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CruiSo Flash Feb - A Guide to Use WeChat Coupons

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CMRS Group
CMRS Group

WeChat Coupons have been widely used in China digital marketing. Making a huge leap in its O2O service strength, Tencent is growing to beat major web companies and startups. Do you know how it works to divert traffic to e-commerce?

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By CruiSo Digital Solutions Limited CruiSo Flash Feb WeChat Coupons
WeChat Coupon 裏佚單旨発圻兆採∃顛発 2
Two formats of WeChat Coupons 單旨発 3 Standard format: 噸宥單旨発 Advanced format: 涛嗔議発
Overall structure of WeChat coupon 5 Standard format: 噸宥單旨発 Discount coupon 孵諏発 Cash coupon 旗署発* Gift coupon 撰瞳発* Group coupon 妖杭発 Customized coupon 單旨発 Advanced format: 涛嗔議発 Cash coupon 旗署発* Gift coupon 撰瞳発*
How WeChat coupons work? 6 After receiving the coupon, it will be saved in your pocket Coupon page Unique code for offline redemption Click 癖喘壇糾 (shop list) for available/ nearby stores for coupon Coupon recipient can be diverted to join the account Mechanism of standard WeChat coupon
涛嗔議発 (Friends¨ coupon) C to viral the promotions 7 單旨発 (coupon wallet) The coupon your friends shared will be listed here Customized visual on the coupon Show redemption code for offline purchase After redemption, same coupon is pop-up immediately Mechanism of advanced WeChat coupon
Customized message in your WeChat coupon 8 Coupons could be shared in HTML5 campaign as incentives Customized visual and content for the coupon production
Apply to various industries 9
How to deliver? 10
7 ways to deliver the WeChat coupons to users 11 WeChat Blast Message (Blast out directly/ Through message) Insert in menu bar/ Auto reply Nearby Offline scan
7 ways to deliver the WeChat coupons to users 12 Through HTML5
7 ways to deliver the WeChat coupons to users 13 Through Apps
7 ways to deliver the WeChat coupons to users 14 畠魁択諾2000受 500崕霹 芭臭掴 畠汽8孵孵 諏発 Hot wind 択祥僕 蝕定撰麗匯周 1670 C 4620 C 7110 冴児兆繁杭麗嶄伉 畠魁択諾2000圷軸辛受 窒500圷 萩壓原錘扮竃幣緩單旨発 Offline set iBeacon Shake WeChat Click to WeChat coupons page Coupon page detail
How WeChat coupon to be viral on social ? Standard WeChat coupon (噸宥單旨発 can be sent to friends as a gift. ? Advanced WeChat coupon(涛嗔議発) can be found in ＾Nearby￣ as a social story. It can be immediately received once user clicks, and keeps on viral on users¨ social network 15
It can be promoted through WeChat ads ? With the promotion ads, WeChat coupons can drive business to e-commerce and also increase the followers of WeChat OA. 16 WeChat banner ads WeChat coupon page Get the coupons Follow WeChat OA page
What¨s the key value? 17
Values of WeChat coupons 18 Drive O2O Divert traffic to e-commerce ROI analysis
Induce online users to offline visitation 19 Show redemption code Confirm redemptionOffline redemption
