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The Experience Imperative
       turning events into experiences


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Background




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Im a nerdand proud

                                                     ≒Interactive = yes
                                                     ≒Boring = no
                                                     ≒Tweet questions
                                                     ≒Tweet/Instagram pics
                                                     ≒Make new friends
                                                     ≒Record some vids



          Use Password D4X3R in the app
    (or Look up EventMix in the app/play store)
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Housekeeping




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Who are you?




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Old Skool Events




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New School Events




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The Digital Event




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The State


                        21% 5.6%




                                   35%
                       80% vs
                       150 3.3%
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The Reasons Excuses

1. It might not work when I need it to

2. The client wont need me

3. Its too hard- where do I start?




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The Experience Imperative
   Atmosphere

   Cohesivity

   E xperience

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PLANM
     Purpose

     L isten

   Activate

   M easure
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@StoryMix
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Instagram




            Infographic	
 sourced	
 from	
 digitalbuzzblog.com	
 

@Instagram
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MoxShots




@MoxShots
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MoxShots




@MoxShots
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@magicmomentsinc
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@magicmomentsinc
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The New Social
Not just about Twitter & Facebook
http://theeventnerd.com/cses


            @BonfyreApp



           @SocialTables




          @PeopleHuntMe




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@FISHTechnology
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≒Collect	
 Content	
 -足	
 Guests	
 use	
 RFID	
 tools	
 (such	
 as	
 
                          RFID	
 enabled	
 wristbands	
 or	
 badges)	
 to	
 acAvely	
 
                          request	
 content	
 which	
 is	
 delivered	
 to	
 them	
 via	
 
                          email,	
 SMS,	
 or	
 Facebook	
 Ameline.	
 
                       ≒Personalized	
 Engagements	
 -足	
 Consumers	
 receive	
 
                          content	
 that	
 is	
 based	
 on	
 their	
 interests,	
 age,	
 
                          primary	
 language,	
 etc.	
 
                       ≒Access	
 -足	
 Guests	
 receive	
 special	
 event	
 access	
 as	
 part	
 
                          of	
 a	
 clearly	
 de鍖ned	
 value	
 exchange.	
 	
 
                       ≒Share	
 Experiences	
 -足	
 Guests	
 can	
 automaAcally	
 share	
 
                          their	
 experiences	
 with	
 their	
 friends	
 through	
 social	
 
                          media	
 by	
 simply	
 tapping	
 their	
 RFID	
 wristbands.	
 



@FishTechnology
@AccessPasses
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@FishTechnology
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@FishTechnology
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Nerd
        isms




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Nerd
        isms




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Nerd
        isms

                                   The Badass Creed
                       1. A Badass doesnt talk about being a
                           badass. Period.
                       2. A badass doesnt try to be a badass or look
                           tough. They simply are.
                       3. A badass is true to themselves.
                       4. A badass does not give up. Badasses
                           always push to be better.
                       5. A badass is not a jerk. 
                       6. A badass knows their limits. You aint
                           Superman!
                       7. A badass doesnt make enemies or go
                           looking for 鍖ghts they cant win.




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CSES Presentation

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CSES Presentation