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Editor's Notes

• #3: Many small brooks make a strong river. Little strokes fell great oaks Think NGOs, non-profit organizations, humanitarian orgs.
• #4: the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers Crowd+Outsourcing = crowdsourcing Wikipedia, threadless t-shirts
• #6: Some start-up companies can succeed solely on the basis of “founders' personal savings” (Bhidé, p. 110) while most other start-ups require significantly more money
• #11: Investorerne har problemer med at forstå sig på computerspillene. »Der er en enkel forklaring på det: Et videospil passer ikke ind i de regneark, som en investor typisk har. Paradoksalt nok har spilbranchen vist sig bedre til at skabe arbejdspladser end filmbranchen - faktisk så beskæftiger spilfirmaerne 62 pct. flere personer end filmstudierne, der kun har 446 fuldtidsansatte.
• #13: An important premise in bank loans is that banks often attempt to reduce their risk of their lending by holding lenders responsible through collateral. This is however in most instances based on tangible assets as such will allow banks to recoup their debt should lenders go bankrupt and become unable to pay their debt. This emphasis on tangible assets can however be a possible problem for many start-up companies in new industries and mean that they either are entirely unable to obtain loans or are forced to do so under unfavorable terms that can hamper growth.
• #18: The term long tail has gained popularity in recent times as describing the retailing strategy of selling a large number of unique items with relatively small quantities sold of each—usually in addition to selling fewer popular items in large quantities They found that a large proportion of Amazon.com's book sales come from obscure books that were not available in brick-and-mortar stores. 36.7% of Amazon's sales while the consumer surplus generated by niche books has increased at least fivefold from 2000 to 2008
• #19: This strategy allow companies to realize significant profit out of selling small volumes of hard-to-find items to many customers instead of only selling large volumes of a reduced number of popular items Television on demand, pay-per-view and even premium cable subscription services such as HBO and Showtime open up the opportunity for niche content to reach the right audiences, in an otherwise mass medium
• #22: Traditional IR:
• #23: Traditional IR:
• #25: 
• #26: Shared experiences – value becomes embedded through interactions – co-collaboration/post-modern consumption. Value is whatever consumers consider of value. Help/guide them towards the “intended value” “entrepreneurs spend less time on unimportant or irrelevant aspects and instead can direct their attention towards the campaign aspects proven to be of value to the backers, rather than what entrepreneurs assume would be of value to backers.” (rewards) a simple recognition is in many instances significant – current reward schemes are based on faulty assumptions
• #27: Shared experiences – value becomes embedded through interactions – co-collaboration/post-modern consumption. Value is whatever consumers consider of value. Help/guide them towards the “intended value” “entrepreneurs spend less time on unimportant or irrelevant aspects and instead can direct their attention towards the campaign aspects proven to be of value to the backers, rather than what entrepreneurs assume would be of value to backers.” (rewards) a simple recognition is in many instances significant – current reward schemes are based on faulty assumptions
• #28: Shared experiences – value becomes embedded through interactions – co-collaboration/post-modern consumption. Value is whatever consumers consider of value. Help/guide them towards the “intended value” “entrepreneurs spend less time on unimportant or irrelevant aspects and instead can direct their attention towards the campaign aspects proven to be of value to the backers, rather than what entrepreneurs assume would be of value to backers.” (rewards) a simple recognition is in many instances significant – current reward schemes are based on faulty assumptions
• #30: A person referring someone to your project/campaign is free – does not cost anything. WOM referrals are better than any other form of marketing. (90% of us trust peer recommendations while only 14% trust advertisement, Qualman, p. 16) Happy “customers” = referrals. Make sure that your backers are happy. Use communication/interaction that gives them satisfaction. As touched upon in my discussion there is significant value, for both project creators and backers, if campaigns are open for input and accommodate backers suggestions (p. 68) – value both in regards to products (improved through input) and the narrative experience (co-creation). Track and reward referrals
• #31: Wrap up: Successful crowdfunding campaigns appear to be based on two stages: 1st stage: Planned communication prior to launch, that seeks to reach opinion leaders, blogs, websites etc. This communication should probably have a more formal tone (corporate communication) + showcase professionalism (logos)(investor relations) 2nd stage: My research (logos+pathos)(stakeholder management)(The working consumer) If you somehow also can make backers engage in word of mouth “3rd link” (from opinion leaders/blogs/popular section to primary backers to friends and family) it could make a difference and be the decision factor between a successful crowdfunding campaign and a stalled campaign unable to reach its goal