This document introduces CUltr, an app designed to connect communities and friends through local events. It highlights how CUltr differs from other event platforms like Facebook and MeetUp by focusing specifically on customized, community-driven events. The document outlines that CUltr features events from local groups, businesses, and individuals, and connects various communities defined by region, interest, organization, or friendship. It provides instructions on how to start using CUltr by identifying event owners and influencers to create and share events. The overall goal is to help reduce social isolation by making it easier for people to find meaningful social opportunities in their communities.
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1. E V E N T S C O N N E C T
C O M M U N I T I E S A N D F R I E N D S
息2016 KWAD - Not for Distribution - Strictly Confidential
2. CUltr
Community Driven Events
Find Events Near You
Now
Later
This Weekend
Even Next Week
And Create Your Own:
Public
Or Private
息2016 KWAD - Not for Distribution - Strictly Confidential
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W H AT M A K E S C U LT R
D I F F E R E N T ?
Than Facebook Events
Facebook Events is designed and used primarily to
support private events just for your friends the
public events found on Facebook are typically large
corporate sponsored events
Than eVite
eVite is a great way to invite friends to a one-time party -
but its a horrible way to get together for coffee or see
whats happening in your community
Than Meet Up
Meet Up is a great tool for people that want to belong
to a club or find club-type events - but its
recommendations fail to deliver customized events just
for you
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S O W H AT K I N D S O F
E V E N T S A R E O N C U LT R ?
Community Driven Events
These are events driven by LOCAL groups - they
could be park clean-ups, art festivals, first fridays,
faith-based events, really anything!
Business Driven Events
Like daily specials, featured artists, book signings, or
any other promotion that a community might be
interested in!
Personal Events
Public and open to anyone, or private and just for
your friends personal events might include pick-up
games, BBQs, coffee with friends, or going for a
run!
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A N D W H AT K I N D S O F
C O M M U N I T I E S A R E O N C U LT R ?
Regions
Tourist towns to isolated communities to large
urban centers
Interest Groups
Black Lives Matter to LGBTQ, Gamers to Sports
Enthusiasts, Parent Groups to Singles
Clubs & Organizations
Lions to Elks, any Faith-Based community, biking,
hiking clubs and more
Friends
Host a party, gather for coffee, head out
kayaking, anything you want to do with friends
6. H O W D O I S TA R T ?
1) Identify Community Event Owners
- Event Managers, Organization and Club Leaders, Business
Managers
- Train them on adding Events
- Train them on sharing Events
2) Activate the Community Influencers
- Identify key influencers in a community - people who are
organizing or attending events a lot
- Train them on finding Events
- Train them on sharing Events
3) Spread the Word
- Encourage users to invite friends
- Share Events to Social Media
- Reference CUltr on websites, in blogs on social media, in
flyers
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W H Y A R E W E D O I N G
T H I S ?
Social Media Just Isnt Social
Sharing what youre thinking / doing / feeling /
proud of with friends is not the same as Socializing
People Feel Isolated
Because of Social Media and other digital tools,
were more isolated physically then ever - this just
isnt healthy for communities
Hard To Find Your Gig
The internet is crowded, the app marketplace is
crowded, but it is still difficult to find people and
events to connect with - we want to make that
easier!
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T H A N K Y O U
C O N TA C T:
C H R I S H A R M O N
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