1) Cuba has struggled with political instability and economic challenges since the 1950s revolution but has developed a large tourism industry that is now its primary source of revenue. 2) Tourism in Cuba grew dramatically in the 1990s when the government opened borders and partnered with international hotel chains to develop tourism infrastructure. 3) While tourism has provided significant economic benefits, Cuba must ensure tourism develops sustainably and does not negatively impact the environment or Cuban culture to preserve what draws visitors.