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Crystal CG Shanghai Archirecture Dept.

Brief Introduction to Crystal CG

Set up in 1995, Crystal CG has become Asia’ s largest enterprise
engaged in digital visual display. Presently, it has established more
than 10 branches and o ces both at home and abroad, sta ed by
over 2,200 people. Since 2002, Crystal CG has established sub-
sidiaries and o ces in Hong Kong, Singapore, Dubai, London,
Tokyo, and other international cities, gradually trying dealing with
global businesses.

Crystal CG Shanghai 1

As an internationally leading enterprise providing digital visual We are:
technologies and services, Crystal CG is committed to rendering
e Beijing 2008 Games Graphic Design Service
all-round visual services in line with international practices with Supplier
digitalized 3D technologies as their core. Its technologies cover a e General Contractor of Digital Videos for the
wide variety of elds, including special e ect for lm and televi- Opening Ceremony of Beijing 2008 Olympic Games
sion, 3D animations, multimedia, image database and online 3D
display. Crystal CG renders innovative solutions to visual trans-
mission in terms of grand events, demonstrations, popular science e Designated Multimedia Design Service Provider
of Expo 2010 Shanghai China
education, lm and television production, and urban digitalization
to meet the needs of customers in various realms, industries and
situations. e shared objective for Crystal CG and customers lies
not only in ful lling realistic commercial purposes, but also in pro-
Digital Graphics Service Provider for London 2012
ducing a perfect work of art by integrating technologies with crea- Olympic Games
tive ideas.


In 2008, Crystal CG helped create the historically 1st digital Olympic
Games throughout Beijing 2008 Olympic Games.

During our 8 years of services for the Olympic Games, Crystal CG had provided
108 tailor-made comprehensive digital solutions, and cooperated with 27 depart-
ments under the Organizing Committee of Beijing 2008 Olympic Games. Over 800
sta from our corporation had worked for Beijing 2008 Olympic Games.

ree Values Created for Beijing 2008 Olympic Games:
Visual Display of Creative Ideas;
We succeeded in realizing the three-dimension display of creative concepts for the
Team of Zhang Yimou, thus enhancing the e ects of the Opening and Closing Cer-
emonies to a large extent.

Digital preview of rehearsal;
As a substitute for the traditional way of rehearsing, the digital preview newly devel-
oped by Crystal CG can dramatically enhance the e ects of the rehearsals of opening
and closing ceremony.

Visual communication of programs;
Crystal CG has gathered many experts in arts, design, director, program development
and system integration, who have prepared a 60-minute digital video that was played
throughout the opening ceremony, presenting for the audience a dreamy visual feast
of digital Olympics.


In 2010, Crystal CG will become the rst multimedia design service
provider in the history of World Expo
Splendid rendering of Expo planning
It has created a series of promotion trails for the Expo Bureau and provided custom-
ized visualization programs for itinerant Expo exhibition and pavilion ideas, winning
great fame and response from the society.

Creation of the rst on-line World Expo system in the history
It creates a large-scale “on-line Expo” system through the utilization of a series of top
technologies including dimensional modeling, networking and interactive integra-
tion, presenting a splendid Expo on the internet for the rst time, enabling world
people to experience the Expo without visiting on the site and greatly improving the
international in uence and in ltration of the Expo.

To enhance the e ciency of managing the World Expo in an all-round way
Facing a sea of reports, Crystal CG helps the Expo Bureau improve its e ciency of
internal and external liaison by converting the traditional forms of pictures, diagrams,
text and other information into vivid, intuitive and three-dimensional visual infor-
mation, which has won high praise from the Bureau.

In 2012, Crystal CG will become the world’ s exclusive digital vision
supplier of London Olympics.
Crystal CG’ s project of London Olympics has been in the stage of Pre-planning
and preparation, which will present more splendors……


Core Competition

Production Service
advanced products and technology, professional teams International service and individual appliance
As an organization of more than 10 years’ experience of architectural service and As an organization full of architectural service experience, Crystal will be oriented
video industrial , we have many professional teams and advanced technology and by the clients’ need, providing international standard service combining with the
products, whether short-term project or very big project, we can ensure our crea- background of the project and any special desire, at the meantime, improve the
tivity and the producing level as we always did. service procedure and the e ective management service for the project.

Creative
Every year, Crystal’ s creative team will nish thousands of architectural projects,
these architectures maybe have witnessed the history or direct to the future, we
crystal team has a good control of the relationship of the multimedia technology
and the architectural visualization, at the same time we focus our attention on the
architectural culture and national personalities, in order to reach the goal combin-
ing the science with the art to fully show the client’ s design.


Pro le of Crystal CG (Shanghai)

Set up in 1999, Crystal CG (Shanghai) is one of Crystal CG’ s
branches with a relatively early founding time, large scale and
broad business scope. Situated in the multimedia industry park in
Shanghai’ s Changning District, the company has a talent pool of
over 400 people from various elds and has been committed to
rendering a series of visualization products in the eld of visualiza-
tion designing, commercial demonstration, exposition, lm and
video and cartoon as well as virtual simulation based on new
media’ s marketing, promotion and communication for corpora-
tions, government departments and other users. It has successively
won several national and municipal honorary titles.


