Cultural tourism is an important part of India's tourism industry due to its rich history and culture. Cultural attractions that draw tourists include historical and archaeological monuments, diverse festivals, music and dances, arts and crafts, pilgrimage sites, cuisines, and traditional attires. Popular states for cultural tourism are Rajasthan, Punjab, Kerala, Tamil Nadu, and Uttar Pradesh. While cultural tourism preserves heritage and traditional arts, it can also lead to commercialization and loss of authenticity if not managed properly.