Divert traffic to e-commerce 20 WeChat coupon redemption code For online purchase
Know your ROI via stores integration ? Binding your offline stores with WeChat OA in order to know the amount of redemption of each store. ? It offers data support for better analysis your consumers preferences for further promotions 21 WeChat back end for address integration
Any requirement for marketers? 22
Requirements 1. Setup: ? Must be a verified public account (service accounts and subscription accounts are both fine) 2. Redemption: 23 Offline POS machine redeem Online/ WeChat redeem
Redeem by WeChat function:触発斌薩廁返 (Scan QR code) 24 Scan QR code Get notification Confirm redemption Complete Each offline store has to assign personal WeChat ID (宰埀) of the brand¨s WeChat OA for redemption
Redeem by WeChat function:触発斌薩廁返 (Type code) 25 Type redeem code Search for coupon detail Confirm redemption Complete Each offline store has to assign personal WeChat ID (宰埀) of the brand¨s WeChat OA for redemption
WeChat Payment redemption 酔堀択汽 26 Click 酔堀択汽 Search available stores Confirm purchase Complete ? Each offline store has to assign personal WeChat ID (宰埀) of the brand¨s WeChat OA for redemption. ? WeChat OA payment function should be activated for redemption
Summary ? j 27 噸宥單旨発 Standard coupon 涛嗔議発 (Friend¨s coupon) Types 單旨発窃侏 Cash coupon (旗署発) 、Discount coupon (孵諏発)、 Gift coupon (撰瞳発)、Group coupon (妖杭)、General (單旨発) Cash coupon (旗署発) 、Gift coupon (撰瞳発) Available 單旨発癖喘壇糾 Online and offline Only for offline stores Customized setting 單旨発聞喘壇寿 Conditions for coupon usage could be customized, such as time period/ minimum consumption Cannot set any condition Requirement of coupon 單旨発蠻 Copy is required, visual is optional Customized visual and copy are required Redeem code (巾算code) Support both customized redemption code and WeChat backend redemption code Only support WeChat backend redemption code Coupon production (崙発圭塀) Support both WeChat basic production and advanced development (e.g. h5) Cash coupon support both WeChat basic production and advanced development (e.g. h5) Gift coupon only supports advanced development (e.g. h5) Delivery channels (誘慧圭塀) - Online: including WeChat group blast coupon( 蛤窟触発)/ WeChat message (廼秘謹夕猟)/ Nearby (聞喘裏佚＾現除￣孔嬬) - Offline: including but not limited to QR code/ WeChat shake nearby (裏佚辧 巓円)/ WeChat connect wifi to receive coupon(裏佚銭wifi圭塀) - Offline: including but not limited to QR code/ WeChat shake nearby (裏 佚辧巓円)/ WeChat connect wifi to receive coupon(裏佚銭wifi圭塀) Redeem (宰圭塀) Support 4 ways of redemption API redeem(俊笥宰)、WeChat mobile redeem(触発斌薩廁返宰)、Web redeem (利匈宰)、WeChat Payment(酔堀択汽孔嬬) Support 4 ways of redemption API redeem(俊笥宰)、WeChat mobile redeem(触発斌薩廁返宰)、 Web redeem (利匈宰)、WeChat Payment(酔堀択汽孔嬬)
Thank You 28

