Crowdfunding: It's All About Your Story

Nov 28, 2012Download as KEY, PDF0 likes277 views

Presented at 11/29/12 workshop for Bad Girl Ventures, Cleveland OH. Other speakers detailed info on crowd funding sites, video production and social media.

Projects on Kickstarter.com
LAUNCHED SUCCESSFUL

0 7,500 15,000 22,500 30,000

2011 27,086
11,836

2010 11,130

3,910

2011: 30.59M visitors -- $99.34M total pledges
Average Pledge: $3.25
Source: Mashable.com

‘MUST HAVES’ FOR YOUR STORY
PRINT, VIDEO, ONLINE & IN-PERSON
• WHO you are
• WHAT your company does
• WHEN did it/will it start?
• WHERE it operates
• WHO needs your product
• WHY it’s a great idea
• WHY you’re passionate about it

‘MUST HAVES’ FOR
YOUR CROWDFUNDING STORY
• SPECIFICS - What do you need the money for?
• TIMELINE - Dates for action start and ﬁnish

• GOALS - What will funding achieve? (What happens
without it?)

• REWARDS - They’re awesome, right?

• ASK for support. How else can people get involved?

• GRATITUDE - ‘Thank You’ for their consideration.

PRESENTATION ‘MUST HAVES’
PRINT, VIDEO, ONLINE & IN-PERSON

• CONFIDENCE - Believe in your idea & in yourself
• PROFESSIONALISM - Wardrobe, grammar,
expertise
• ENTHUSIASM - Show your excitement!
• AUTHENTICITY - Do you.

How do you describe the project when you’re talking
to a friend? Try that.

PREPARING YOUR STORY
• CROWDSOURCE your content - Why do
others think your product is special?

• LIMIT story basics to 2 paragraphs!

• TEST the story on other eyes & ears.

• RE-PURPOSE ﬁnished text. Don’t re-write.

Outsourcing? IPGCleveland.org @$250-$500+
odesk.com - elance.com @$100+

2-PARAGRAPH TEMPLATE
Source: Indiegogo.com

Hi. We’re [biz]. We are [who you are, how many of you
& your backgrounds, brieﬂy] from [location]. We
[describe mission/bulk of work]. Our next project is
[next plan of action/what you’re raising funds for]. But,
we need your help.

BACKSTORY
• BEGINNINGS - How’d you get the idea?

• STATUS - What’s been achieved already? Honors?

• TEAM - Who else is directly involved?

• EXTRAS - Researched facts, photos, testimonials

USE EVERY TOOL
• #1 - Fundraiser Site - text & video

• Your Website - direct visitors to funding site

• Elevator Speech - direct listeners to funding site

• Leave-Behind - project-speciﬁc biz card directs to funding site

• Mobile - text a select group with link to funding site (limited)

• E-Mail - contact a select group with link to funding site (limited)

• Social Media - LinkedIn & Facebook links to funding site

Plan & schedule consistent, universal messaging.

“Typically, 30% of your funding will come
from your social network before anything
comes from an anonymous resource.”
--Jason Best, Crowdfund Capital Advisors

�ݺ�ߣs are available at:
www.slideshare.net/KarenMW

Karen Malone Wright

Karen@TheNotMom.com --��216.536.1832
Tweet @TheNotMom -- Like TheNotMom on Facebook

Here are some potential alternatives or additions to consider for the client requirements: - In addition to rotating visuals on the homepage, include a prominent call to action like "Donate Now" or "Get Involved" to directly encourage supporting behaviors - For sidebars/footers, emphasize top 3 ways to help rather than every option on every page to avoid overwhelming - Integrate social sharing buttons to easily spread awareness beyond the site - Consider an email signup to grow the audience and stay engaged between site visits - Testimonials or impact stats could help illustrate the difference donations/volunteers make more than stories alone - An events calendar is another way to promote volunteering and community building

