際際滷

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1
www.mami.org.ua
亳于, 丕从舒仆舒,
2019 从
仂 仆舒
www.mami.org.ua
舒仍亰亠于舒 舒仂舒 亳仆从 仄舒从亠亳仆亞仂于亳 亠于于 于
丕从舒仆
从 仆舒仂亟亢亠仆仆: 2006
弌从仍舒亟:
 50 从舒仆从亳 舒亞亠仆于
 80% - 从仍舒亟舒 于亟 于 亞舒于于 亳仆从 丕从舒仆亳
仂亳亠仆 仆从:
 仂弍'亟仆舒仆仆 亞舒仍亰
 仂仄于舒仆仆 仗仍仂舒亟仂从 亟仍 仂弍仄仆 亟仂于亟
仗亠舒仍舒仄亳
 仗亟于亳亠仆仆 于仆 从舒亟仂于仂 仗亟亞仂仂于从亳 亰舒
亟仂仗仂仄仂亞仂 仂于仆 仗仂亞舒仄
 仂亰仂弍从舒 亟亳仆亳 舒仆亟舒于  舒仆舒仍亳从舒 亳仆从
 仍仂弍ミ火夷出術 仆亠亠于 亞舒仍亰
3
http://mami.org.ua/association/projects
仂亶仆 仗仂亠从亳
仂 仂 弍亟亠仄仂 亞仂于仂亳亳:
亠舒 仂于仆仂 仗仂亞舒仄亳 Customer Experience:
亳于亠亳 于亠仆 亰仆舒仆 亟亠仆于  于亟仗仂于亟仆
亟仂 舒仆亳 于亳仄仂亞 仂弍仂仂亟舒于于
仂亰亟仍亳:
 Digital marketing
 Consumer marketing
 Loyalty marketing
 NONstandart communications
 Creative VS Effectiveness
 Marketing 2050
亳亟亳 亳亰仆舒亠仆仆
CONSUMER
MARKETING
 仂亰仂弍从舒 舒亠亞 仗仂亞舒仄 亰 亳仄仍ミ火夷出術 仗仂亟舒亢于.
 仂亰仂弍从舒 仆舒仂仆舒仍仆亳 舒 仍仂从舒仍仆亳 仗仂亞舒仄 亰
亳仄仍ミ火夷出術 仗仂亟舒亢于: 于仂亠仆仆 从亠舒亳于仆亳 从仂仆亠仗亶,
仄亠舒仆从, 仄舒亠舒仍于.
 亟亞仂仂于从舒, 仂亞舒仆亰舒 舒 仗仂于亠亟亠仆仆 仗仂仍仂于亳 仂弍:
亠仄仗仍仆亞亳, 亟亠亞舒, 仗仂亟舒仆仂从 亰舒 仗仂从仗从,
仂亰亞舒/从仂仆从亳, 亰弍亠亳  仂亳仄舒亶, 仗仂亳亠仆仆
仆仂仄舒亶仆亳 仄舒亠舒仍于, 从仂仆仍于舒仆仆  仗仂仍亳.
TRADE
MARKETING
 仂亰仂弍从舒 亠仆  舒亠亞亶 于 仂弍仍舒 仂亞仂于仂亞仂 仄舒从亠亳仆亞,
亟仂仍亟亢亠仆仆 于 仂亰亟弍仆亶 仂亞于仍 (Trade Marketing Strategic
Planning and Marketing Audit).
 丐于仂舒 仂亰仂弍从舒 丐-从仂仄仆从舒亶.
 仂亞舒仄亳 亳仄仍ミ火夷出術 仗仂亟舒于于.
 仂仍仂于 仂弍仂亳.
仍舒亳从舒
仄舒从亠亳仆亞仂于亳 亠于于
http://mami.org.ua/classification
亳亟亳 亳亰仆舒亠仆仆
EVENT
MARKETING &
SPONSORSHIP
 仂亰仂弍从舒 从仂仆亠仗 仗仂亟  亠舒仍亰舒.
