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Cultural models

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John Carter McKnight
John Carter McKnight

Guest lecture on Jim Gee's "Cultural Models" and an intro to games studies from an STS perspective, for an undergrad class

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Cultural Modelsvideo games as mirrors and shapersJohn Carter McKnightASB 344: Technology and SocietyGuest LectureArizona State UniversityOctober 2010
that quote on the syllabusTechnology is not positive or negative. Nor is it neutral.
what does that meeeeannn?One answer comes from cultural models:Thats where we find meaning for technological systems (and other stuff)
the Long Island overpassesyou interpreted them through your own cultural models
cultural modelsnot true or falsemeant to capture only a partial view of realitynot conscious kind of a subroutinebecome conscious when threatened or in conflict
cultural models and gamingwhats a gamer? who are they?who are they not? how do they talk?what do they eat? wear?
Cultural models
what do gamers play?
you probably didnt mention
FarmVille: 81 million playersTetris for GameBoy: 35 million soldWiiFit: 22 million soldThe Sims 2: 16 million sold
games & gamers:a socio-technical systema game isnt just what comes in the box itshardware & the electronics industryPAX, E3, etc.cheat guides & walkthroughsmagazinesblogswalkthrough videosyour friends
shapingall of those parts shape the gamethey also shape the gamer
cultural models and designdesigners have cultural models of their customersthe reflexive userthe projective userthe actual userthe invisible user
weve seen this before, right?
cultural models and technologythe stove is a piece of technology(neither positive nor negative nor neutral)our cultural models gender it
Bow, Niggerwhat cultural model was in play in Jedi Knights II? the game allows bad behaviour, this is a good thing. It means by avoiding bad behaviour, you can demonstrate how good you are.
cultural models: how do gamers talk?is there a connection with the prospective user?what about the invisible actual users? the people who wont become users?
Cultural models
Cultural models
Under Ashif you play as Ahmed, do you share his values in the game? if you play as Ahmed, do you share his values in real life?
what about this game?
cops & robbersis it immoral to play the robber?is it a game if nobody does?
Cultural models
Cultural models
Cultural models
Cultural models
The Hurt Lockerwas the actor who played the suicide bomber making an immoral choice?
why are games different?is playing the Taliban in Medal of Honor different from acting in a movie? From playing a robber? From playing Shadow, the dark Sonic?
if games enable us to experiencedifferent cultural models well, then what?
want more at ASU?PSY: Johnson-Glenberg, Psychology of Games & E-LearningENG: Daer, Gee, Hayes mostly graduate levelLAW: McKnight, Governance of Virtual Worlds (open to Honors College students)
contact me!John Carter McKnight, MIA, JDjohn.mcknight@asu.edujohncartermcknight.com Blog, CV, presentations + Twitter, Facebook, last.fm LinkedIn, Goodreads, etc.

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Cultural models

  • 1. Cultural Modelsvideo games as mirrors and shapersJohn Carter McKnightASB 344: Technology and SocietyGuest LectureArizona State UniversityOctober 2010
  • 2. that quote on the syllabusTechnology is not positive or negative. Nor is it neutral.
  • 3. what does that meeeeannn?One answer comes from cultural models:Thats where we find meaning for technological systems (and other stuff)
  • 4. the Long Island overpassesyou interpreted them through your own cultural models
  • 5. cultural modelsnot true or falsemeant to capture only a partial view of realitynot conscious kind of a subroutinebecome conscious when threatened or in conflict
  • 6. cultural models and gamingwhats a gamer? who are they?who are they not? how do they talk?what do they eat? wear?
  • 10. FarmVille: 81 million playersTetris for GameBoy: 35 million soldWiiFit: 22 million soldThe Sims 2: 16 million sold
  • 11. games & gamers:a socio-technical systema game isnt just what comes in the box itshardware & the electronics industryPAX, E3, etc.cheat guides & walkthroughsmagazinesblogswalkthrough videosyour friends
  • 12. shapingall of those parts shape the gamethey also shape the gamer
  • 13. cultural models and designdesigners have cultural models of their customersthe reflexive userthe projective userthe actual userthe invisible user
  • 14. weve seen this before, right?
  • 15. cultural models and technologythe stove is a piece of technology(neither positive nor negative nor neutral)our cultural models gender it
  • 16. Bow, Niggerwhat cultural model was in play in Jedi Knights II? the game allows bad behaviour, this is a good thing. It means by avoiding bad behaviour, you can demonstrate how good you are.
  • 17. cultural models: how do gamers talk?is there a connection with the prospective user?what about the invisible actual users? the people who wont become users?
  • 20. Under Ashif you play as Ahmed, do you share his values in the game? if you play as Ahmed, do you share his values in real life?
  • 22. cops & robbersis it immoral to play the robber?is it a game if nobody does?
  • 27. The Hurt Lockerwas the actor who played the suicide bomber making an immoral choice?
  • 28. why are games different?is playing the Taliban in Medal of Honor different from acting in a movie? From playing a robber? From playing Shadow, the dark Sonic?
  • 29. if games enable us to experiencedifferent cultural models well, then what?
  • 30. want more at ASU?PSY: Johnson-Glenberg, Psychology of Games & E-LearningENG: Daer, Gee, Hayes mostly graduate levelLAW: McKnight, Governance of Virtual Worlds (open to Honors College students)
  • 31. contact me!John Carter McKnight, MIA, JDjohn.mcknight@asu.edujohncartermcknight.com Blog, CV, presentations + Twitter, Facebook, last.fm LinkedIn, Goodreads, etc.