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Customer Data Analytics

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John Wulfert
John Wulfert

Our proprietary analytics suite identifies unique customer characteristics and prospects. It provides insight into customers, helps refine marketing strategies, and targets high potential prospects. Customer analysis includes demographics, interests, purchase history, and market potential to deliver the right messages, offers, and imagery.

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™ Our proprietary analytics suite identifies the unique characteristics of your customers and zeroes in on the right prospects. Understand Your Customers Find the Right Prospects Critical, real-world insight At a glance into your market Easy-to-understand, actionable information • Learn what your best customers have in common • Pinpoint look-alike prospects using existing customer data • Determine how far customers travel to shop your stores File Summary Number of records input was: 9,434 We'll start by helping you The overall match rate was: 92% ZIP City % of File Your top 3 ZIP codes are: 84057 OREM 7.41% 84663 SPRINGVILLE 5.13% • Find high-opportunity neighborhoods 84097 OREM 5.06% TOTAL 17.60% Demographic Summary Your customers are 1.6 times more likely to be $125,000 - $149,999 than the average consumer in your market area. understand more about your • Understand the effect of competitors and natural barriers In terms of the Length of Residence category, your customers index at 139 in the 15+ years segment, which is 1.4 times above the average. In general, your customers are much more likely to fall into the $350,000 - $399,999 segment than other consumers in the market. They index at 134 in this Home Value grouping. on your business The average age of your customers is 53 while the average age of the market is 46. Your customers are 15 percent older than the market average. customers, refine your existing Your best customers earn $117,106 in annual income versus the market average of $71,133. • Build a targeted marketing strategy based on customer PRIZM Summary Your best PRIZM clusters are: demographics and purchase behavior Index % of File SunsetCity strategy and target high Sunset City Blues 203 3.43% Blues White Middleburg Managers 185 2.56% Picket Beltway Boomers 180 2.98% Fences Blue Blood Estates 165 2.43% Top Clusters ABC CORP PROFILE White Picket Fences 162 359.03 6.90% 8.98% Middleburg Managers • Use the intelligence to develop competitive blunting All Other Clusters 91 81.70% DEMOGRAPHICS SUMMARY Beltway BlueBlood Boomers Estates potential prospects. Deliver the HOUSEHOLD Customers Base Universe strategies and minimize competitor threats HOME VALUE Count % Comp Index Count % Comp $1,000 - $24,999 Your core customers are most 38 0.46% 52 likely to: 0.89% 5,209 $25,000 - $49,999 Order from QVC 10 0.12% 31 2,301Mail order collectibles 0.39% Read American Legion Magazine $50,000 - $74,999 Eat at Olive Garden 29 0.35% 29 7,004Collect coins 1.20% Read VFW magazine $75,000 - $99,999 Order from Gevalia Kaffe 43 101 1.23% 16,906Play baseball 2.90% Read Scouting Magazine $100,000 - $124,999 Shop at Talbots 186 2.27% 46 29,099Take a ski vacation 4.98% Read Architectural Digest $125,000 - $149,999 Shop at Wal-Mart pharmacy 447 5.46% 68 46,925 8.04% Rent/Buy kid's videos Read People en Espanol $150,000 - $174,999 677 8.26% 76 63,052 10.80% $175,000 - $199,999 964 11.76% 97 70,718 12.11% $200,000 - $224,999 978 11.94% 108 64,287 11.01% right messages, the right offers $225,000 - $249,999 859 10.48% 116 52,664 9.02% $250,000 - $274,999 729 8.90% 120 43,124 7.39% $275,000 - $299,999 639 7.80% 132 34,458 5.90% $300,000 - $349,999 873 10.65% 131 47,575 8.15% Customer analysis includes: $350,000 - $399,999 572 6.98% 134 30,313 5.19% $400,000 - $449,999 362 4.42% 130 19,897 3.41% $450,000 - $499,999 222 2.71% 117 13,491 2.31% $500,000 - $774,999 423 5.16% 111 27,235 4.67% $775,000 - $999,999 59 0.72% 76 5,565 0.95% $1,000,000 + 26 0.32% 47 3,973 0.68% Total Analyzed Count 8,194 583,796 Total Input Count 9,434 and the right imagery. Enhance Rate % 86.86% Age, Income, Education Nielsen PRIZM™ 14.00% 12.00% Home Market Value - % Comp segmentation 10.00% 8.00% Presence of Children 6.00% 4.00% 2.00% 0.00% Lifestyle & interests Homeownership, Home Value Home Market Value - Index Purchase history 160 Ethnicity 140 120 100 80 Market potential & 60 Marital Status 40 20 penetration 0 $1K - $25K - $50K - $75K - $100K - $125K - $150K - $175K - $200K - $225K - $250K - $275K - $300K - $350K - $400K - $450K - $500K - $775K - $1,000K $24K $49K $74K $99K $124K $149K $174K $199K $224K $249K $274K $299K $349K $399K $449K $499K $774K $999K Index 52 31 29 43 46 68 76 97 108 116 120 132 131 134 130 117 111 76 47 Base Universe represents top 95% zips Distance & Drive-Time Core Segment Niche Segment Target prospect list Developmental Segment tribunedirect.com Take your mail to the next level.