 仂亟 丐 亟仍 从仆亠于仂亞仂 仗仂亢亳于舒舒.
 仂亟 丐 亟仍 弍亰仆亠 仗仂亢亳于舒舒.
LOYALTY
MARKETING
 仂亰仂弍从舒 舒亠亞亶 仗仂弍亟仂于亳 仗亠仂仆舒仍亰仂于舒仆亳
于亟仆仂亳仆, 仗仂亞舒仄 仍仂磿仆仂 舒  亠舒仍亰舒.
 仂仍亞亳 仗礆仂 仂亰亳仍从亳.
 丕仗舒于仍仆仆 弍舒亰舒仄亳 亟舒仆亳.
 仂仍亞亳 从仂仍仍-亠仆 舒弍仂 从仂仆舒从-亠仆 (Call &
Contact Centers Services).
NONSTANDART
communications
life placement, ambient media
仍舒亳从舒
仄舒从亠亳仆亞仂于亳 亠于于
http://mami.org.ua/classification
100 % Real Virtual
Reality
Advertising Agency: Leavingstone,
Georgia
Advertised product/service: beer Old
Irish
Advertiser: Natakhtari Brewery (EFES
Georgia)
Year of creation: 2016
Link: https://youtu.be/3-MMJ-in8AI
Grand
Prix
A. Marketing Disciplines
Vertical
http://non-media.com/
Customer experience 2019
"Born for Hugs"
charity campaign by
Huggies
Advertising Agency: ISD Group, Ukraine
Advertised product/service: Huggies Elite
Soft diapers
Advertiser: Huggies, Kimberly Clark
Year of creation: 2017
Link: https://youtu.be/YolBZtfnQsI
Grand
Prix
PRODUCTS & SERVICES
FOR CHILDREN
http://non-media.com/
10
 亊 于亟 亠从仗亠于 亞舒仍亰
 弌 亠舒仍亰舒 仗仂亠从于 亰 于
仗舒从亳从于
 丐 仆舒亟 亠舒仍仆亳仄亳 弍亳舒仄亳 于亟
从仍仆于
 弌丐丕亊 于 从舒亳 舒亞亠仆
 12 丶  13 亅弌丐
 10 丐  24 
 6 仗舒从亳仆亳 亰舒仆
 仆亟亳于亟舒仍仆亠 亰舒于亟舒仆仆
亰舒 弍亳仂仄 于亟 从仂仄仗舒仆亶-从仍仆于
 弌亠亳从舒
乂仂 弍亟亠:
丐亠仄亳
亠从仂亳
 仂仍仂于舒 仗舒于仍仆仆 , CEO Havas Creative Group Ukraine
 于舒: 丕丐 (弍亞舒仍亠从亳亶 仂弍仍从 舒 舒亟亳)
 仂于亟 仂弍仂亳: 弍仍亠 15 仂从于
 仂亠亶仆舒 从舒'舒 141 Ukraine, Euro RSCG 4D, Havas Engage
Ukraine
 弌亠舒 亟磿仆仂: 舒从亠亳仆亞仂于 从仂仄仆从舒, 从亠舒亳于. 从仗亠亳亰舒
于 亰仆亳 从舒亠亞仂 (亠亶仍, 舒仄舒亠于亳从舒, 仂于舒亳 从舒亠亞仂 Home
Care, 舒于仂仄仂弍仍, 仆.) 仂亰仂弍从舒  于仗仂于舒亟亢亠仆仆 仆亠亞仂于舒仆亳
从舒仄仗舒仆亶, 亠亶亟 仄舒从亠亳仆亞仂于亳 仆舒亳于.
 仍仆亳: Kraft Foods, ITU, Bosch, Coca-Cola, McDonalds, VISA, LOreal,
丐弌, Citroen, Pernod Ricard Ukraine, 仄弍亠仍-仍舒从 丕从舒仆舒,
Carlsberg Group, 个仂从仂 舒 仆.
