Cubeyou Social Analytics Presentation 06182013
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- The document discusses People Analytics and how understanding customers' personalities, interests, and attributes can help businesses better engage audiences. - It describes Cubeyou, a solution that identifies users across platforms, collects data on their likes and interests, and uses algorithms to create psychographic profiles with personal details. - Businesses can then use the profiles to precisely target marketing, increase sales success, improve customer service, and focus product development.
Cubeyou Social Analytics Presentation 06182013
- 1. People Analy+cs You Are What YOU Like
- 2. WE BELIEVE ≒YOU ARE WHAT YOU LIKE. ≒YOUR CUSTOMERS ARE YOUR MOST IMPORTANT ASSET. ≒THE MORE YOU KNOW YOUR CUSTOMERS, THE MORE VALUABLE YOU ARE.
- 3. THE PROBLEM YOU DO NOT KNOW ENOUGH ABOUT YOUR USERS! ALL I KNOW ABOUT MOST OF MY CUSTOMERS IS JUST THEIR EMAIL
- 4. We can predict your customers: personality type, age, income, poli6cal orienta6on, cultural background, intelligence, adop6on circle, emo6onal status and much more... WE USE BIG DATA TO CALCULATE NEW CUSTOMER INFO OUR SOLUTION
- 5. emails Cubeyou idenG鍖es users across di鍖erent sources and collects info related to users likes/interests (FB likes, Google+ Follows, Linkedin skills, etc.) Likes algorithm powered by Cambridge university Complete and acLonable Psychographic pro鍖le Patent pending algorithm developed over 4 years by Cambridge PhDs and Cubeyou data scienGsts, crunches data and creates InferenGal info. System delivers a complete and acGonable customer psychographic pro鍖le calculaGng personality, values, a[tudes, interests, lifestyles HOW DOES IT WORK?
- 6. CREATING NEW CUSTOMER INSIGHTS TO BETTER ENGAGE YOUR AUDIENCE.
- 7. HOW DOES IT WORK? (STEP 1) 3 WAYS TO CREATE CUSTOMER PROFILES
- 8. HOW DOES IT WORK? (STEP 2) WE CRUNCH PEOPLES LIKES AND CALCULATE NEW, EXPANDED USER PROFILES
- 9. HOW DOES IT WORK? (STEP 3) WE AGGREGATE EXPANDED USER PROFILES FOR YOU
- 10. HOW DOES IT WORK? (STEP 4) YOU SEGMENT USERS TO MEET YOUR NEEDS
- 11. HOW CUBEYOU HELPS BUILD YOUR BUSINESS: ≒MARKETING -足 Precisely target markeGng e鍖orts by beaer understanding your customer preferences. ≒SALES -足 increase close success rates by pre-足qualifying sales leads based on personal pro鍖les. ≒CUSTOMER SERVICE -足 Solve customer crisis by beaer understanding the single user personality. ≒R&D Focus research & development based on your users interests, a[tudes and lifestyle.
- 12. MARKETING: SCENARIO: NEW/HIGHLY PRICED PRODUCT LAUNCH 1. SEGMENT WHO YOU WANT TO TARGET: ≒High Income; Early Adopters 2. UNDERSTAND WHO THEY ARE AND FIND PATTERNS ≒Age: Average customer is 25-足35 ( Not 35-足45 as we thought) ≒Income: Mid level spends more, (NOT high income as we thought) 3. UNDERSTAND HOW TO CONNECT WITH THEM ≒Conserva6ve: Interested more in hard facts, No emo6onal selling ≒Outgoing: Use informal language, short and clear sentences 4. UNDERSTAND HOW TO GAIN THEIR INTEREST ≒Environmentally aware: underline green aXributes and recycling ≒Tech geek: highlight tech details bit&bytes 5. UNDERSTAND WHERE TO FIND THEM ≒Web: (Apple, Amazon) Product available on Apple Store and Amazon.com ≒Print: (Mens Health, Wired, Makers) Adver6sing on Men's Health and Wired RESULTS: Ad E鍖ecGveness up 35% -足 ROI up 120%
- 13. EASILY INTEGRATE WITH WHAT YOU ALREADY USE: (APIS/CSV)
- 14. WHO THINKS WERE COOL:
- 15. Lets see how we can help you Contact Mark Friedler San Francisco tel. 415.683.6601 mfriedler@cubeyou.com www.cubeyou.com