This document discusses the evolution of logistics and supply chain management over time. It addresses how competitive advantage has progressed from a focus on low wages and scale to quality, cost management, time-based management, and technology-enabled management. It also summarizes literature on topics like the integration of logistics activities, nodes and links in supply chain networks, conflicting objectives between functions like production and logistics, and keys to enabling fast-cycle logistics like information sharing and shorter manufacturing cycles.
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1. MARIUS M. SOLOMON
CRT, University of Montreal
March, 2000
CRT, University of Montreal
March, 2000
3. Progression of Competitive AdvantageProgression of Competitive Advantage
Low Wage
Rates
Low Wage
Rates
Scale
Facilities
Scale
Facilities
Focused
Production
Focused
Production
Increased
Variety
Increased
Variety
Fast Response
Time
Fast Response
Time
Qualit
y
Qualit
y
Cost Based
Management
Cost Based
Management
Time Based
Management
Time Based
Management
50s
60s
70s
80s
80s
90s E-BusinessE-Business
Technology
Enabled
Management
Technology
Enabled
Management
2000
Source: Adapted from Stalk and Hout, Competing Against Time, 1991
4. Competitive
Advantage
Source: Adapted from Gunn, Manufacturing for Competitve Advantage, Ballinger, 1987
Global Markets
Global Competitors
World-Class
Manufacturing
Technology
Quality
People
Planning
Strategic
Vision
Management Resources
Distribution
Production Process
Planning and Control
Product and Process Design
Aftersale Service and Support
Suppliers
TQC JIT
Integration
Customers
CIM/CIL
Speed
5. Recent Evolution
Demand Forecasting
Purchasing
Requirements Planning
Manufacturing Inventory
Materials Handling
Distribution Planning
Production Planning
Warehousing
Industrial Packaging
Inventory
Order Processing
Transportation
Customer Service
Materials
Management
Supply
Chain
Physical
Distribution
Fragmentation
1960s
Evolving Integration
1980s
Total Integration
2000s
Source: Adapted from Coyle, Bardi, and Langley, The Management of Business Logistics, West 1992
7. The physical, financial, and information networks that
move the materials, funds, and related information
through the full logistics process ... from acquisition of
raw materials to delivery of finished products to the
end user.
11. Throughput levels
Employment levels
Distribution routes
Vehicle scheduling
Order tracking
Inventory replenishment
Hierarchy of Logistics Management Decisions
STRATEGIC
TACTICAL
OPERATIONAL
Location Choice
Transport Mode Selection
Vendor Choice
Uncertainty
Scope
Time
frame
12. Logistics Environments
External -Macro Intrafirm-Micro
Value-added Role
Time Utility
Place Utility
Economic Impacts
Economic
Importance
Interfirm -
Distribution Channels
Channel
Structure
Relationships
Competitive Advantage
Value Chain
Logistics Interfaces
with Value Activities
Source: Adapted from Coyle, Bardi, and Langley, The Management of Business Logistics, West , 1992.
14. Human Resource Management
The Generic Value Chain
Source: Michael E. Porter, Competitive Advantage, Free Press, 1985.
Support
Activities
Inbound
Logistics
Operations
Outbound
Logistics
Marketing
and Sales
Service
Procurement
Technology Development
Firm Infrastructure
Primary Activities
Margin
Margin
Cost leadership
Differentiation
Focus
15. Conflicting Objectives
Fewer
Objectives
High revenues through:
High levels of product
availability
Sales and
Marketing
Cost-effective production
through:
High, capacity utilization
Long production runs
Production
Reduce investments and
costs through:
Fewer facilities
Lower inventory levels
Finance
and
accountin
g
Implications
Customer
Service
Disrupting
factors in
production
Inventories
Higher
Higher
Lower
Lower
More
Source: Magee, Copacino, Rosenfield, Modern Logistics Management, Wiley, 1985.
Few set-ups
L
o
g
i
s
t
i
c
s
16. Cost Trade-offs in
Logistics Product
Price Promotion
Place / Customer
Service Levels
Total Cost =Transportation costs + Inventory carrying costs +...
Source: Lambert and Stock, Strategic Logistics Management, Irwin, 1993.
Inventory
carrying costs
Lot quantity cost
Order processing
and information
costs
Warehousing costs
(throughput cost
not storage)
Transportation
costs
Logistics
Marketing
18. Distribution Channel -- Loose Links,
Independent Businesses
Source: Adapted from Bowersox and Closs, Logistical Management McGraw-Hill, 1996.
