This document discusses differences in cognition and logic between Eastern and Western cultures. It provides examples showing that Eastern cultures, such as Chinese culture, place more emphasis on experience and context compared to Western cultures that place more emphasis on logic and abstraction. Studies discussed found that Eastern participants were more likely than Western participants to consider contextual factors and relationships between concepts, rather than relying strictly on logical reasoning. The document analyzes how these differences influence judgments, decision making, attention, memory, and narrative storytelling between Eastern and Western cultures.
2. Logic East and West
the most striking difference between the traditions at the two ends
of the civilized word is in the destiny of logic. For the West, logic has
been central and the thread of transmission has never snapped
Philosopher Angus Graham
...it is precisely because the Chinese mind is so rational that it refuses
to become rationalistic and to separate form from content.
Philosopher Hsu-Shien Liu
"The aim of the Chinese classical education has always been the
cultivation of the reasonable man as the model of culture. An educated
man should, above all, be a reasonable being, who is always
characterized by his common sense, his love of moderation and
restraint, and his hatred of abstract theories and logical extremes.
Historian Lin Yutang
To argue with logical consistency ... may not only be resented but
also be regarded as immature.
Anthropologist Nobihuro Nagashima
3. Cognitive Differences: Logic vs.
Experience
Norenzayan, et al.: Typicality vs. logic
All birds have ulnar arteries
Do sparrows have ulnar arteries?
Do penguins have ulnar arteries?
4. Convincingness Judgments as a Function
9
of Typicality
8.5 Typical
Atypica
8
l
Convincingness
7.5
7
6.5
6
5.5
5
European Asian Korean
American American
5. Cognitive Differences: Logic
vs. Experience
Norenzayan, et al.: Plausibility vs. logic
All animals with fur hibernate
Rabbits do not hibernate
Rabbits are not animals with fur
6. Valid Arguments
100
Percent Valid Responses
95 Believable
90
Unbelievable
85
80
75
70
65
60
55
European Korean
American
7. The Socratic Effect East and West
Socratic effect: asking people their beliefs about the
probability of logically related propositions results in
their coming into alignment when retested
Norenzayan & Kim (2002) Korean and American Ss
The price of dining out will increase
If stricter health codes for restaurants will increase
the cost of hiring new staff, the price of dining out will
increase
Stricter health codes for restaurants will increase
the cost of hiring new staff
Koreans showed less Socratic effect than Americans
Only found for negative conclusions
8. PRINCIPLES OF FORMAL
LOGIC
1. Identity: A = A
2. Noncontradiction: A not A
3. Excluded middle: A or not A
9. Eastern Dialectism
1. Principle of change:
Reality is a process of change
What is currently true will shortly be false
2. Principle of contradiction:
Contradiction is the dynamic underlying
change
Because change is constant, contradiction is
constant
3. Principle of relationships (or holism):
The whole is more than the sum of its parts
Parts are meaningful only in relation to the
whole
The Tao
11. Proverb Types
Dialectical Proverbs:
"Beware of your friends not your enemies,
"Too humble is half proud
Non-dialectical Proverbs:
"One against all is certain to fall
"For example is no proof"
12. American and Chinese Preferences for Dialectical and non-
Dialectical Yiddish Proverbs
American
5 C hinese
4
Rating Scale
3
2
1
N on-dialectical Dialectical
Type of P roverbs
13. Conflicts to Resolve
Mother-daughter conflict:
Mary, Phoebe, and Julie all have daughters.
Each mother has held a set of values which has
guided her efforts to raise her daughter. Now the
daughters have grown up, and each of them is
rejecting many of her mother's values. How did it
happen and what should they do?
School-fun conflict:
Kent, James, and Matt are college juniors.
They are feeling very frustrated about their three
years of routine tests, paper assignments, and
grades. They complain that going through this
process has taken its toll, undermining the fun of
learning. How did it happen and what should they
do?
14. Percent of Participants Preferring Dialectical Resolution
80
American
Chinese
60
Percent (%)
40
20
0
M other-Daughter School-Fun
TYPE OF CONFLICTS
15. Why Was Aristotle Wrong about Gravity?
Argument 1
Aristotle believed that the heavier a body is, the faster it falls to the
ground. However, such an assumption might be false. Suppose that we have
two bodies, a heavy one called H and a light one called L. Under Aristotle's
assumption H will fall faster than L. Now suppose that H and L are joined
together, with H on top of L. Now what happens? Well, L + H is heavier than
H so by the initial assumption it should fall faster than H alone. But in the
joined body L + H , L and H will each tend to fall just as fast as before they
were joined, so L will act as a brake on H and L + H will fall slower than H
alone. Hence it follows from the initial assumption that L + H will fall both
faster and slower than H alone. Since this is absurd the initial assumption must
be false.
Argument 2
Aristotle believed that the heavier a body is, the faster it falls to the
ground. However, such an assumption might be false because this assumption
is based on a belief that the physical object is free from any influences of other
contextual factors (perfect condition), which is impossible in reality.
