Crocs Design Audit
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The document discusses the key elements of a successful store design based on a 1995 study. It identifies elements like bright and colorful store and website designs, friendly and enthusiastic staff, helpful and friendly service, simple catalogs, innovative yet comfortable and colorful products, and creating a complete customer experience. The goal is to audit different aspects of a store's design to understand what drives a positive customer experience.
Crocs Design Audit
- 4. Cooper, R and Press, M. (1995). 6 Design Audits. In: The Design Agenda. Chichester: Wiley. p214.
- 11. Store Design Bright -- Colourful Website Design (Official website, Facebook, Blog , Online shop) -- Fun -- Colourful -- Comfortable customer Staff Friendly -- Enthusiasm Service Friendly -- Helpful Catalog Simple Service Friendly -- Helpful Complete customer experience Product Innovative -- Fun -- Comfort -- Simple -- Colourful Product Innovative -- Fun -- Comfort -- Simple -- Colourful