Cultivating a Community Around Live Video
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The document discusses cultivating a community around live video, particularly through Twitch, highlighting its statistics, user demographics, and engagement strategies. It provides practical advice for integrating live video into existing workflows, building content plans, and monetization paths. Key insights include the importance of scheduling, using clips across platforms, and understanding performance analytics.
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Ad
Cultivating a Community Around Live Video
- 1. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Cultivating a Community Around Live Video
- 2. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
- 3. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit {
- 4. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
- 5. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit How Twitch Works
- 6. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
- 7. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
- 8. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
- 9. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
- 10. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
- 11. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
- 12. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit
- 13. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Justin.tvFounded Gaming Only 2005 2015 2006 2008 2007 2010 2009 2011 2013 2012 2018 2014 2016 2017 TwitchDivision& PartnerProgram AmazonAcquisition OfficiallyRenamed GoogleInterest { Creative IRL PewDiePie&Affiliates https://en.wikipedia.org/wiki/Timeline_of_Twitch.tv Drake&Ninja
- 14. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Whos Using Twitch? @WashingtonPost @GogCom @ResFernMusic @BingingWBabish @SuchiKuchi @Dele_Official @Ninja @LadyAderissa @GaryVee @DeeJayKnight
- 15. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Twitch Stats https://twitchtracker.com/statistics http://twitchadvertising.tv/audience Over 1M average viewers watching concurrently Over 83,000 years of video watched each month Over 100M unique viewers in 2017 106 minutes watched per person per day 55% of users are aged 18-34 81% are male 80% are positive about sponsorships
- 16. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit A Practical Look at Analytics
- 17. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Bringing an Existing Community to Twitch - Build a content plan - Focus on how to integrate a live aspect into your existing content/style - Dont just jump into playing Fortnite - Slowly introduce live streams - Do them once a week or so, in the gaps of your existing content schedule - Dont underestimate the workload of a streaming schedule - Use clips from Twitch on other platforms - Clips are easy to make and download - Show the most interactive parts - Built in exporting to YouTube
- 18. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Starting a Community from Scratch
- 19. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Integrating Live Video into Your Existing Workflow Prerecorded and live streaming can co- promote Live as a rough edit for later release Live as a springboard from a prerecord Prerecord as a promo for live stream Engage an existing audience better, and find new viewers
- 20. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Tools of the Trade
- 21. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Resources
- 22. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Tricks of the Trade Choose Schedule Share Moderate Analyze
- 23. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Finding Your Unique Selling Proposition Education Interviews and Talk Shows News Business Operations Travel & Tours Charity Fitness
- 24. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Performance Management sullygnome.com
- 25. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Types of Monetization CPC (cost per click) CPVM (cost per viewer minute) CPM (cost per 1k impressions) CPA (cost per action) chat bots panels chat bots panels in-stream display chat bots panels in-stream display $0.0008 $20 $0.03 - $0.20 $ / % Subs / Bits / Donations
- 26. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Paths to Monetization
- 27. James Thompson | @jtgraphic Graeme Crawford | @DJTruthsayer bottlespark.com/ASE18#TwitchAtSummit Questions?
Editor's Notes
- #16: 44 billion minutes watched per month, or over 83 thousand years of video. This is up nearly 50% from 2017.
- #20: BwB - Youtube videos with 1-2M views, promoting occasional live streams with around 15k concurrent viewers LRR - 1 hour live stream used as raw footage for 5 minute polished youtube video.