舒舒仍
仂仂亰仂于舒
亠亰亠仆舒 仗仂亞舒仄亳  束Customer Experience損.
亠从仂亳
 从仗亠  亠 仄舒从亠亳仆亞仂于亳 从仂仄仆从舒亶
 19 仂从于 亟仂于亟 于 亞舒仍亰 舒亠亞仆亳  仄舒从亠亳仆亞仂于亳
从仂仄仆从舒亶
 仍舒仆亳从 亞亠仆于舒 仄舒从亠亳仆亞仂于亳 亠仆 RAM360  亞亠仆于舒
亠仗舒亶仆仂亞仂 仄亠仆亠亟亢仄亠仆 CORE, 亰舒仆仂于仆亳从 NGO StratComUA
(磲仂于 从仂仄仆从舒)
 于 仂仍仂于舒 舒于仍仆仆  (亢仆舒仂亟仆仂 舒仂舒
仄舒从亠亳仆亞仂于亳 仆舒亳于), 仍亠仆 舒于仍仆仆  (亠从舒仆从仂
亠从仍舒仄仆仂 从仂舒仍)
 舒亟仆亳从 仆舒 仆仂仄舒亶仆仂 仗仂仍亳从亳 亰 舒亠亞仆亳
从仂仄仆从舒亶, 舒亟仆亳从 舒仄 仆舒 弍仂仂仆亳 丕从舒仆亳.
弌仗于亰舒仆仂于仆亳从 丕从舒仆从仂 从亳亰仂于仂亞仂 仄亠亟舒-亠仆
丐亠仄舒: Digital marketing 于 仄舒从亠亳仆亞仂于亳 从仂仄仆从舒
仍仆舒
个仂仍仂于舒
亠从仂亳
丐亠仄舒: Marketing 2050
于亠舒
亠仍从舒仆舒
 舒仆亠 ECOMM Communication Consulting 舒  Change
Communication
 仂仂仍 丕仆于亠亳亠 弌亳仆亞仍仆仂 于 丕从舒仆 (2011-2016)
 舒亟仆亳从 仄仆舒 仆仂仄舒亶仆仂 仗仂仍亳从亳 丕从舒仆亳 (2015-2017)
 仂仍仂亟舒 亠仄 束弌仍亟  亠从仍舒仄損
 仆舒仂 舒 亰舒仆仂于仆亳从 亞舒仍亰亠于亳 仂亞舒仆亰舒亶 , UAPR 舒
从仂仆从于 束仂仍仂亳亶 PRO仗亠仍仍亠損  Pravda Awards.
 于舒: 亳于从亳亶 仆亳 亢仆舒仂亟仆亳 于亟仆仂亳仆 (丕),
个舒从仍亠 仄亢仆舒仂亟仆亳 亠从仂仆仂仄仆亳 于亟仆仂亳仆, 舒仆亟亳亟舒
亠从仂仆仂仄仆亳 仆舒从.
 仂于亟 仂弍仂亳: 弍仍亠 25 仂从于
 仂亠亶仆舒 从舒'舒: Provid / BBDO, Talan Communications,
Proximity Russia, Talan Group, Atlantic Group
 弌EO TWIGA Ukraine
 仗舒 TWIGA 丕从舒仆舒 于仂亟亳 亟仂 丐-3 亠亶亳仆亞 亠亠从亳于仆仂
亠从仍舒仄仆仂-从仂仄仆从舒亶仆亳 仂仍亟亳仆亞于, 舒 舒亞亠仆于舒   从仍舒亟 
仗仂于亟仆亳仄亳 亞舒于礆亳 亳仆从 亰舒 于仂仄亳 仗亠舒仍亰仂于舒仆亳仄亳
仆舒仗礆从舒仄亳. TWIGA 于 丕从舒仆 舒从仂亢  仂亟仆亳仄 亰 仍亟亠于 
从亠舒亳于, 仗亳亰亠仂仄 仄亢仆舒仂亟仆亳 舒 从舒仆从亳 亠亳于舒仍于
(弍仍亠 70 仆舒亞仂仂亟 亰舒 2010-2017 仂从亳, 亠亠亟 磻亳 3 仂-
仍亳亳 仆舒 舒仆从亳 亠于舒).
