狠狠撸

cultural
the connection between
cultures, cults and cultbrands
CADENCES
Thursday, September 26, 13

culturesare rooted in the human experience

culturecome from the word cult. both
stem from the Latin word: colere
in fact,

cultsare amoral. they are simply a symphony of people
devoted to a common set of beliefs and experiences

in fact—the world’s most powerful brands are cults.

cults possess power
because they ful?ll our
instinctual need for:
meaning
belonging

5cult
compo
-nents
of a
THE

VALUESwhat do we believe?
1

ANTAGONISTwhat do we push against?
2

LEXICONwhat words do we use?
3

RITUALSwhat do we do?
4

ICONSwhat are our symbols?
5

studies3caseof brands that have cultivated a cult

focus
good design
simplicity
the values

the lexicon
isn’t this amazing?
oh,one more thing
ios7

the antagonist
the establishment
microsoft
samsung
the antagonist

the icons
apple computer
ipod
iphone

the ritual
unboxing
watching the keynote
waiting in line

simplicity

the values
freedom
anti-establishment
rebelliousness

the lexicon
HOG
hangaround
old lady

the antagonist
corporate america
mediocrity
the man

the icons
vintage bikes
leather jacket
HD WLAArmy

the ritual
bike riding
bar hopping
sturgis

frugality
good design
simplicity
the values
the values
fix it yourself
frugality
good design

the lexicon
visual dialogue
swedish names
small spaces

the antagonist
antique furniture
antique lovers
traditionalism

the ritual
eating meatballs
dreaming
strolling

(cult)ure
values
antagonist
lexicon
rituals
icons

Cultural Cadences: The Connection Between Cultures, Cults and Cult-brands