Clone your Herd Cole Information

��

The document discusses strategies for referral marketing. It suggests targeting the neighbors of existing customers to gain new clients in a personalized way. Specifically, it recommends: 1) Reaching out to the neighbors of top customers by accessing basic contact information like name, address and zip code. 2) Crafting personalized, relevant messages that highlight value and make it easy for neighbors to engage. 3) Following up initial messages with a phone call to introduce yourself and potentially set up an appointment. 4) Tracking results to determine the most effective marketing approaches and focusing future efforts there. The key is targeting the right audiences repeatedly with strategic, niche-focused marketing rather than broad shotgun approaches.

New Revenue Streams for NewsSteve Buttry

��

The document provides ideas for newspapers and media companies to generate new revenue streams. It discusses how everything might work but nothing is a silver bullet. Potential opportunities mentioned include selling transactions, memberships, apps, data, location services, and direct content sales. One idea is for newspapers to commission multimedia life stories about people's lives to honor loved ones beyond traditional obituaries. This could include flexible pricing for obituaries, websites, booklets and videos about not just deaths but also weddings, retirements and milestones. The document prompts brainstorming new verticals and services around personal content at different stages of people's lives. It emphasizes considering the job to be done for users and businesses as well as revenue models.

Distill your ideaAlyssa Haerle

��

This document summarizes a hackathon event held in Bakersfield, California. Over the course of a weekend, teams worked on ideas and built prototypes with support from workshops and mentors. On the final day, teams presented their projects and were judged on criteria like their prototype, business plan, and presentation. Prizes were awarded including at least $110 in cash and a trophy. The document highlights the event schedule, sponsors, participating teams, and judging process for the hackathon.

Crowdfunding 101 - CAIBrady Josephson

��

Arts Funding WorkshopStuart Wood

��

This document provides information about applying for grants from Arts Council England (ACE) to fund arts projects. It outlines the application process, including clarifying your project aims, interpreting ACE language, meeting grant conditions, describing your work and ensuring public engagement. It discusses developing budgets, sources of funding, evaluation, and developing your personal brand. The overall aim is to guide applicants through successfully applying for ACE grants to fund their artistic work and projects.

Creating a Positive Experience For Your Website VisitorsLisa Spitz Design

��

Lisa Spitz led a workshop on creating a positive experience for website visitors. The workshop used a design thinking process to envision the ideal website experience for "Jane," a woman seeking help as a domestic violence survivor. Participants learned about user experience design and mapped out Jane's journey. They imagined being Jane, prioritized relevant content, and reviewed other sites to understand how to best support Jane's needs. The goal was to define the desired feelings a site should evoke and design an experience embodying that for visitors like Jane seeking help.

Buzz Builders Presents Facebook Timeline Updates and Business TipsDave Meyer

��

The document discusses Facebook pages and how to optimize them. It provides guidance on setting up a Facebook timeline, including photo sizes and tabs. Tips are given on building an audience, creating engaging content, and using Facebook ads. Metrics on ad costs are also presented. The presentation encourages businesses to use Facebook strategically by listening, engaging customers, and driving traffic back to their main website. It promotes the services of BizzyWeb for social media support and optimization.

Innovative Funding Alternatives - Wyoming Steam ConferenceBrian Pichman

��

Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.

Armstrong crowdfunding presentation public versionCraig Armstrong

��

Crowdfunding Presentation by HI-Arts, StornowaySian Jamieson

��

Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer. Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand. The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including: • How does Crowdfunding work? • Where can I crowdfund – what platforms are available? • How to write the perfect pitch. • Choosing the right rewards. • Marketing your crowdfunding project. • Engaging, thanking and keeping in touch with your new funders. • Marketing your progress. • Your next steps. The workshop is suitable for all individuals, organisations and professionals who work within the Cultural, Creative, Heritage and Arts sector. Sian Jamieson, Audience Development Manager at HI-Arts will lead this 2 hour workshop and can provide opportunities for one to one consultations with about Crowdfunding and any ideas for potential projects after the event.