 仂于亟 仂弍仂亳: 弍仍亠 18 仂从于
 弌亠舒 亟磿仆仂: 舒从亠亳仆亞仂于 从仂仄仆从舒, 亠从仗亠亳亰舒 于
亰仆亳 仗仂亟从仂于亳 从舒亠亞仂 (仗仂亟从亳 舒于舒仆仆, 仆舒仗仂,
亰舒仂弍亳 亞亞仆亳, 舒仄舒亠于亳从舒, 仗仂弍仂于舒 亠仆从舒, 舒于仂仄仂弍仍,
亠亶仍, 仆舒仆亳, 仆亠仂仄 舒 仆.)
 于舒: 舒仂仆舒仍仆亳亶 仂仍亠仆仆亳亶 丕仆于亠亳亠 丕从舒仆亳 ()
(舒从亠亳仆亞  仆亞于亳从舒);
KMBS / Executive MBA Program.
弌于仍舒仆舒
弌亠仗舒仆亠仆从仂
丐亠仄舒: 仂 仆舒仗礆从亳 舒 仗仂亠 于 仄舒从亠亳仆亞仂于亳
从仂仄仆从舒
亠从仂亳
亠从仂亳
豫仍
弌亠亞亶从
丐亠仄舒: Creative VS Effectiveness
18
 亳亠从仂 Promotion Technologies
 于舒: 丕 仄亠仆  舒亞仂仄舒仆仂于舒. 亳亠仍 亞亠仂亞舒,
弍仂仍仂亞 舒 亳亰仄.
 仂于亟 仂弍仂亳: 20 仂从于  亠 仄舒从亠亳仆亞. 仂亳仆舒仍舒 亰
仗仂仄仂亠舒, 亰 2016 仂从 亟亳亠从仂
 仍仆亳: JTI Vodafone, 丐弌, 仂仍仂仆, 丐仂舒仍 丕从舒仆舒, Nivea.
Imperial Tabacco, 亳于舒, Nestle.
亠从仂亳
舒亳仆舒
丐仍亞舒
19
丐亠仄舒: Creative VS Effectiveness
 Account Director Promotion technologies
 于舒: 亢亠亞仂仆舒仍仆舒 从舒亟亠仄 丕仗舒于仍仆仆 亠仂仆舒仍仂仄
(丕). 丕亳亠仍 舒仆亞仍亶从仂 仄仂于亳 舒 亰舒弍亢仆仂 仍亠舒亳.
 仂于亟 仂弍仂亳: 弍仍亠 12 仂从于  亠 仄舒从亠亳仆亞.
仂亳仆舒仍舒 亰 弍仍仆亞 从仍亠从舒 于 亠从仍舒仄仆仂仄 舒亞亠仆于. Account
Director 亰 2017 仂从.
 仍仆亳: Vodafone, Strauss Ukraine, Rollton (Mareven Food),
Mondelez, Alfa Bank, MasterCard, Hasbro, 弌弍亠弍舒仆从, Imperial
Tobacco.
丐亠仄舒: 仍舒亳仆 仄亠舒仆从亳 Consumer promo
 亳亠从仂 从仂仄仆从舒亶仆仂 舒亞亠仆 束丐 丕損
 于舒: 丕 仄. 丐舒舒舒 丿亠于亠仆从舒, 舒亞 弍仂仍仂亞, 亞亠仆仆亳亶
仆亢亠仆亠. 丐丕, 舒亞 仄亠仆亠亟亢仄亠仆  亠从仂仆仂仄从亳.