Suppose that we have two bodies, a heavy one called H and a light one called
L. If we put two of them in two different conditions, such as H in windy
weather (W) and L in quiet weather (Q), now what happens? Well, the
weights of the body, H or L, would not make them fall fast or slow. Instead,
the weather conditions, W or Q, would make a difference. Since these kinds of
contextual influences always exist, we conclude that the initial assumption
must be false.
16. Figure 4. Percent of American and Chinese Participants
Preferring Dialectical Arguments
American
80 Chinese
60
Percentage (%)
40
20
0
Persuasiveness Liking Persuasiveness Liking
Argument for Argument against
Existence of God Aristotelian Physics
17. Contradictory Statements
Statement 1A:
A social psychologist studied young adults and asserted that those
who feel close to their families have more satisfying social
relationships.
Statement 1B:
A developmental psychologist studied adolescent children and
asserted that those children who were less dependent on their parents
and had weaker family ties were generally more mature.
Statement 2A:
A sociologist who surveyed college students from 100
universities claimed that there is a high correlation among college
female students between smoking and being skinny.
Statement 2B:
A biologist who studied nicotine addiction asserted that heavy
doses of nicotine often lead to becoming overweight.
18. American Participants Ratings of Plausibility in Both
"A or B Conditions" and "A and B Condition"
M ore plausible
Less plausible
7
Average Ratings of plausibility
6
5
4
3
A or B A and B
Condition
19. Chinese Participants Ratings of Plausibility in Both "A or B
Conditions" and "A and B Condition"
M ore plausible
Less plausible
7
Average Ratings of Plausibility
6
5
4
3
A or B A and B
Condition
20. Agreement with Propositions
About personality trait opposites:
How polite are you, how rude are you?
How outgoing are you, how shy are you?
About statements opposite in implication:
The more one knows, the less one believes, or
The more one knows, the more one believes
A persons character is his destiny or
A persons character is not his destiny
21. If Asians are Illogical, Why are They
Better in Math than Americans?
Asians not illogical, theyre just less likely to use
logic if:
Experience contradicts conclusion
Conclusions are undesirable
A resolution to a seeming contradiction is sought
When none of these true, Asians as logical as Am.
Westerners can go overboard with logic
Asians work harder in math -- now
22. Is it Language that Does the Job?
Generic noun phrases more common in Indo-European
languages
In Chinese, no difference between
squirrels eat nuts
this squirrel is eating the nut
Only context can tell
Indo-European languages can turn any property into noun
white whiteness
Western middle class parents decontextualize: doggie
23. Language, cont.
Western languages subject-prominent
It is raining
Asian languages topic-prominent
In Japanese: This place, skiing is good
In Japanese (and formerly Chinese): I depends
on relationship:
Colleague, spouse, old college friends, child
Western grammar agentic: he dropped it
Eastern grammar: It fell from him or fell
In English: more tea? In Chinese: Drink
more?
24. Figure 1
5
4
Chinese Language
3 English Language
2
1
0
-1
-2
-3
-4
PRC Chinese PRC and TW HK & S European
in PRC Chinese in USA Chinese in US Americans
25. Attention to Object vs. Field
Abel & Hsu (1949)
Rorschach whole card responses
Ji, Peng & Nisbett (2000)
Rod and Frame Test (field dependence)
Covariation detection
Masuda & Nisbett (2001)
Attention to salient object vs. background
Binding of object and field
Masuda & Nisbett (2005)
Change blindness
30. Covariation Judgments
70
American
Chinese
60
Covariation Judgments
50
40
30
20
Non-control Mode Control Mode
31. Confidence Judgments
American
90 Chinese
Confidence Judgments
80
70
60
50
Non-control Mode Control Mode
32. Seeing the Object and the Field (Masuda & Nisbett, 2001)
Phase 1: Recall Task
Participants
41 American participants at the University of Michigan and
44 Japanese participants at Kyoto University, Japan.
33. Phase 2: Recognition Task
Fish with Original Fish with Fish with Novel
Background No Background Background
34. Previously Seen Objects (Japan)
78
76
74
72
70
68
66
64
62
60
Original No Novel
Background Background Background
35. Previously Seen Objects (USA)
78
76
74
72
70
68
66
64
62
60
Original No Novel
Background Background Background
36. Change Detection
Japanese and American Ss
Shown pairs of animated vignettes
Asked to report differences across pair
Do Japanese see more contextual
(background and relational) changes?
Do Americans see more focal object
changes?
44. Changes Detected in Objects and
Context
4
Number of detected changes
USA JPN
3.5
3
2.5
2
1.5
1
Focal Object Contextual
Information Information
45. Changes Detected in U.S. and Japanese Scenes
US scenes JPN scenes
4.5
Number of detected changes
4
3.5
3
2.5
2
1.5
1
Focal Object Contextual
Information Information
46. Affordances in Japan and U.S.:
Miyamoto and Nisbett
Take pictures in US and Japanese cities
New York and Tokyo
Ann Arbor and Hikone
Two villages
Compare complexity of comparable scenes
e.g. in front of post office, school
61. Americans have longer fixations than Chinese (p = .01).
Compared to Chinese, Americans also have substantially
longer fixations on objects than on backgrounds (p = .02).
