際際滷

際際滷Share a Scribd company logo

CS_Hayzlett

Sue Jenks
Sue Jenks

Jeffrey Hayzlett is a leading business expert who used Facebook ads to grow his personal brand and increase sales of his book. His team created an interactive Facebook page with videos and information about his book to engage fans. They targeted Facebook ads at audiences interested in business and marketing to boost attendance at his events and drive traffic to his page and website. As a result, 74.9% of traffic to Hayzlett's website came from Facebook, his Facebook fans grew 175% in 3 months, and he can now reach over 7 million connections of his 14,000+ fans.

1 of 1
Facebook: Building Essential Connections The leading business expert uses Facebook Ads to build his community, drive more attendees to his keynote appearances and increase the sales of his book, Running the Gauntlet. Goals Jeffrey Hayzletts team wanted to use the global reach of Facebook to raise awareness of his global marketing skills to: Grow the community around his personal brand Increase Jeffreys fan base on Facebook to build the audience for upcoming appearances Drive sales of Jeffreys new book, Running the Gauntlet, by creating buzz in his Facebook community Approach To raise awareness of his Facebook presence, Jeffrey made his Page interactive by creating additional tabs featuring videos, his new book, a detailed biography, and other features. A welcome tab featuring a video of Jeffrey introduced people to his Page A second tab included several videos offering advice and insights on marketing and entrepreneurial objectives Jeffrey posted about the new book and gave users the chance to participate in a webinar discussion The page launched virtual events and contests that supported the books release To raise awareness of Jeffrey and his events, the company used Facebook Ads to drive more people to both his Page and external website: To boost attendance to a Hayzlett-related event, ads asked people to register for a two-day conference To attract people who would be interested in marketing strategies, the company targeted words such as business marketing, social media marketing, mobile marketing and business person The Hayzlett group included questions in its ad copy to encourage people to like their Page, such as You want change? Change the questions youre asking! Results 74.9% of traf鍖c to the Hayzlett website came from Facebook 175%increaseinnumberoffanswhohavejoinedtheJeffreyHayzlett PageinjustthreemonthsfromDecember2011toFebruary2012 14,000+ fans means that Jeffrey Hayzlett can now reach over 7.1 million friends of fans One of the most exciting things for us was to drive our fan growth and spread the word about Jeffreys book. We were delighted about what we were able to accomplish through Facebook ads and the Page community. The fact that we could target so precisely taught us a lot about the people were try- ing to reach from a marketing perspective. Facebook allows Jeffreys community to travel with him around the world and interact with him on the journey. The pictures, videos and sentiments shared there are unique, and we highly value the interaction. 56% of marketing executives choose Facebook as their preferred platform and we know why! The people who connect on his page are passionate - and we do our best to meet them there with radical transparency. Sue Jenks, Director of Social Media, The Hayzlett Group Jeffrey Hayzlett Page Ads Jeffrey Hayzlett is a global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he has put his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and af鍖nity for social media. He is a well-traveled public speaker, the author of the bestselling books, The Mirror Test and Running the Gauntlet, celebrity editor to one of the largest-circulation business publications and one of the most compelling 鍖gures in global business. facebook.com/Jeffrey.Hayzlett Case Study | Brand Awareness AdsAds PagesPages

More Related Content

CS_Hayzlett

  • 1. Facebook: Building Essential Connections The leading business expert uses Facebook Ads to build his community, drive more attendees to his keynote appearances and increase the sales of his book, Running the Gauntlet. Goals Jeffrey Hayzletts team wanted to use the global reach of Facebook to raise awareness of his global marketing skills to: Grow the community around his personal brand Increase Jeffreys fan base on Facebook to build the audience for upcoming appearances Drive sales of Jeffreys new book, Running the Gauntlet, by creating buzz in his Facebook community Approach To raise awareness of his Facebook presence, Jeffrey made his Page interactive by creating additional tabs featuring videos, his new book, a detailed biography, and other features. A welcome tab featuring a video of Jeffrey introduced people to his Page A second tab included several videos offering advice and insights on marketing and entrepreneurial objectives Jeffrey posted about the new book and gave users the chance to participate in a webinar discussion The page launched virtual events and contests that supported the books release To raise awareness of Jeffrey and his events, the company used Facebook Ads to drive more people to both his Page and external website: To boost attendance to a Hayzlett-related event, ads asked people to register for a two-day conference To attract people who would be interested in marketing strategies, the company targeted words such as business marketing, social media marketing, mobile marketing and business person The Hayzlett group included questions in its ad copy to encourage people to like their Page, such as You want change? Change the questions youre asking! Results 74.9% of traf鍖c to the Hayzlett website came from Facebook 175%increaseinnumberoffanswhohavejoinedtheJeffreyHayzlett PageinjustthreemonthsfromDecember2011toFebruary2012 14,000+ fans means that Jeffrey Hayzlett can now reach over 7.1 million friends of fans One of the most exciting things for us was to drive our fan growth and spread the word about Jeffreys book. We were delighted about what we were able to accomplish through Facebook ads and the Page community. The fact that we could target so precisely taught us a lot about the people were try- ing to reach from a marketing perspective. Facebook allows Jeffreys community to travel with him around the world and interact with him on the journey. The pictures, videos and sentiments shared there are unique, and we highly value the interaction. 56% of marketing executives choose Facebook as their preferred platform and we know why! The people who connect on his page are passionate - and we do our best to meet them there with radical transparency. Sue Jenks, Director of Social Media, The Hayzlett Group Jeffrey Hayzlett Page Ads Jeffrey Hayzlett is a global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he has put his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and af鍖nity for social media. He is a well-traveled public speaker, the author of the bestselling books, The Mirror Test and Running the Gauntlet, celebrity editor to one of the largest-circulation business publications and one of the most compelling 鍖gures in global business. facebook.com/Jeffrey.Hayzlett Case Study | Brand Awareness AdsAds PagesPages