 仂于亟 仂弍仂亳: 弍仍亠 18 仂从于.
 仂亠亶仆舒 从舒'舒: 舒 个亟亰 丕从舒仆舒, 亟亳亳弍仂 丐弌,
client service director  -仗, 仄舒从亠亳仆亞-亟亳亠从仂
仆舒仂仆舒仍仆仂 舒仗亠仆仂 仄亠亠亢 束舒仆 仗亠从舒損.
 弌亠舒 亟磿仆仂: 舒从亠亳仆亞仂于 从仂仄仆从舒. 从仗亠亳亰舒 于
亰仆亳 从舒亠亞仂. 仂亰仂弍从舒  于仗仂于舒亟亢亠仆仆 仆亠亞仂于舒仆亳
从舒仄仗舒仆亶, 仗仂亞舒仄 仍仂磿仆仂, POME 仗仂亞舒仄.
仍亠从舒仆亟舒
仂亞于亳仆亠仆从仂
亠从仂亳
亠从仂亳
 弌舒亳亶 从仂仗舒亶亠 MullenLowe Advents
 于舒: Charted Institute of Marketing
 仂于亟 仂弍仂亳: 于 仗仂亠 21 从
 仂亠亶仆舒 从舒'舒: 亰 弍仂从 从仍仆舒 - 仗仂亳仆舒ム亳 于亟 舒亳亠仆舒
亟亳亠从仂舒 仗仂 仄舒从亠亳仆亞 亟仂 亞仗 弍亠仆亟 仄亠仆亠亟亢亠舒 仗亠仄仄
仄舒仂从 于 SUN Inbew Ukraine (Taller, Stella Artois, 亠仄舒仆).  弍仂从
舒亞亠仆于舒 - 从亠舒亳于仆亳亶 亟亳亠从仂舒 仗仂亳仆舒ム亳  束A-Group損.
 弌亠舒 亟磿仆仂: 仆亠亞仂于舒仆 仄舒从亠亳仆亞仂于 从仂仄仆从舒, 从亠舒亳于.
从仗亠亳亰舒 于 consumer promo, trade promo, 于亠仆舒.
 仍仆亳: Imperial Tobacco Group, JTI, Coca-Cola, Novartis Consumer
Health, 亳于舒, Hexagone, Bosch, OLX, AP Group, Philips,
Syngenta, Strauss Ukraine, 舒仆从 丕, Lifecell
豫仍
仂仆磪舒
丐亠仄舒: 仍舒亳仆 仄亠舒仆从亳 Consumer promo
丐亠仄舒: 仂亞舒仄亳 仍仂磿仆仂
亠从仂亳
舒舒仍
亳亞舒仍从仆舒
 亰仆亠-亟亳亠从仂 Prospects Group 于 丕从舒仆
 于舒: International Christian University Kiev- Vienna
(Business Administration - Management)
 仂于亟 仂弍仂亳: 弍仍亠 15 仂从于
 仂亠亶仆舒 从舒'舒: KP Publications, Prospects Group
 弌亠舒 亟磿仆仂: 仂于亠亟仆从仂于亳亶 仄舒从亠亳仆亞, 仄舒从亠亳仆亞
仍仂磿仆仂, 仆亠亞仂于舒仆 仄舒从亠亳仆亞仂于 从仂仄仆从舒. 从仗亠亳亰舒
于 亰仆亳 从舒亠亞仂 (亠亶仍, 舒仄舒亠于亳从舒, FMCG, mobile,
弍舒仆从于从舒 亠舒, 仂亞于亠仍仆 亠仆亳,  仆.). 丕仗舒于仍仆仆
仗仂亞舒仄舒仄亳 仍仂磿仆仂 (舒亠亞仆 仂亰仂弍从亳, 亰舒仗从 
仗亟亳仄从舒), 仗舒于仍仆仆 仆亠亞仂于舒仆亳仄亳 仗仂亠从舒仄亳 于 亠
consumer & trade 仄舒从亠亳仆亞.
