Customer Engagement for Online Visibility
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This talk took place during the event "The Future of Customer Engagement" organised by Warwick University and Warwick Business School in The Shard, London.
Customer Engagement for Online Visibility
- 1. CUSTOMER ENGAGEMENT FOR ONLINE VISIBILITY Rad Paluszak The Future of Customer Engagement
- 2. Customer Engagement for Online Visibility User Engagement in Google Search Rank Brain How Google measures Your engagement? Customer Reviews as Trust Signals Google search once again! On-site reviews Conversion Rate Optimisation (CRO) What am I talking about? The Future of Customer Engagement
- 3. Rank Brain The Future of Customer Engagement 3rd Most Important & Confirmed Ranking Signal Black Box Deep Machine Learning System
- 4. Rank Brain in Search Results Results Post process ing Relevance Matching Intent AnalysisNLPQuery Parsing User Query Results Satisfaction Analysis (CTR, BR) The Future of Customer Engagement
- 5. Rank Brain in Search Results The Future of Customer Engagement
- 6. Customer Reviews as Trust Signals The Future of Customer Engagement
- 7. The Future of Customer Engagement
- 8. The Future of Customer Engagement
- 9. Customer Reviews as Trust Signals The Future of Customer Engagement
- 10. Customer Reviews as Trust Signals The Future of Customer Engagement
- 11. Customer Reviews as Trust Signals The Future of Customer Engagement
- 12. 01 02 03 04 Conversion Rate Optimisation (CRO) Conclude & Implement The Future of Customer Engagement Create A/B Experiment Split TestAssume you know nothing about your visitors
- 13. CRO: Call-To-Action (CTA) Button The Future of Customer Engagement
- 14. The Future of Customer Engagement +85% +71.3% +89.1% CRO: Call-To-Action (CTA) Button
- 15. The Future of Customer EngagementCase Study Source: https://diggitymarketing.com/content-for-seo-and-conversion/ CRO: Product Review
- 16. The Future of Customer EngagementCase Study Source: https://diggitymarketing.com/content-for-seo-and-conversion/ +42.9% CRO: Product Review
- 17. Thank You! RAD PALUSZAK Director of SEO at SUSO Digital rad@paluszak.me @radpaluszak The Future of Customer Engagement