YOU MUST REVIEW EVERYONES UPLOADS ON WIKI READY FOR PEER ASSESSMENT
- 8. T I TPI S P S W E L CCO O EM E W L M STUDENTS THAT ARE SAID BY MENTORS TO HAVE SUBMITTED THE BEST WORK TO WIKI WIN THEIR AGENCY 2 POINTS STUDENTS THAT ARE SAID BY MENTORS TO HAVE SUBMITTED THE WEAKEST WORK TO WIKI COST THEIR AGENCY 2 POINTS AGENCY LOSES 1 POINT FOR EVERY MEMBER OF THEIR TEAM HANDING IN LATE OR POOR WORK