Cultural environment
Download as PPTX, PDF
1 like2,666 views
Culture refers to integrated patterns of human behavior that are learned through experience and shared among a group. It includes shared attitudes, values, goals and practices. Culture is not inherited but acquired, and is symbolic, adaptive and transgenerational. There are different levels of culture such as national, organizational and occupational culture. Culture impacts business by creating people's behaviors and determining the goods and services that are valued within a society.
Cultural environment
- 3. Definition:The word "culture" is most commonly used in three basic senses:Excellence of taste in the fine arts and humanities, also known as high culture An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group
- 4. The following characteristics of culture are worth knowing:Learned: Culture in not inherited or biologically based, it is acquired by learning and experience.SharedTransgenerationalSymbolicAdaptive
- 5. Levels of cultureNational culture Organizational cultureOccupational culture
- 6. Impact of culture on businessCulture creates peopleCulture and globalizationCulture determines goods and servicesFamily
- 7. THANK YOU