Crowdfunding for Social EnterprisesSian Jamieson

��

10 crowdfunding guidelines techyizu bar camp - 230313revisedGalileo Watermark

��

The document provides 10 guidelines for successful crowdfunding of creative projects: 1) Understand the two types of crowdfunding and focus on rewards-based; 2) Get feedback before launching your campaign; 3) Treat backers differently than customers; 4) Carefully consider costs and pricing; 5) Develop strong marketing and community engagement; 6) Build trust and authenticity; 7) Offer solutions people want; 8) Analyze data and revise your approach; 9) Communicate regularly with backers; 10) Crowdfunding enables independence and disrupts traditional models.

Crowdfunding Workshop November 2012Sian Jamieson

��

Crowdfunding Workshop Benbecula November 2012Sian Jamieson

��

Crowdfunding, the Fast and Simple Head-start Sohail Abbasi

��

Crowdfunding allows individuals and organizations to raise money for projects or causes via the internet. It pools money from a large number of people who network and donate small amounts online. The document discusses different crowdfunding models, elements that make campaigns successful, potential pitfalls, and examples of crowdfunding platforms like Kickstarter and Indiegogo that have funded thousands of projects and raised hundreds of millions of dollars. Crowdfunding provides a new source of capital for ideas and projects that may otherwise not receive funding.

Computers In Libraries - Innovative Funding AlternativesBrian Pichman

��

Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.

Content MarketingDejan SEO

��

This document discusses the importance of content for websites and provides guidance on developing effective content strategies. It defines content as a site's core information that builds authority and engagement. Content should reflect real-world relationships and unique selling propositions. The document outlines reasons to create content such as search engine optimization, authority and brand messaging. It provides tips for developing good content including being well-targeted, creative, authored by experts, and connecting related topics. The benefits of content are described as increased traffic, awareness, sales and customer retention. Risks include being penalized by search engines or having poor brand perception. The document stresses aligning content with goals and testing strategies to determine effectiveness.

Practical Crowdfunding for Arizona Entrepreneurs - Fall 2013Propel Arizona

��

Show Me the Money: Pitching and Fundraising for Tech StartupsThomas Wisniewski

��

Crowd fundingJon Matthews

��

Above the code story telling : branded content : google israel : 12 februaryAlan Weinkrantz

��

This document provides guidance on using storytelling and branded content to promote startups and companies. It recommends treating your startup like a media company by creating and sharing content across various online platforms. The document emphasizes focusing on how your product or service helps others rather than focusing on yourself. It also stresses the importance of coming across as human, having a clear mission, and putting your content and brand out in various places to get discovered.

EBSpreneurship ufostartThomas Hessler

��

Crowdfunding for Social ImpactStartSomeGood

��

Crowdfunding For the Arts, Cultural and Heritage SectorsSian Jamieson

��

‘It was the revolutionary fundraising model that swept Barack Obama to power – and it could help arts bodies in Britain stay in business.’ Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer. Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.

Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...Alan Weinkrantz

��

U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013. Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling. What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company. Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.

Crowdfunding 2014 Overview for MBAsCJ Cornell

��

Crowdfunding has grown significantly in recent years and provides an alternative source of funding for entrepreneurs known as "first money". There are different models of crowdfunding including rewards-based crowdfunding exemplified by Kickstarter as well as emerging equity crowdfunding. Crafting a successful crowdfunding campaign requires focusing on the passions and motivations of potential donors through compelling visuals, storytelling, and community engagement on social media. Metrics should be used to measure and improve campaign performance over time.