Inventory management
by each channel
participant
Distributor
Retailer
Company Truck
Common Carrier
Local Delivery
Manufacturer
Manufacturer
20. Organization of Production-
Distribution System
Organization of Production-
Distribution System
3
2
2
6
Inventory
Inventory
Inventory
1 1
1
1
1
0.5
0.5
Factory
Factory
Warehouse
Distributors
Retailers
Orders From
Customers Delivery of Goods
To Customers
Weeks
Forrester, J.W. (1958) Industrial Dynamics:
A Major Breakthrough for Decision Makers. Harvard Business Review.
21. The Apparel PipelineThe Apparel Pipeline
Textile
Production
Apparel Retail
Material
CustomerRaw
Source: Blackburn, Time Based Competition, 1991
Average Time:
66 Weeks
Pipeline inventory
management
Pipeline inventory
management
Information
sharing
Joint planning
Information
sharing
Joint planning
22. Effect of Lead Time on Retailers
Stocking Decision
Effect of Lead Time on Retailers
Stocking Decision
FORECASTERROR(%)FORECASTERROR(%)
TIMETIME
+/-20%+/-40%
+40
-40
+20
-20
0
+/-10%
-26
Weeks
-16
Weeks
Start of
Season
Source: Blackburn, Time Based Competition, 1991
23. Two-Way Flows in Apparel ChainTwo-Way Flows in Apparel Chain
Textiles Apparel Retail
Point of
Sale
Product
Orders and
Capacity
Commitments
Inventory and
Order Information
Sales
Information
Source: Blackburn, Time Based Competition, 1991
24. Keys to Fast-Cycle Logistics
Information
Sharing
Information
Sharing
Cultural
Change From
Top Down
Cultural
Change From
Top Down
Information
Technology
Information
Technology
PartnershipsPartnerships Shorter
Manufacturing
Cycles
Shorter
Manufacturing
Cycles
Fast Cycle
Logistics
Fast Cycle
Logistics
Source: Blackburn, Time Based Competition, 1991
25. OR Contributions
Economics
Game theory
Information Management
Inventory Models
Inventory Control and Vehicle Routing
Distribution Requirements Planning
Enterprise Resource Planning
Multiobjective Decision Support Systems
26. Economics
Capacity Choice and Allocation: Strategic Behavior and
Supply Chain Performance, G. Cachon and M. Lariviere,
Management Science/Vol. 45, No. 8, August 1999
Truth telling provides some advantages to the supply chain that
should be weighed against the costs of inducing it
Competitive and Cooperative Inventory Policies in a Two-
Stage Supply Chain, G. Cachon and P. Zipkin, Management
Science/Vol. 45, No. 7, July 1999
Competition generally lowers supply chain inventory relative to the
optimal solution
27. Economics
The Role of Returns Policies in Pricing and Inventory
Decisions for Catalogue Goods Authors: H. Emmons and S.
Gilbert, Management Science /Vol. 44, No. 2, February 1998
Relationship of such policies return policies on both retailers and
manufacturers profits
Capacity Allocation Using Past Sales: When to Turn-and-Earn
G. Cachon and M Lariviere, Management Science/Vol. 45,
No. 5, May 1999
Turn-and-earn allocation does not generally coordinate the system, and
in certain cases is a means for the supplier to increase profits at the
expense of retailers
28. Economics
Centralization of Stocks: Retailers vs. Manufacturer, R.
Anupindi and Y. Bassok, Management Science/Vol. 45, No.
2, February 1999
Shows that centralizing stocks by retailers increases profits for the
manufacturer up to a certain level of market search in the supply
chain
Value of Information in Capacitated Supply Chains, S.
Gavirneni, et al., Management Science/Vol. 45, No. 1,
January 1999
Examine benefits of partial vs complete information sharing in a
supplier-retailer setting
29. Economics
The Quantity Flexibility Contract and Supplier-Customer
Incentives, A. Tsay, Management Science/Vol. 45, No. 10,
October 1999
Quantity Flexibility (QF) contract and its implications for the
behavior and performance of suppliers and customers
Quantity Flexibility Contracts and Supply Chain Performance,
A. Tsay and W. Lovejoy, Manufacturing & Service
Operations Management Vol 1, No 2, 1999
Analysis extended to multiple time periods
30. Economics
Coordinating Investment, Production, and Subcontracting, J.
Van Mieghem, Management Science/Vol. 45, No. 7, July
1999
Analysis of the role of transfer prices and of the bargaining
power of buyer and supplier
Decentralized Multi-Echelon Supply Chains: Incentives and
Information : H. Lee and S. Whang, Management
Science/Vol. 45, No. 5, May 1999
Desirable properties of performance measurement schemes
that align the incentives and interests of the multiple
managers in decentralized supply chains
31. Economics
Echelon Reorder Points, Installation Reorder Points, and the
Value of Centralized Demand Information, F. Chen,
Management Science /Vol. 44, No. 12, Part 2 of 2, December
1998
Examine cost difference between an echelon stock and an installation
stock policy.
