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Curating your connections

Steve Bridger
Steve Bridger

This document discusses strategies for charities and non-profits to effectively leverage social media and online engagement. It advocates moving from an approach of just adding social media platforms to having a clear social media strategy focused on long-term engagement and relationship building. It also emphasizes the importance of staff sharing their experiences in real-time to fuel action and connecting with supporters through shared narratives and stories.

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Curating your connections 26 May 2011 - Edinburgh @stevebridger #MuseumNext s
g I help charities trust more of their own people to build relationships online that create value, and which support collaboration & philanthropy
while you were sleeping...
An evolution from just add social media... to we have a strategy... to we are a social organisation
Curating your connections
exhibits as social objects A curator thinks about how precious these memory traces are and how important it is to be prepared to create new positive memories
"Technology is the campfire around which we tell our stories" Laurie Anderson
Curating your connections
Grow bigger ears s ...ordinary conversation became quite audible to my ears.
i often inhabit connect employees to this space supporters - shared narratives I E friends H F influencers employees I your brand your organisation marketing conversations around Think of exhibits? these as marketers roles will walls you evolve a bit from broadcasters to can step aggregators over
encourage staff to H speak for your IN organisation in public trust the the ch allenge is hiring decis socialise ion to t sta ff withou the digital capability that g enerating comes online needs to be chaos rolled into the brand C J K M L end users / supporters people E F G
E G but charities are structured for transactional relationships, not for participation & conversations volunteer donor / fundraiser visitor? beneficiary / campaigner service user I K pressure to grow finances & programmes
social media (1987)? behaviours established inside the workplace? ...and now outside
We need to reach out to people in a way that isnt just marketing The web of pages and The web of flow and top-down campaigns instant campaigns Social media is about long term engagement... you won't win by dipping in and out.
Make the experience better when shared we usually park were wired for stories best stories in the moment for future use (stuff that tingles) j much of the value in SOCIAL MEDIA stems from its immediacy and the ability of staff to visceral report & share what they are experiencing right in front of them (to fuel action) people will forget what you said; people will forget what you did, but people will never forget how you made them feel. - maya angelou
Credits & stuff The following for making their Flickr photos available through a Creative Commons license: http://www.flickr.com/photos/martinrp/323100499/ http://www.flickr.com/photos/loungerie/4112350172/ http://www.flickr.com/photos/anuntrainedeye/2106485881/ http://www.flickr.com/photos/cinocino/2610592520/ http://www.flickr.com/photos/krypto/3321950347/ http://www.flickr.com/photos/krypto/3322766720/ Kevin & Amanda for some of the fonts David Armano & Dave Gray for always sharing
Thanks for listening... @stevebridger Builder of Bridges we build too many walls and not enough bridges Isaac Newton

More Related Content

Curating your connections

  • 1. Curating your connections 26 May 2011 - Edinburgh @stevebridger #MuseumNext s
  • 2. g I help charities trust more of their own people to build relationships online that create value, and which support collaboration & philanthropy
  • 3. while you were sleeping...
  • 4. An evolution from just add social media... to we have a strategy... to we are a social organisation
  • 6. exhibits as social objects A curator thinks about how precious these memory traces are and how important it is to be prepared to create new positive memories
  • 7. "Technology is the campfire around which we tell our stories" Laurie Anderson
  • 9. Grow bigger ears s ...ordinary conversation became quite audible to my ears.
  • 10. i often inhabit connect employees to this space supporters - shared narratives I E friends H F influencers employees I your brand your organisation marketing conversations around Think of exhibits? these as marketers roles will walls you evolve a bit from broadcasters to can step aggregators over
  • 11. encourage staff to H speak for your IN organisation in public trust the the ch allenge is hiring decis socialise ion to t sta ff withou the digital capability that g enerating comes online needs to be chaos rolled into the brand C J K M L end users / supporters people E F G
  • 12. E G but charities are structured for transactional relationships, not for participation & conversations volunteer donor / fundraiser visitor? beneficiary / campaigner service user I K pressure to grow finances & programmes
  • 13. social media (1987)? behaviours established inside the workplace? ...and now outside
  • 14. We need to reach out to people in a way that isnt just marketing The web of pages and The web of flow and top-down campaigns instant campaigns Social media is about long term engagement... you won't win by dipping in and out.
  • 15. Make the experience better when shared we usually park were wired for stories best stories in the moment for future use (stuff that tingles) j much of the value in SOCIAL MEDIA stems from its immediacy and the ability of staff to visceral report & share what they are experiencing right in front of them (to fuel action) people will forget what you said; people will forget what you did, but people will never forget how you made them feel. - maya angelou
  • 16. Credits & stuff The following for making their Flickr photos available through a Creative Commons license: http://www.flickr.com/photos/martinrp/323100499/ http://www.flickr.com/photos/loungerie/4112350172/ http://www.flickr.com/photos/anuntrainedeye/2106485881/ http://www.flickr.com/photos/cinocino/2610592520/ http://www.flickr.com/photos/krypto/3321950347/ http://www.flickr.com/photos/krypto/3322766720/ Kevin & Amanda for some of the fonts David Armano & Dave Gray for always sharing
  • 17. Thanks for listening... @stevebridger Builder of Bridges we build too many walls and not enough bridges Isaac Newton