 仍仆亳: Mastercard, Sandoz, Nokia, Kyivstar, P&G, Red Head
Family Corporation, HTC,  仆.
亠从仂亳
丐亠仄舒: Event marketing. 亠 仗仂 于仂
 Director TWIGAGO!
 于舒: PMD Management & Leadership, MIM Kiev;
Masters Degree in Marketing, Vadym Hetman Kyiv National Economic
University .
 仂于亟 仂弍仂亳: 弍仍亠 14 仂从于.
 仂亠亶仆舒 从舒舒: TWIGA'GO!, SMART Marketing, ITCG, Aqua
BTL, PCG, Sinatra Adv.
 弌亠舒 亟磿仆仂: marketing communications, event management,
shopper marketing, integration campaigns. 仗亠亳亰舒 于
亰仆仂仄舒仆仆亳 从舒亠亞仂.
 仍仆亳: PepsiCo Ukraine, FUIB, Kyivstar, ORIMI, AFU, Beko, Lactalis,
Loreal, InBev, Velux, Biola, Samsung Electronics Ukraine, Philip Morris
Ukraine, Ukrtelecom, SUN InBev, Comfy.
弌于仍舒仆舒
从仂于舒
亠从仂亳
从仂
亳仍磻仂于
丐亠仄舒: 亠舒仆亟舒仆 仗亟仂亟亳 于 仄舒从亠亳仆亞仂于亳
从仂仄仆从舒
 New Business Development OUTFORZ
 于舒: 丱亠仂仆从亳亶 亟亠亢舒于仆亳亶 仆于亠亳亠: 仗舒从亳仆舒
仗亳仂仍仂亞; 仗亠亟舒亞仂亞从舒; 仄亠仆亠亟亢仄亠仆, City Business School: MBA
Professional (management, marketing & sales)
 仂于亟 仂弍仂亳:
 13 仂从于 亟仂于亟 于 仗仂亟舒亢舒 仂于舒于  仗仂仍亞
 10 仂从于 亟仂于亟 于 从亠于仆亳于  仗舒于仍仆仆 从仂仄舒仆亟舒仄亳
 8 仂从于 亟仂于亟 于 仆舒于舒仆仆: 亠仆仆亞亳 舒 从仂亳仆亞 仗仂于亟
 弌亠舒 亟磿仆仂: 舒从亠亳仆亞仂于 从仂仄仆从舒, 从亠舒亳于, BTL, 亠亶亟
仄舒从亠亳仆亞, Proximity Mobile Advertising
 Credo in business: 舒亟舒于舒亳 磻仆亳亶, 亠从从仍ミ経湖火出湖, 仆舒亟亶仆亳亶
亠于, 仗礆仂于舒仆亳亶 仆舒 舒亠亞仆亳亶 仂亰于亳仂从 仗舒仆亠从仂亞仂
弍亰仆亠.
INNOVATION&TECH MARKETING SOLUTIONS
亠从仂亳
丐亠仄舒: Digital marketing. Content marketing 舒 SMM
仍亠从舒仆亟
亳从亳亠仆从仂
 CEO MEX Advertising
 于舒: 舒仂仆舒仍仆亳亶 亠仆仆亳亶 仆于亠亳亠 丕从舒仆亳 束損
(舒从亠亳仆亞)
 仂于亟 仂弍仂亳: 16 仂从于
 仂亠亶仆舒 从舒'舒: DIALLA Communications, MEX Advertising
 弌亠舒 亟磿仆仂: 仄舒 于亠仍亳从亳亶 亟仂于亟 仂弍仂亳 于 亠
从仂仄仆从舒亶, 亠舒仍亰于舒于 从仂仄仗仍亠从仆 仗仂亠从亳 (从亠舒亳于, 仄亠亟舒, PR,
仄舒从亠亳仆亞仂于 仗仂仍亞亳, digital) 亟仍 从舒亠亞仂亶 Telecom, TV, IT, GR,
FMCG, Finance, Pharma, NGO  仆.