Crystal CG (Shanghai)’ s architectural visualization business
enjoys among its domestic peers the largest foreign customer base
in Shanghai, including some of the world’ s most renowned
design companies and rms. rough cooperation with these cus-
tomers over the years, the company has accumulated immense in-
valuable experience in international projects. As the leader of ar-
chitectural visualization in Mainland China, Crystal CG will
present more and more splendid works with more advanced skills
and technologies in the future.


Business Process of Architecture Dept.

Research and Development for Visualizaiton technology

Perspective model & Rendering

Sales & Marketing Dept. Project Dept. Production Centre 3D Animation & Multimedia Finished Products

Creative planning

Superior quality project team

Commercial Demo Dept. Exhibition Dept. Virtual Simulation Technology Dept.

Architectural Department of Shanghai Crystal CG is in possession of su cient and self-contained project operation resources which enables to form the mature and exible operating mecha-
nism. Further more, the full supports in terms of techenology from other relevant departments is always a guarantee for the perfect completion of any important projects.


Crystal CG (Shanghai)’ s List of Customers
in Architectural Business
Gensler JWDA John Buck International Properties LLC Young+wright Architects Inc
KPF SOM Leman Architectes Hlw International
Perkins Will Arte Charpentier Architecture-studio Wimberly Allison Tong&goo
HDR GP PGN Indis Architects Partners Ltd
AECOM Atkins Fitzgerald Associates Architects Benoy
RTKL Earthasia Kenzo Tange Associates Mcfca Architects & Interior Designers
Perkins Eastman Frederic Rolland Architect Winnington Project Management Co. Limited Valode Et Pistre Architectes
Nikken Sekkei Ltd China State Construction International Co.,Ltd De Stefano+partners ......
Handel Architects LLP Johnson Pilton Walker RMJM Hiller
gmp Architects Ste an Bradley Architects Steinberg Architects
Sandvik (Sweden) Carrier Johnson CHCS


Chicago 2016 Olympic project
3D animation 4 minutes and 11 seconds
2007-2-13 to 2007-3-3

Evaluation: SOM gained the American Institute of Archi-
tects (AIA) Chicago chapter granted by the Chicago
Urban Planning and Design 2016, the Olympic Games
prestigious awards, SOM promulgation of this award to all
those who assisted architectural design rm involved in
bidding and performance of graphics inc. Source of infor-
mation at Sean (Asscoate Director) SOM Chicago O ce. Chicago 2016 Olympic project team


Shanghai Centre Project
Designed by Gensler

e Architectural Department of Crystal Digital Tec-
chonology Co.Ltd(Shanghai) was entrusted by several
renowned architectural design institution to work on the
“Shanghai Centre” project for visualizaition during bidding
phase in 2006.(Finally , “Gensler” (Shanghai) won the
bidding)


Shanghai Centre Project

After deeply discussing with clients about the overall
design and planning of main building and surrounding en-
vironment, we accordingly o ered some custom-made
visualization service that consisted of perspectives,3D ani-
mations and some detail adjustment works.


Burj Dubai Tower
Client:Emaar Properties

e project started at 2003,we’ ve made many perspectives
amongst which included main tower,overall layout and
some other ones both for interior and exterior.


Burj Dubai Tower

e perspectives which are capable of representing the
diverse atmosphere between the magni cent outdoor scale
and indoor Shopping Mall is the very requirement our
client asked for. Aiming to meet our client’ s speci c
requirements, we accordingly o ered some custom-made
visualization schemes.


CCTV Project


Vista Center
Client: Hillier


Mecca
Designed by Nikken Sekki

is is a reconstruction project on a mosque, duration of 4
weeks. e clients had two requests: to have millions of
Muslims at the pilgrimage, and to present the sobriety of
Religion and Culture through pen-and-ink drawing style.


Mecca

It was a challenge to input huge number of people with
individual motions within limited time. Our Project Man-
ager and Model experts experimented repeatedly to realize
the splendid vigour.

rough numerous discussions between Project Manager
and our client, we kept trying out new methods, and nally
achieved amazing Pen-and-Ink e ect for nal animation.


TACC project in Kazakhstan
Designed by B+H Canada

is is a planning project of a virgin forest area with some
historical buildings near the city center of Kazakhstan. e
building complex includes o ces, commercials, exhibitions,
entertainments and residences.

e whole animation production took us 4 weeks from
communication and idea proposal.


TACC project in Kazakhstan

e B+H architects on this project desired to best bring
out the humanistic and cultural spirit with ne appearance
of people. We spent a lot time communicating with the
architects, the owner and the lming company helped with
creating real footage on head leader of animation, story and
scene content, selection of actor/actress and production of
music, etc to nalize the animation script.


Pursuing the perfect excellence and
seeking endless advancement toward
future.

We provide many renowned architectural design company
with a mass of ne quality architectural visualization prod-
ucts every year, especially those integrated services with
originality and planning. In addition to those regular per-
spectives and 3D animations, we combine the applicaiton
of 3D media technologies and various illustration e ects so
that we succeed in giving a boost for the exibility of rep-
resentation of our products. In this case, people get to see
all those superb and photorealistic architectural art works.


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Crystal cg shanghai

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