2010 World Cup Review
The document summarizes the efforts of the Cape Town Partnership to achieve their five-point mandate in hosting the 2010 FIFA World Cup in Cape Town, South Africa. This included enhancing citizen and business participation through various forums and events. It also contributed to a unique Cape Town experience for visitors through hosting events during the FIFA Final Draw Week. Further, it helped ensure a well-organized, safe event through initiatives like information kiosks and ambassadors. The goals of enhancing business and leaving a lasting legacy were also addressed through various marketing, infrastructure, and arts programs. The hosting of the World Cup provided many social, economic, and cultural benefits to the city in the long run.
2010 World Cup Review
- 1. The 2010 FIFA World Cup presented by Carola Koblitz : 2010 Project Co-ordinator Cape Town Partnership in the Cape Town Central City
- 2. What we achieved as a City
- 3. FIFA has left the building
- 5. Our five-point mandate Enhance citizen and business participation; Contribute towards a unique and authentic Cape Town experience for visitors; Contribute to a well-organised, efficient, safe and successful event; Enhance business branding and marketing of Cape Town; Leave a lasting economic, social and cultural legacy.
- 6. The challenges towards Citizen Activation No clarity from City on the use of public space during the World Cup. Reluctance from stakeholders to form alliances and a sense of hedging bets.
- 7. The answer RE-active rather than PRO-active
- 8. Enhance citizen and business participation 2010 Central City Partners Forums & Mini-forums; 2009 FIFA Confeds Cup viewing evenings; Mapped the fan activation zones; The Dreamfields Project; Cape Media Services; CCID Social Development viewing evenings.
- 9. Contribute towards a unique & authentic Cape Town experience for visitors FIFA Final Draw Week, 29 November 4 December; Host City Cape Town Fan Walk.
- 10. Contribute to a well-organised, efficient, safe and successful event Host City Information Kiosks; The Central City Ambassadors Programme and CCID kiosks; Host City Beautification; Transport projects.
- 11. Enhance business branding and marketing of Cape Town Tried to find Cape Towns Blue Goal; Adopted other campaigns instead; Work on Brand Central City continues.
- 12. Leave a lasting economic, social and cultural legacy IE: Where the World Cup ends, legacy begins... IRT, collaborative relationships, upgrade to public spaces, Cape Town Stadium, Green Point Urban Park, Fan Walk route, new business opportunities, 600 emerging artists, visual art in public space, job creation, ambassadorial programmes, information gathering, communication strategies, knowledge of mega-events, international profile, returning Capetonians to the Central City,