Crowdfunding 202
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This document provides tips and strategies for running a successful crowdfunding campaign. It outlines best practices for building an effective landing page and video, using reward tiers and limited edition rewards to target different customer profiles, engaging supporters through regular updates and community involvement, and leveraging tools for research, analytics, scheduling, PR and paid promotions, fundraising, and operations and logistics. The document emphasizes starting PR outreach early, meeting funding goals on the first day, identifying the ideal customer, and learning from past campaign failures.
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Crowdfunding 202
- 1. Smarter Campaign Strategies | Crowdfunding 202 jason leo carvalho | January 2016
- 2. Crowdfunding 101 crowdfunding202.com Building Landing page to build Email List Video Under 3 Minutes Add Attractive Thumbnail Change Camera Angle Ever 30 - 45 Seconds Dont Just focus on product or yourself Use Headlines To Break Up Text Short Paragraphs & Topic Sentences Use Pictures To Break Up Content Include Call To Action Gradual Progression of Reward Tiers Use Your Early Bird Specials Every Tier targets a different ICP Talk To Community (30 Updates+) Use Limited Edition Rewards
- 5. Team crowdfunding202.com Pre-Launch The Face The O&L the Support The Numbers The Connector
- 7. Day 1 crowdfunding202.com 50+ Backers = Top 15 Pre-Launch
- 8. Kickstarter Algorithm crowdfunding202.com Backers Per Day + Percent Funded + Total Raised = Popular Section Pre-Launch
- 9. PR & PAID crowdfunding202.com 1 mainstream article = $10K of donations Custom Build Landing Pages Positive Pre-Launch DynamoPR CommandPartners Jellop.com Press Kit streak.com Google Apps
- 10. Fans & Evangelists crowdfunding202.com Pre-Launch Custom Build Landing Pages - On GitHub Custom Build RAF Pages
- 11. Tiers crowdfunding202.com Pre-Launch AVG donation $88.22 Early Bird vs Late Bird KISS Stretch Imagine
- 14. Advisory Board 5 Advisors = 50 Donations = Top 15 Ranking Pre-Launch crowdfunding202.com
- 15. Ops & Logistics Pre-Launch Understanding INTL Shipping crowdfunding202.com Understanding INTL Shipping
- 16. Accounting Pre-Launch Understand Paypal Fees Understand CF Platform Fee crowdfunding202.com 5-10% Pledges will bounce
- 17. Monday Launched 12:01am EST vs 6am PST crowdfunding202.com
- 18. Accessibility Launched crowdfunding202.com -Personal Phone Number -Personal Email Address -30+ Milestone Posts -Surveying
- 20. Customer Service desk.com zendesk.com Post Launched fedex.com expeditors.com crowdfunding202.com
- 21. Fundraising & Traf鍖c Indiegogo Indemand Accelerators Post Launched fundable.com angellist crowdfunding202.com
- 22. Accounting CAD Crowdfunding & Taxes Post Launched USD Kickstarter & Taxes crowdfunding202.com Refunds Refunds
- 23. Tools crowdfunding202.com Business Model Canvas BackerClub Backerkit CommandPartners Printful iMovie Buffer ShipStation Indiegogo Insights Blog Kickstarter Blog BlogDash Press Friendly Cision WooCommerce Shipwire TaskRabbit Kickstand Mechnical Turk 鍖verr.com expeditors.com fedex.com odesk Reward Planning tool Kickstarter & Taxes Shopify Squarespace Prefundia Unbounce Boomerang TextExpander Keyshot Arqspin GIMP CAD Crowdfunding & Taxes CrowdfundingKit Launchrock Hootsuite Adroll Outbrain CrazyEgg Upworthy GA
- 24. take-aways crowdfunding202.com - start PR pitch road show 60 Days b4 launch - pre-raise minimum goal on DAY 1 - identify your ICP (Ideal Customer Pro鍖le) - #failure = Aha! Moment
- 25. thank you crowdfunding202.com jason@carvalhogroup.ca twitter: @jasonlcarvalho | @crowdfunding202