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CSO Chief Strategy Officer Summit Hong Kong 2015 Panel 際際滷s

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Amy Shuen
Amy Shuen

This document discusses the emerging role of the chief strategy officer (CSO) in Asia and identifies four common CSO archetypes: internal consultant, specialist, coach, and change agent. It also shows data on the key strategy responsibilities of CSOs, with the majority focused on strategy execution and resource allocation. Additional data and studies highlight that many companies have strategy transformation programs in place, with financial services and life sciences industries having the highest rates of these programs.

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The Emerging Role of the CSO in Asia Four Strategy Leader Archetypes Growth vs Cost- Cutting Strategy, Innovation and Timing Kris Cudmore, Head of Strategy, Telstra Global Max Parry, Head of Strategy, BT Global Services Amy Shuen, Professor & Strategy Advisor
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From Strategy Formulation to Strategy Implementation Independent Closely linked to Business Units Four Strategy Leader Archetypes Matrix based on Role of the CSO MIT Sloan Management Review Fall 2012 3 Internal Consultant Specialist Coach Change Agent Head Strategy Role
59 57 77 68 82 82 84 0 10 20 30 40 50 60 70 80 90 Strategy Execution Resource Allocation Strategy Development Key Strategy Responsibilities by % of CSO Respondents N=48 Series 3 Series 2 Series 1 Identification of Growth Opportunities Strategy Process Strategy Content Mergers & Acquisitions Portfolio Management Cross-functional Initiatives Innovation Data from Exhibit 1, BCG Perspectives, Dec 2013 4
0 10 20 30 40 50 60 70 80 90 Financial Services Life Sciences Industrial Services Retail All 84 82 67 65 50 0 70 % Industry Respondents with Strategy Transformation Programs Data from The European Business Review CSO study conducted by U of St. Gallen and Roland Berger Consultants May-June 2013 5

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CSO Chief Strategy Officer Summit Hong Kong 2015 Panel 際際滷s

  • 1. The Emerging Role of the CSO in Asia Four Strategy Leader Archetypes Growth vs Cost- Cutting Strategy, Innovation and Timing Kris Cudmore, Head of Strategy, Telstra Global Max Parry, Head of Strategy, BT Global Services Amy Shuen, Professor & Strategy Advisor
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  • 3. From Strategy Formulation to Strategy Implementation Independent Closely linked to Business Units Four Strategy Leader Archetypes Matrix based on Role of the CSO MIT Sloan Management Review Fall 2012 3 Internal Consultant Specialist Coach Change Agent Head Strategy Role
  • 4. 59 57 77 68 82 82 84 0 10 20 30 40 50 60 70 80 90 Strategy Execution Resource Allocation Strategy Development Key Strategy Responsibilities by % of CSO Respondents N=48 Series 3 Series 2 Series 1 Identification of Growth Opportunities Strategy Process Strategy Content Mergers & Acquisitions Portfolio Management Cross-functional Initiatives Innovation Data from Exhibit 1, BCG Perspectives, Dec 2013 4
  • 5. 0 10 20 30 40 50 60 70 80 90 Financial Services Life Sciences Industrial Services Retail All 84 82 67 65 50 0 70 % Industry Respondents with Strategy Transformation Programs Data from The European Business Review CSO study conducted by U of St. Gallen and Roland Berger Consultants May-June 2013 5