Josh used to work in IT and marketing but now runs several businesses including Smalley Coffee, Brew, Always Indiana and Current Blend. He outlined his process for starting up a new project or business which involves studying the idea or market, tinkering with prototypes or business models, trying out initial versions, sharing results, and persisting through challenges.
#6: This is my mission.
And why I think Im here to talk.
#8: Read
Learn
Ask
Have something youre taking a part
Teach yourself something from YouTube latte art
Sew your own buttons
Get involved, participate, have conversations. Learn, study, research. Read.
Dig around to see what is important or interesting at your office
I dont think anyone knows what they are doing. I think some people are more comfortable than others with the ebbs and flows of life.
Example: social media wave, spotting a trend in the industry, self education,
Something you can do inside a company. Begin practicing intrapreneurship
Get comfortable in incomfortable situations.
A smooth sea never made a skilled sailor
Sometimes you have to make waves
#9:
Tinker
Smalley is a side projcct
I believe in side projects. I started a side project at kimball that turned into my jobthe website. I
Side projects are an easy way to commit to something but only dip your toe in the water. It allows you to take some risk, but not completely jump in.
Only problem is time is an issue, but that brings good problems to the top
#10: This is the biggest thing. Try it. Dont wait, dont fret, just try. Just start to build. Show when its done. Do spec work. Timing is never right, but as youve been tinkering youll find that its time to try
Starting is the hardest part, so just go. Im a self-taught barista, bartender, web developer, graphic designer.
Ive tried sewing (handkerchiefs), Ive tried writing (golf blog), Ive tried engineering.
FAILURES
BogeyPutts
Writing a book
T-shirt company
Social media aggregator
Golf GPS app
#11: Talk to people about what youre doing. Youll be surprised
Im trying to build an email newsletter
Im trying to build a soccer team
Ive got a ton of stuff Ive started that Im looking for people to help me
I believe that people are good and they want to help they just dont know what I need help with
Brew is a collection of ideas, places and spaces Ive been
I carry a number of notebooks, save links and am constantly seeking new things to collect.
Keep a list of what you want to accomplish and learn.
START A PODCAST
BUILD A CONSULTANCY
OWN A GOLF COURSE
BUILD A CABIN
#12:
Current blend.started as my business and eventually I found the right market and right people to get it done.
Never put the project to bed