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 Television
 Radio
 Print
 Internet

 Entertainment:
 News & Current Affairs:
 Political Awareness:
 Public Announcements:

 The original idea behind the creation of various ‘media
means’ was to entertain masses.
 Radio, TV, cinemas and magazines spend most of their
resources targeting on entertaining items and programs.
 Because of the growing population and developing
lifestyle, the demand for more entertainment is
increasing.
 Every year billions of dollars is traded in entertainment
industry.

 One of major duties of media today is to inform
the people about the latest happening
around them and the world.
 They cover all aspects of our interest like
weather, politics, war, health, finance,
science, fashion, music, etc.
 The need for more and more news has evolved
into creation of dedicated TV & radio channels
and magazines. People can listen, watch and
read latest news whenever and wherever they
want.

 Media is the overseer of the political system.
If it plays its role honestly, it will be a
great force
in building the nation. It plays a great role i
n bringing common man close to their leader
s.

 Various authorities and agencies utilize the
power of media to spread informative messages
to public. This may include warning against a
storm or epidemic, delay in arrival or
departure of flights and trains,etc. In some
cases, it is legally binding to publish notices in
newspaper like tenders, change of property
ownership, etc.
 Media has
the bad effect of inducing baseless ideas thro
ugh advertisements.

 Almost all business concerns use the power of
media to sell their products.
 They advertise in media for the enhancement of
business purposes. Huge amounts of money
are invested in media for marketing of
a product.
 The more attractive the advertisement, the
more people will follow it.
 Even though there are lot of plus points for use
of media but there are also many
disadvantages associated with it.

 As social networking tools compete to touch all
aspects of our lives, it is likely that science and
scientific research will be increasingly
affected.
 It has always been a catalyst for scientific
research —
 Social networks facilitate scientific progress by
mixing people and ideas;
 social networking tools bring this mixing online.

Example. Now mini-conferences can beheld
in Google+,

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Current Media Scenario-2015

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