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CruiSo Flash Feb - A Guide to Use WeChat Coupons

  • 1. By CruiSo Digital Solutions Limited CruiSo Flash Feb WeChat Coupons
  • 3. Two formats of WeChat Coupons 單旨発 3 Standard format: 噸宥單旨発 Advanced format: 涛嗔議発
  • 4. Overall structure of WeChat coupon 5 Standard format: 噸宥單旨発 Discount coupon 孵諏発 Cash coupon 旗署発* Gift coupon 撰瞳発* Group coupon 妖杭発 Customized coupon 單旨発 Advanced format: 涛嗔議発 Cash coupon 旗署発* Gift coupon 撰瞳発*
  • 5. How WeChat coupons work? 6 After receiving the coupon, it will be saved in your pocket Coupon page Unique code for offline redemption Click 癖喘壇糾 (shop list) for available/ nearby stores for coupon Coupon recipient can be diverted to join the account Mechanism of standard WeChat coupon
  • 6. 涛嗔議発 (Friends¨ coupon) C to viral the promotions 7 單旨発 (coupon wallet) The coupon your friends shared will be listed here Customized visual on the coupon Show redemption code for offline purchase After redemption, same coupon is pop-up immediately Mechanism of advanced WeChat coupon
  • 7. Customized message in your WeChat coupon 8 Coupons could be shared in HTML5 campaign as incentives Customized visual and content for the coupon production
  • 8. Apply to various industries 9
  • 10. 7 ways to deliver the WeChat coupons to users 11 WeChat Blast Message (Blast out directly/ Through message) Insert in menu bar/ Auto reply Nearby Offline scan
  • 11. 7 ways to deliver the WeChat coupons to users 12 Through HTML5
  • 12. 7 ways to deliver the WeChat coupons to users 13 Through Apps
  • 13. 7 ways to deliver the WeChat coupons to users 14 畠魁択諾2000受 500崕霹 芭臭掴 畠汽8孵孵 諏発 Hot wind 択祥僕 蝕定撰麗匯周 1670 C 4620 C 7110 冴児兆繁杭麗嶄伉 畠魁択諾2000圷軸辛受 窒500圷 萩壓原錘扮竃幣緩單旨発 Offline set iBeacon Shake WeChat Click to WeChat coupons page Coupon page detail
  • 14. How WeChat coupon to be viral on social ? Standard WeChat coupon (噸宥單旨発 can be sent to friends as a gift. ? Advanced WeChat coupon(涛嗔議発) can be found in ＾Nearby￣ as a social story. It can be immediately received once user clicks, and keeps on viral on users¨ social network 15
  • 15. It can be promoted through WeChat ads ? With the promotion ads, WeChat coupons can drive business to e-commerce and also increase the followers of WeChat OA. 16 WeChat banner ads WeChat coupon page Get the coupons Follow WeChat OA page
  • 16. What¨s the key value? 17
  • 17. Values of WeChat coupons 18 Drive O2O Divert traffic to e-commerce ROI analysis
  • 18. Induce online users to offline visitation 19 Show redemption code Confirm redemptionOffline redemption
  • 19. Divert traffic to e-commerce 20 WeChat coupon redemption code For online purchase
  • 20. Know your ROI via stores integration ? Binding your offline stores with WeChat OA in order to know the amount of redemption of each store. ? It offers data support for better analysis your consumers preferences for further promotions 21 WeChat back end for address integration
  • 21. Any requirement for marketers? 22
  • 22. Requirements 1. Setup: ? Must be a verified public account (service accounts and subscription accounts are both fine) 2. Redemption: 23 Offline POS machine redeem Online/ WeChat redeem
  • 23. Redeem by WeChat function:触発斌薩廁返 (Scan QR code) 24 Scan QR code Get notification Confirm redemption Complete Each offline store has to assign personal WeChat ID (宰埀) of the brand¨s WeChat OA for redemption
  • 24. Redeem by WeChat function:触発斌薩廁返 (Type code) 25 Type redeem code Search for coupon detail Confirm redemption Complete Each offline store has to assign personal WeChat ID (宰埀) of the brand¨s WeChat OA for redemption
  • 25. WeChat Payment redemption 酔堀択汽 26 Click 酔堀択汽 Search available stores Confirm purchase Complete ? Each offline store has to assign personal WeChat ID (宰埀) of the brand¨s WeChat OA for redemption. ? WeChat OA payment function should be activated for redemption
  • 26. Summary ? j 27 噸宥單旨発 Standard coupon 涛嗔議発 (Friend¨s coupon) Types 單旨発窃侏 Cash coupon (旗署発) 、Discount coupon (孵諏発)、 Gift coupon (撰瞳発)、Group coupon (妖杭)、General (單旨発) Cash coupon (旗署発) 、Gift coupon (撰瞳発) Available 單旨発癖喘壇糾 Online and offline Only for offline stores Customized setting 單旨発聞喘壇寿 Conditions for coupon usage could be customized, such as time period/ minimum consumption Cannot set any condition Requirement of coupon 單旨発蠻 Copy is required, visual is optional Customized visual and copy are required Redeem code (巾算code) Support both customized redemption code and WeChat backend redemption code Only support WeChat backend redemption code Coupon production (崙発圭塀) Support both WeChat basic production and advanced development (e.g. h5) Cash coupon support both WeChat basic production and advanced development (e.g. h5) Gift coupon only supports advanced development (e.g. h5) Delivery channels (誘慧圭塀) - Online: including WeChat group blast coupon( 蛤窟触発)/ WeChat message (廼秘謹夕猟)/ Nearby (聞喘裏佚＾現除￣孔嬬) - Offline: including but not limited to QR code/ WeChat shake nearby (裏佚辧 巓円)/ WeChat connect wifi to receive coupon(裏佚銭wifi圭塀) - Offline: including but not limited to QR code/ WeChat shake nearby (裏 佚辧巓円)/ WeChat connect wifi to receive coupon(裏佚銭wifi圭塀) Redeem (宰圭塀) Support 4 ways of redemption API redeem(俊笥宰)、WeChat mobile redeem(触発斌薩廁返宰)、Web redeem (利匈宰)、WeChat Payment(酔堀択汽孔嬬) Support 4 ways of redemption API redeem(俊笥宰)、WeChat mobile redeem(触発斌薩廁返宰)、 Web redeem (利匈宰)、WeChat Payment(酔堀択汽孔嬬)