Decentralized Supply Chains Subject to Information Delays,
F. Chen, Management Science/Vol. 45, No. 8, August 1999
Information lead times play the same role as the
production/transportation counterparts in the determination of the
optimal replenishment strategies, but they are less costly
32. Inventory Models
Managing Supply Chain Demand Variability with Scheduled
Ordering Policies, G. Cachon, Management Science/Vol. 45,
No. 6, June 1999
Identify two strategies that reduce the suppliers demand variance and
also reduce total supply chain costs
The Stabilizing Effect of Inventory in Supply Chains, M.
Baganha and M. Cohen, Operations Research Vol. 46, Supp.
No. 3, MayJune 1998
Model helps to explain the bullwhip effect and indicates
mechanisms that can promote stabilization
33. Inventory Models
A Single-Item Inventory Model for a Nonstationary Demand
Process, S. Graves, Manufacturing & Service Operations
Management Vol. 1, No. 1, 1999
Demand process for the upstream stage is more variable than that
for the downstream stage
34. Probabilistic Analyses and Algorithms for
Three-Level Distribution Systems
Wal-Marts cross-docking strategy
Integrate inventory control and vehicle routing for a
distribution system consisting of a single vendor, a
fixed number of warehouses, and many retailers
Warehouses receive fully loaded trucks from the
vendor but never hold inventory
Warehouses serve only to coordinate the frequency,
time and sizes of deliveries to retailers
Source: L. Chen and D. Simchi-Levi, MANAGEMENT SCIENCE/Vol. 44, No. 11, Part 1 of 2, November 1998
35. Distribution Requirements Planning
A Dynamic Model For Requirements Planning With
Application To Supply Chain Optimization, S. Graves, et al.,
Operations Research Vol. 46, Supp. No. 3, MayJune 1998
Use a model for a single production stage as a building block for
modeling a network of stages
Apply the DRP model to strategic inventory placement in the film
manufacturing processes at Kodak
38. Unifi: Begin at Home - ERP
Keys to competing: Automation and process control systems
Message to supply chain: Cooperate as if vertically integrated
Companywide program of linkages among processes and
machines
Exchanging production and quality information with suppliers over the
Internet
Daily WIP information to make-to-order customers
Computer to computer exchanges
Allow partners to come in, rather than pushing data out
Spin off as Manufacturing-Systems Consultant
Source: How a Tighter Supply Chain Extends the Enterprise, Fortune, November 8, 1999.
39. Mercury Marine: Dealer focus
Vertically integrated
Supplier consigns truckload loads to factory and gets
paid as used
MercNet - Private electronic network for parts ordering
moved to the Internet
Share forecasts and collaborate with dealers on promotions
Resistance from sales on electronic ordering
Source: How a Tighter Supply Chain Extends the Enterprise, Fortune, November 8, 1999.
40. Rocketdyne: Suppliers Beyond the
Firewall
Brought engineering, manufacturing and suppliers
together from the start
Alleviated job-shop problems with Manufacturing
Execution System (MES)
Computer connections to work areas
Linked with MRP and Product Data Management
Included suppliers via the Internet
Dedicated server, control on depth of system access
Source: How a Tighter Supply Chain Extends the Enterprise, Fortune, November 8, 1999.
41. Adaptec: Value Added Cycle Time
100 day cycle time
Manually entered information
Different computer systems
Treat suppliers as partners
Incompatible systems: SAP vs homemade ERP
Extricity Internet Software
Fast orders, drawings, confirmations
Cycle time dropped to 55 day
WIP shrank from $18 M to $9 M
If customers would share forecasts, Adaptec could deliver
directly rather than from the current 22 FG warehouses
Source: How a Tighter Supply Chain Extends the Enterprise, Fortune, November 8, 1999.
42. Nimbus: Streamlined Supply Chain by
Merging
Most studios outsource production, distribution,
and packaging of VHS tapes and DVDs
Technicolor - largest converter of movies to VHS
People, systems, and facilities capability to handle
distribution
Nimbus sales rose to $89 M in first six months of 1999
Consolidation of production facilities and other supply
chain moves - $10.2 M savings for the first half of 1999
44. Conclusions
Increase in fast-cycle logistics for companies of all size
Doing business faster, and especially smarter
replacing inventory with information
With real-time information companies can manage
inventory in motion, rather than at rest
Supply chains are increasingly moving online
Can dramatically reduce overhead and obsolescence
while speeding time to market
Source: Fedex Corporation, 1999 Annual Report