際際滷

際際滷Share a Scribd company logo

CURRICULO VERA DELLAQUA english_nov-14

Download as DOCX, PDF
Vera Dellaqua
Vera Dellaqua

Vera Dellaqua has over 27 years of experience in visual merchandising, store design, and retail management. She has held national management positions at several large Brazilian retailers, leading projects to redesign stores, develop new product lines, and improve quality control processes. Dellaqua has extensive expertise in developing store concepts, managing design teams, and implementing strategies to increase sales, brand awareness, and customer satisfaction. She is fluent in English, with international experience researching global retail best practices.

1 of 3
Download to read offline
Vera Dellaqua ve.dellaqua@gmail.com (55) 11- 976742928 e (55) 11- 99142-2268 Area: Visual Merchandising/Store Design - Consultancy/Management SUMMARY OF QUALIFICATIONS Highly qualified retail Executive with over 27 years卒 experience and MBA in Project Management, Retail Management , International Retail Extension and Strategic Businesses working in commercial projects always in large companies in the areas of Architecture, Visual Merchandising , Visual Communication as well as Furniture aiming at aggregating value to businesses; Expertise in developing Store Design and Visual Merchandising concepts for chain stores repositioning and revitalization, including forming areas as well as Architecture, Visual Merchandising, Equipment Design and Visual Communication teams management; Extensive Experience in management and project execution, focused on products display, search for better brand awareness, company卒s positioning strengthening, continuous improvement, process optimization aimed at end customer and revenue increase; Experience in Product Development in textile area, structuring processes and managing style and design teams to create fashion collections, seeking to generate value to assortment; Skill in Products Quality Control, supporting processes related to prevention of problems in production or in the suppliers to batches inspection, laboratory tests, agreed criteria in the company and government agencies; Broad knowledge on retail macro processes, from products elaboration to operations at the point of sale ; Strong ability to quickly understand changes in environmental trends , market opportunities, competitive threats and company卒s strengths and weaknesses in order to identify best strategic response; Leadership of multi- professional teams to define scope, timelines and resources for the project ,identifying training needs and following up results; Ability to negotiate with stakeholders and interface areas to obtain results together with them; Ability to implement strategies set by the companies, turning desired changes into reachable objectives; Fluent English.
ACADEMIC BACKGROUND FIA/FEA USP 2006 (600 hours) Project Management MBA - PMI Methodology FIA/FEA USP 2009 (600 hours) Retail Management MBA Youngstown State University Ohio/USA 2009 (100 hours) Internacional Retail Extension University of La Verne California/USA 2013 (100 hours) Strategic Businesses Extension FMU/FIAM (4 years) Social Communication University Graduation Advertising especialization MAIN ACHIEVEMENTS Participation in Pernambucanas revitalization plan in 2003 in order to reach more profitability. The plan comprehended IT, Point of Sales, Financial, Commercial Structure and Stores Setting areas. Led the Plan for Setting the New Environment for Shops project. That process ceased the company卒s shrinking and made financial recovery possible as well as improved brand image. Thus, sales and profitability between 2003 and 2004 were multiplied at 6 times; Responsible for creating , planning and implementing Store Design head quarters area at Pernambucanas, which was composed by Architecture, Furniture , Visual Communication and Visual Merchandising teams, establishing alliances and negotiating with peers, developing concepts , elaborating criteria and manuals , guiding architecture and products display at stores projects. Those actions contributed to sales increase and attributed value to products due to adequate display , organization and visual stimulus of products; Responsible for rebuilding projects at all stores at Pernambucanas (at that time with 238 stores), which were separated in clusters according to commercial hierarchy or physical needs of buildings, from 2003 to 2005. In 2006 as the company started expanding became responsible for all new stores projects. Nowadays there are 307 stores; Responsible for re-structuring and revising processes to develop new fashion collections at Pernambucanas, building a team of designers and pattern makers and managing the work with Whitaker International, a recognized consulting firm specialized in life style projects, starting the perception of product value and generating greater customer卒s satisfaction ; Management of Textile Quality Control area at Pernambucanas, aiming improvement in processes and laboratorial facilities, focusing on preventive work in textile engineering , integrating Style and Purchase internal teams, reducing production risks at suppliers and contributing to product cost and benefit relationship to the company as well as to the customer; Re-structuring of Store Design and Visual Merchandising head quarters areas throughout repositioning process at the retail chain Marisa (at that time with 288 branches), where it was created the new concept to the Point of Sale in 1999, Marisa & Family and Marisa Woman, structuring the area, the staff, the criteria used to products displays untill today, the stores layout and the presentation of brand, implementing it at 30 pilot stores working with teams at the main office and the field. Management of Visual Merchandising area during the retail chain Riachuelo resumption process in 1994 (at that time with 140 branches), structuring the area, the team and generating new criteria used untill today in the stores, creating new layout and products display, working from central office to all shops.
PROFESSIONAL BACKGROUND 2003 - 2014 Lojas Pernambucanas- Retail Company (today with 307 branches) 2011 2014 Product Development and Quality Management National Manager 2003 2013 Store Design and Visual Merchandising National Manager 2000 2002 Metallo Retail Consulting Co-owner 1999 2000 Marisa Lojas Varejistas Ltda - Retail Company (today with 430 branches) Store Design and Visual Merchandising National Manager 1995 1999 Lojas Riachuelo S/A- Retail Company (today with 212 branches) Visual Merchandising National Manager 1986 1994 C&A Retail Company (today with 221 branches) Visual Merchandising and Advertising Supervisor SUPPLEMENTAL INFORMATION Visits to Store Design Euroshop International Fair and local retail - Dusseldorf / Germany (1996, 1999, 2002, 2008, 2011 and 2014); Visits to Store Design Globalshop International Fair and local retail - Chicago, Orlando, Las Vegas / USA (1995, 1997, 2000, 2004, 2005, 2007, 2009, 2010 and 2012); Visits to research and benchmark various other international retailers (New York, Miami, Pittisburg, Los Angeles, Paris, Lyon, London, Milan, Lisbon, Berlin, Frankfurt, Munich, Shanghai). Registered at Lattes Platform/CNPQ, Providing a course of Store Design and Visual Merchandising at the University of Petr坦polis, RJ. Was a member of POPAI Brazil, serving as vice president of retail for four years, 2009-3013. November-2014