Crowdfunding: How to set up a campaign (from my personal experience)Craig Thomler

��

Crowdfunding: It's All About Your Story

1. CROWDFUNDING It’s All About Your Story

2. Projects on Kickstarter.com LAUNCHED SUCCESSFUL 0 7,500 15,000 22,500 30,000 2011 27,086 11,836 2010 11,130 3,910 2011: 30.59M visitors -- $99.34M total pledges Average Pledge: $3.25 Source: Mashable.com

3. ‘MUST HAVES’ FOR YOUR STORY PRINT, VIDEO, ONLINE & IN-PERSON • WHO you are • WHAT your company does • WHEN did it/will it start? • WHERE it operates • WHO needs your product • WHY it’s a great idea • WHY you’re passionate about it

4. ‘MUST HAVES’ FOR YOUR CROWDFUNDING STORY • SPECIFICS - What do you need the money for? • TIMELINE - Dates for action start and ﬁnish • GOALS - What will funding achieve? (What happens without it?) • REWARDS - They’re awesome, right? • ASK for support. How else can people get involved? • GRATITUDE - ‘Thank You’ for their consideration.

5. PRESENTATION ‘MUST HAVES’ PRINT, VIDEO, ONLINE & IN-PERSON • CONFIDENCE - Believe in your idea & in yourself • PROFESSIONALISM - Wardrobe, grammar, expertise • ENTHUSIASM - Show your excitement! • AUTHENTICITY - Do you. How do you describe the project when you’re talking to a friend? Try that.

6. PREPARING YOUR STORY • CROWDSOURCE your content - Why do others think your product is special? • LIMIT story basics to 2 paragraphs! • TEST the story on other eyes & ears. • RE-PURPOSE ﬁnished text. Don’t re-write. Outsourcing? IPGCleveland.org @$250-$500+ odesk.com - elance.com @$100+

7. 2-PARAGRAPH TEMPLATE Source: Indiegogo.com Hi. We’re [biz]. We are [who you are, how many of you & your backgrounds, brieﬂy] from [location]. We [describe mission/bulk of work]. Our next project is [next plan of action/what you’re raising funds for]. But, we need your help.

8. 2-PARAGRAPH TEMPLATE Source: Indiegogo.com Hi. We’re [biz]. We are [who you are, how many of you & your backgrounds, brieﬂy] from [location]. We [describe mission/bulk of work]. Our next project is [next plan of action/what you’re raising funds for]. But, we need your help. We need to raise [amount] to cover the cost of [what you need funding for] or [consequences of not doing the work]. So, we’re turning to you [certain type of person?] to ask for contributions. In exchange, we’re offering [list the best perks]. Your contribution will help us [re-state your goal], and further, it will help [share the big picture]. Thanks!

9. BACKSTORY • BEGINNINGS - How’d you get the idea? • STATUS - What’s been achieved already? Honors? • TEAM - Who else is directly involved? • EXTRAS - Researched facts, photos, testimonials

10. USE EVERY TOOL • #1 - Fundraiser Site - text & video • Your Website - direct visitors to funding site • Elevator Speech - direct listeners to funding site • Leave-Behind - project-speciﬁc biz card directs to funding site • Mobile - text a select group with link to funding site (limited) • E-Mail - contact a select group with link to funding site (limited) • Social Media - LinkedIn & Facebook links to funding site Plan & schedule consistent, universal messaging.

11. “Typically, 30% of your funding will come from your social network before anything comes from an anonymous resource.” --Jason Best, Crowdfund Capital Advisors

12. �ݺ�ߣs are available at: www.slideshare.net/KarenMW Karen Malone Wright Karen@TheNotMom.com --��216.536.1832 Tweet @TheNotMom -- Like TheNotMom on Facebook

Editor's Notes

#2: \n
#3: \n
#4: \n
#5: \n
#6: \n
#7: \n
#8: \n
#9: \n
#10: \n
#11: \n
#12: \n

�ݺ�ߣ

Crowdfunding: It's All About Your Story

Recommended

More Related Content

Similar to Crowdfunding: It's All About Your Story (20)

Crowdfunding: It's All About Your Story

Editor's Notes