This document appears to be a presentation about turning events into experiences. It discusses old and new approaches to events, using digital tools and social media to enhance engagement. Specific technologies and companies are mentioned that can help collect content, personalize engagement, and help guests share experiences. The importance of atmosphere, cohesivity and experience in creating an "Experience Imperative" is also touched on. Housekeeping notes, a background on the presenter, and hashtags are included.
4. Im a nerdand proud
≒Interactive = yes
≒Boring = no
≒Tweet questions
≒Tweet/Instagram pics
≒Make new friends
≒Record some vids
Use Password D4X3R in the app
(or Look up EventMix in the app/play store)
#CSES2013
#eiapproved
@TheEventNerd
FB..com/theeventnerd
10. The State
21% 5.6%
35%
80% vs
150 3.3%
#CSES2013
#eiapproved
@TheEventNerd
FB..com/theeventnerd
11. The Reasons Excuses
1. It might not work when I need it to
2. The client wont need me
3. Its too hard- where do I start?
#CSES2013
#eiapproved
@TheEventNerd
FB..com/theeventnerd
12. The Experience Imperative
Atmosphere
Cohesivity
E xperience
#CSES2013
#eiapproved
@TheEventNerd
FB..com/theeventnerd
13. PLANM
Purpose
L isten
Activate
M easure
#CSES2013
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@TheEventNerd
FB..com/theeventnerd
23. The New Social
Not just about Twitter & Facebook
http://theeventnerd.com/cses
@BonfyreApp
@SocialTables
@PeopleHuntMe
#CSES2013
#eiapproved
@TheEventNerd
FB..com/theeventnerd
25. ≒Collect
Content
-足
Guests
use
RFID
tools
(such
as
RFID
enabled
wristbands
or
badges)
to
acAvely
request
content
which
is
delivered
to
them
via
email,
SMS,
or
Facebook
Ameline.
≒Personalized
Engagements
-足
Consumers
receive
content
that
is
based
on
their
interests,
age,
primary
language,
etc.
≒Access
-足
Guests
receive
special
event
access
as
part
of
a
clearly
de鍖ned
value
exchange.
≒Share
Experiences
-足
Guests
can
automaAcally
share
their
experiences
with
their
friends
through
social
media
by
simply
tapping
their
RFID
wristbands.
@FishTechnology
@AccessPasses
#CSES2013
#eiapproved
@TheEventNerd
FB..com/theeventnerd
30. Nerd
isms
The Badass Creed
1. A Badass doesnt talk about being a
badass. Period.
2. A badass doesnt try to be a badass or look
tough. They simply are.
3. A badass is true to themselves.
4. A badass does not give up. Badasses
always push to be better.
5. A badass is not a jerk.
6. A badass knows their limits. You aint
Superman!
7. A badass doesnt make enemies or go
looking for 鍖ghts they cant win.
#CSES2013
#eiapproved
@TheEventNerd
FB..com/theeventnerd