More Related Content

CURRICULO VERA DELLAQUA english_nov-14

  • 1. Vera Dellaqua ve.dellaqua@gmail.com (55) 11- 976742928 e (55) 11- 99142-2268 Area: Visual Merchandising/Store Design - Consultancy/Management SUMMARY OF QUALIFICATIONS Highly qualified retail Executive with over 27 years卒 experience and MBA in Project Management, Retail Management , International Retail Extension and Strategic Businesses working in commercial projects always in large companies in the areas of Architecture, Visual Merchandising , Visual Communication as well as Furniture aiming at aggregating value to businesses; Expertise in developing Store Design and Visual Merchandising concepts for chain stores repositioning and revitalization, including forming areas as well as Architecture, Visual Merchandising, Equipment Design and Visual Communication teams management; Extensive Experience in management and project execution, focused on products display, search for better brand awareness, company卒s positioning strengthening, continuous improvement, process optimization aimed at end customer and revenue increase; Experience in Product Development in textile area, structuring processes and managing style and design teams to create fashion collections, seeking to generate value to assortment; Skill in Products Quality Control, supporting processes related to prevention of problems in production or in the suppliers to batches inspection, laboratory tests, agreed criteria in the company and government agencies; Broad knowledge on retail macro processes, from products elaboration to operations at the point of sale ; Strong ability to quickly understand changes in environmental trends , market opportunities, competitive threats and company卒s strengths and weaknesses in order to identify best strategic response; Leadership of multi- professional teams to define scope, timelines and resources for the project ,identifying training needs and following up results; Ability to negotiate with stakeholders and interface areas to obtain results together with them; Ability to implement strategies set by the companies, turning desired changes into reachable objectives; Fluent English.
  • 2. ACADEMIC BACKGROUND FIA/FEA USP 2006 (600 hours) Project Management MBA - PMI Methodology FIA/FEA USP 2009 (600 hours) Retail Management MBA Youngstown State University Ohio/USA 2009 (100 hours) Internacional Retail Extension University of La Verne California/USA 2013 (100 hours) Strategic Businesses Extension FMU/FIAM (4 years) Social Communication University Graduation Advertising especialization MAIN ACHIEVEMENTS Participation in Pernambucanas revitalization plan in 2003 in order to reach more profitability. The plan comprehended IT, Point of Sales, Financial, Commercial Structure and Stores Setting areas. Led the Plan for Setting the New Environment for Shops project. That process ceased the company卒s shrinking and made financial recovery possible as well as improved brand image. Thus, sales and profitability between 2003 and 2004 were multiplied at 6 times; Responsible for creating , planning and implementing Store Design head quarters area at Pernambucanas, which was composed by Architecture, Furniture , Visual Communication and Visual Merchandising teams, establishing alliances and negotiating with peers, developing concepts , elaborating criteria and manuals , guiding architecture and products display at stores projects. Those actions contributed to sales increase and attributed value to products due to adequate display , organization and visual stimulus of products; Responsible for rebuilding projects at all stores at Pernambucanas (at that time with 238 stores), which were separated in clusters according to commercial hierarchy or physical needs of buildings, from 2003 to 2005. In 2006 as the company started expanding became responsible for all new stores projects. Nowadays there are 307 stores; Responsible for re-structuring and revising processes to develop new fashion collections at Pernambucanas, building a team of designers and pattern makers and managing the work with Whitaker International, a recognized consulting firm specialized in life style projects, starting the perception of product value and generating greater customer卒s satisfaction ; Management of Textile Quality Control area at Pernambucanas, aiming improvement in processes and laboratorial facilities, focusing on preventive work in textile engineering , integrating Style and Purchase internal teams, reducing production risks at suppliers and contributing to product cost and benefit relationship to the company as well as to the customer; Re-structuring of Store Design and Visual Merchandising head quarters areas throughout repositioning process at the retail chain Marisa (at that time with 288 branches), where it was created the new concept to the Point of Sale in 1999, Marisa & Family and Marisa Woman, structuring the area, the staff, the criteria used to products displays untill today, the stores layout and the presentation of brand, implementing it at 30 pilot stores working with teams at the main office and the field. Management of Visual Merchandising area during the retail chain Riachuelo resumption process in 1994 (at that time with 140 branches), structuring the area, the team and generating new criteria used untill today in the stores, creating new layout and products display, working from central office to all shops.
  • 3. PROFESSIONAL BACKGROUND 2003 - 2014 Lojas Pernambucanas- Retail Company (today with 307 branches) 2011 2014 Product Development and Quality Management National Manager 2003 2013 Store Design and Visual Merchandising National Manager 2000 2002 Metallo Retail Consulting Co-owner 1999 2000 Marisa Lojas Varejistas Ltda - Retail Company (today with 430 branches) Store Design and Visual Merchandising National Manager 1995 1999 Lojas Riachuelo S/A- Retail Company (today with 212 branches) Visual Merchandising National Manager 1986 1994 C&A Retail Company (today with 221 branches) Visual Merchandising and Advertising Supervisor SUPPLEMENTAL INFORMATION Visits to Store Design Euroshop International Fair and local retail - Dusseldorf / Germany (1996, 1999, 2002, 2008, 2011 and 2014); Visits to Store Design Globalshop International Fair and local retail - Chicago, Orlando, Las Vegas / USA (1995, 1997, 2000, 2004, 2005, 2007, 2009, 2010 and 2012); Visits to research and benchmark various other international retailers (New York, Miami, Pittisburg, Los Angeles, Paris, Lyon, London, Milan, Lisbon, Berlin, Frankfurt, Munich, Shanghai). Registered at Lattes Platform/CNPQ, Providing a course of Store Design and Visual Merchandising at the University of Petr坦polis, RJ. Was a member of POPAI Brazil, serving as vice president of retail for four years, 2009-3013. November-2014