Watch the latest in BrainSell's CRM contender series where Garrett and Megan compare two options HubSpots Sales Hub and Salesforces Sales Cloud and explore ways to help you determine which CRM is the best option for your business.
2. Housekeeping
60-minute presentation with Q&A
Type questions into the "question box" to submit
them throughout the presentation
We'll send a copy of the deck and recording of the
webinar in follow-up emails after the event
Some key items before we get started
5. Agend
a
01 The State of CRM
02 Key Areas to Consider
03 HubSpot vs. Salesforce
04 Audience Q&A
6. CRM is the BIGGEST and FASTEST
growing software market
worldwide.
Expected to reach $82 billion
in revenue by 2025
91% of companies with more
than 10 employees use CRM.
The CRM
Market
7. The Value of
CRM
1.Huge ROI
2.Reduce churn
3.Improved productivity
4.Smarter Selling
5.Enhanced customer experience
6.More accessibility to data
8. Key Areas to Evaluate Right
Fit
Current state
Budget/Cost
Objectives
Integrations
Relationship & workflow management
Reporting capabilities
Deployment
Industry-specific requirements
Ease of use
Flexibility & ability to scale
Upgrades & enhancements
Automation & AI capabilities
10. The Platform
The HubSpot Platform The Salesforce Platform
Marketing
Hub
Sales
Hub
Operations
Hub
Service
Hub
CMS
Hub
Marketing
Cloud
Sales
Cloud
Service
Cloud
Platform Evolution: Organic vs. Acquisition
Commerce
Cloud
Data
Cloud
11. Features Overview
Overview
Deployment Cloud Cloud
Private Cloud
Minimum Licenses 2 paid users None*
Email Integration Gmail
Outlook
Gmail
Outlook
Reporting Sales/sales content analytics
Standard reporting and dashboards
Up to 500 custom reports
Sales Analytics/Tableau
Revenue Intelligence
UX and System Management Business/Power user
Consistent UI across platform
Power user
Separate Admin UI
Scalability for growth High High
19. Total Cost of Ownership
(TCO)
HubSpot Sales Hub Enterprise Salesforce Sales Cloud Enterprise
Base license $120/user/month $150/user/month
# of seats 10 10
Onboarding $ $$
Service & Support Phone, Chat & Email support included 30% of net license fee
Migration $
add-on
$
add-on
Customization/Configuration $
Easy to customize and configure in-house
$$
Often requires partner or developer support
Developer Support $ $$
Integrations $
App MarketPlace
$
Salesforce AppExchange
Maintenance/Admin $
Platform is based on one code base
$$
20 work hours to configure, regular ongoing updates
Sandbox Included $$
Partial vs. full options
Time to value (on avg.) 90 days 115 days
20. Right Fit/Wrong Fit
Right Fit Wrong Fit
Up to 2k employees Large enterprise orgs
Moving off a home-grown system or
a down market point solution such as
Pipedrive, Copper, Monday.com
HIPAA compliance and other types of
regulated data
Moderate complexity sales process
and data model: email, phone,
meetings, etc.
Complex org and data needs such as
high volume outbound and complex
object relationships
Teams looking for a one platform for
sales, marketing, service delivery,
and data management
Insurance, healthcare, or financial
industries
Have a small budget Need an on-premise solution
Right Fit Wrong Fit
100+ employees Dataverse
Complex, multi-relation Small team with no power users
Require private hosting Transactional sales
B2B with long sales cycle Need an on-premise solution
Mature sales org with established
processes
Have a small budget
HIPPA compliance needs
Looking for a highly customizable
solution
22. Special Offer
45-minute complimentary discussion
1. Review your current tech and processes
2. Identify opportunities to leverage automation and
data for optimization and scale
3. Document actionable next steps
CRM Optimization Audit