62. Esthetic Preferences: Object vs. Context
Masuda, Gonzalez and Nisbett (2005)
Drawings: house, person, river, tree,
horizon
Anticipations: more detail about background
for Japanese; higher horizons for Japanese
Photographs: person in some setting
Anticipation: central figure larger for
Americans
65. Task
1. Studio-Sitting Model
2. Studio-Standing Model
3. Atrium-Sitting Model
4. Atrium-Standing Model
American Data East Asian Data
66. Narrative Accounts of Events
Chua and Nisbett (2005)
Personal stories (e.g., my first day in school
this term)
Stories they read (e.g., bad day in the life of
a single mother)
Videos they watch (no-audio vignettes from
British comedies)
67. Anticipations
Americans would report more information
about the central figure
Americans would report seeing more
intentionality (attempt to control events)
Taiwanese would report more emotion
? Language effects for the bilingual
Taiwanese?
68. Americans made more references to main
character
14
12
10
Am
8
Twn Eng
6
Twn Man
4
2
0
Main Character Other
Character(s)
69. Americans produced more intention
statements
0.3
0.25
0.2
Am
0.15 Twn Eng
Twn Man
0.1
0.05
0
Average Across Tasks
70. Taiwanese made more statements with
emotional content
0.16
0.14
0.12
0.1
Am
0.08 Twn Eng
Twn Man
0.06
0.04
0.02
0
Average Across Tasks
71. Are the Differences Confined to
Asia vs. Europe?
K端hnen, et al. (2000): Field dependence for
Americans, Germans, Russians and
Malaysians
Knight, Varnum & Nisbett (2005):
Eastern Europe vs. Western Europe
Northern Italy vs. Southern Italy
Middle class vs. working class
72. 1
0.9
0.8
Proportion of thematic pairings
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0.636 0.614 0.729 0.856
0
North, high North, low South, high South, low
School, SES
73. Does It Matter?
Medicine Science: In 90s, 44 US
Dissection, surgery Nobels, 1 Japanese
vs. holistic practice International relations
Modularization (spy plane incident)
Law Human rights
(lawyer/engineer ratio) contract or organism?
Conflict resolution Religion
Contracts: sugar & snow
Blend in East
Debate Religious wars rare in East
Marketplace vs. Cycles vs. utopias
Consensus Intellectual history
S. Korea and N. Korea
Rhetoric: structure of Education, Learning
argument and IQ tests
74. Intellectual History East and West
Western dichotomies
Nature vs. nurture
Mind vs. body
Emotion vs. reason
Necessary and sufficient conditions
tradition in the West
Quantum mechanics and Nils Bohr
Object in two different places at once (!)
Evolution
Primatology
75. Intellectual History, cont.: The Continent
vs. the Anglo-American Tradition
Big picture ideas vs. small theories and concerns
Anglo-Am philosophers: ordinary language analysis:
Gettier examples
Continental phil:
Phenomenology
Existentialism
Structuralism
Post-structuralism
Post-modernism
Marxism
Sociology: Comte and Weber
Psychology: Freud, Piaget, Lewin, Heider, historical-
cultural psych vs.
Skinner
76. Intellectual History, cont.:
Linear Utopias of the West
Platos Republic
Puritanism, Quakerism, Shakers
Mormonism
American and French Revolutions
Communism, fascism
Steady, linear progress
Once attained, state is permanent
Reached through human effort
Usually egalitarian
Usually based on a few extreme assumptions
about human nature
77. Education, Learning and IQ Testing
Kim (2002) We talk, therefore we think?
Cattell Culture Fair IQ test (Park et al.,
2005)
Spatial tests of IQ
Liu and Nisbett (2005) State-dependent
learning
Watanabe (1998): Japanese children in
American schools
80. Social Context Change Effects on
Word Recall (Liu & Nisbett, 2005)
9
8
7
6
5 No Change
4 Social Change
3
2
1
0
European-Americans East Asians
81. Manipulating Culture-Specific Cognition
Priming manipulations: Higgins and Bargh
Hong, Chiu, & Kung (1997): culture-primed Hong Kong
Ss
Peng & Knowles (2003): priming Asian vs. American
identities
K端hnen et al. (2001): I vs. we and field dep. for Am.; Cha
& Schwarz (2005) for Koreans
K端hnen & Oyserman (2002): I vs. we and memory for
context in which objects were seen
Masuda & Nisbett (2005): affordances of environment
Miyamoto, Masuda & Nisbett (2005): priming with Asian
vs. American scenes and memory for objects vs. contexts
Predict Leu, Liu, & Nisbett (2005)
82. Changes Detected in U.S. and Japanese Scenes
US scenes JPN scenes
4.5
Number of detected changes
4
3.5
3
2.5
2
1.5
1
Focal Object Contextual
Information Information