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Customer Data Analytics

  • 1. â„¢ Our proprietary analytics suite identifies the unique characteristics of your customers and zeroes in on the right prospects. Understand Your Customers Find the Right Prospects Critical, real-world insight At a glance into your market Easy-to-understand, actionable information • Learn what your best customers have in common • Pinpoint look-alike prospects using existing customer data • Determine how far customers travel to shop your stores File Summary Number of records input was: 9,434 We'll start by helping you The overall match rate was: 92% ZIP City % of File Your top 3 ZIP codes are: 84057 OREM 7.41% 84663 SPRINGVILLE 5.13% • Find high-opportunity neighborhoods 84097 OREM 5.06% TOTAL 17.60% Demographic Summary Your customers are 1.6 times more likely to be $125,000 - $149,999 than the average consumer in your market area. understand more about your • Understand the effect of competitors and natural barriers In terms of the Length of Residence category, your customers index at 139 in the 15+ years segment, which is 1.4 times above the average. In general, your customers are much more likely to fall into the $350,000 - $399,999 segment than other consumers in the market. They index at 134 in this Home Value grouping. on your business The average age of your customers is 53 while the average age of the market is 46. Your customers are 15 percent older than the market average. customers, refine your existing Your best customers earn $117,106 in annual income versus the market average of $71,133. • Build a targeted marketing strategy based on customer PRIZM Summary Your best PRIZM clusters are: demographics and purchase behavior Index % of File SunsetCity strategy and target high Sunset City Blues 203 3.43% Blues White Middleburg Managers 185 2.56% Picket Beltway Boomers 180 2.98% Fences Blue Blood Estates 165 2.43% Top Clusters ABC CORP PROFILE White Picket Fences 162 359.03 6.90% 8.98% Middleburg Managers • Use the intelligence to develop competitive blunting All Other Clusters 91 81.70% DEMOGRAPHICS SUMMARY Beltway BlueBlood Boomers Estates potential prospects. Deliver the HOUSEHOLD Customers Base Universe strategies and minimize competitor threats HOME VALUE Count % Comp Index Count % Comp $1,000 - $24,999 Your core customers are most 38 0.46% 52 likely to: 0.89% 5,209 $25,000 - $49,999 Order from QVC 10 0.12% 31 2,301Mail order collectibles 0.39% Read American Legion Magazine $50,000 - $74,999 Eat at Olive Garden 29 0.35% 29 7,004Collect coins 1.20% Read VFW magazine $75,000 - $99,999 Order from Gevalia Kaffe 43 101 1.23% 16,906Play baseball 2.90% Read Scouting Magazine $100,000 - $124,999 Shop at Talbots 186 2.27% 46 29,099Take a ski vacation 4.98% Read Architectural Digest $125,000 - $149,999 Shop at Wal-Mart pharmacy 447 5.46% 68 46,925 8.04% Rent/Buy kid's videos Read People en Espanol $150,000 - $174,999 677 8.26% 76 63,052 10.80% $175,000 - $199,999 964 11.76% 97 70,718 12.11% $200,000 - $224,999 978 11.94% 108 64,287 11.01% right messages, the right offers $225,000 - $249,999 859 10.48% 116 52,664 9.02% $250,000 - $274,999 729 8.90% 120 43,124 7.39% $275,000 - $299,999 639 7.80% 132 34,458 5.90% $300,000 - $349,999 873 10.65% 131 47,575 8.15% Customer analysis includes: $350,000 - $399,999 572 6.98% 134 30,313 5.19% $400,000 - $449,999 362 4.42% 130 19,897 3.41% $450,000 - $499,999 222 2.71% 117 13,491 2.31% $500,000 - $774,999 423 5.16% 111 27,235 4.67% $775,000 - $999,999 59 0.72% 76 5,565 0.95% $1,000,000 + 26 0.32% 47 3,973 0.68% Total Analyzed Count 8,194 583,796 Total Input Count 9,434 and the right imagery. Enhance Rate % 86.86% Age, Income, Education Nielsen PRIZMâ„¢ 14.00% 12.00% Home Market Value - % Comp segmentation 10.00% 8.00% Presence of Children 6.00% 4.00% 2.00% 0.00% Lifestyle & interests Homeownership, Home Value Home Market Value - Index Purchase history 160 Ethnicity 140 120 100 80 Market potential & 60 Marital Status 40 20 penetration 0 $1K - $25K - $50K - $75K - $100K - $125K - $150K - $175K - $200K - $225K - $250K - $275K - $300K - $350K - $400K - $450K - $500K - $775K - $1,000K $24K $49K $74K $99K $124K $149K $174K $199K $224K $249K $274K $299K $349K $399K $449K $499K $774K $999K Index 52 31 29 43 46 68 76 97 108 116 120 132 131 134 130 117 111 76 47 Base Universe represents top 95% zips Distance & Drive-Time Core Segment Niche Segment Target prospect list Developmental Segment tribunedirect.com Take your mail to the next level.