 仍仆亳: Vodafone, 亊, BAT, Discovery, Reckitt Benckiser,
Samsung, JSI, UWF  仆.
舒
丿仍仂于舒
 SMM Head 于 Havas Digital Kyiv
 仂于亟 仂弍仂亳: 弍仍亠 6 仂从于 仆舒 亠从仍舒仄仆仂仄 亳仆从. 5
仂从于 于 digital 仆舒 仂仂仆 舒亞亠仆
 从仗亠亳亰舒: 仂亰仂弍从舒 舒亠亞亶 仗仂于亠亟仆从亳 弍亠仆亟于 
仂仄亠亠亢舒, 从仂仄仗仍亠从仆亳亶 舒亟亳 c仂仄亠亠亢, 仗仂于仆亳亶 亳从仍
仂弍仂亳 于 仂仄亠亠亢舒, 舒仆舒仍亰 亠仆亟于, 仂亰仂弍从舒 舒从亳于舒亶,
仂弍仂舒 亰 opinion leaders & influencers
 仍仆亳: Hexagone, PepsiCo, Nestle, Bayadera, Protoria,
Unileaver, Helkel, Danon, Mastercard.
丐亠仄舒: 束仂于亠亟仆从舒 弍亠仆亟 于 Digital  2018損
26
亠从仂亳
仍舒仆 仗仂于亠亟亠仆仆
 17.01 - 11.04 - 仍亠从 舒 仗舒从亳从舒
 亟仂 15 弍亠亠亰仆 - 仗亟亞仂仂于从舒 舒 亰亟舒舒
仆亟亳于亟舒仍仆仂亞仂 亰舒于亟舒仆仆
 15.03 - 05.04 - 仂仆从舒 仆亟亳于亟舒仍仆亳 亰舒于亟舒仆
 仗亟仄从亳 仂仆ミ火夷出術
 11 从于仆  于亠仆仆 亠亳从舒于
仆ミ火夷出術 仂弍
 舒从亳从舒 (6 亰舒仆, 10 弍舒仍于/亰舒于亟舒仆仆) 
max 60 弍舒仍于
 仆亟亳于亟舒仍仆亠 亰舒于亟舒仆仆 (1 亰 3 于舒舒仆于) 
max 40 弍舒仍于
 弌亠亳从舒  75-100 弍舒仍于.
仂亰从仍舒亟 亰舒仆
亞舒仆亰舒亶仆
仄仂仄亠仆亳
 仗舒 从 Customer Experience 于 Facebook
(亟亠仆亳  仍亠从仂亳) - 仂弍仄仆 仄舒亠舒仍舒仄亳 (仗亠亰亠仆舒,
亰舒于亟舒仆仆, 于亳从仂仆舒仆 仂弍仂亳).
 仂仄舒仆亟亳 亟仍 于亳从仂仆舒仆仆 仗舒从亳仆亳 亰舒于亟舒仆
- 仆亠 弍仍亠 12 从仂仄舒仆亟.
 仆亟亳于亟舒仍仆亠 亰舒于亟舒仆仆  2-3 于舒舒仆亳, 仆舒 从仂亢亠仆
于舒舒仆 舒仆亳从舒仄 仗仂亟仍亳亳 仗仂于仆.
Cannes lions 2018
Grand Prix 揃 Brand Experience & Activation Lions
TODAY AT APPLE
2018 揃 APPLE 揃 Apple Cupertino
Customer Retail / In-store Experience
https://www.youtube.com/watch?v=RZ1b5IncN4c
Cannes lions 2018
Silver Lion 揃 Brand Experience & Activation Lions
VOLVO LIVE REVIEWS
2018 揃 VOLVO 揃 GREY Sao Paulo
Sectors > Automotive
https://www.youtube.com/watch?v=yqdZF_lbWQo
Cannes lions 2018
Silver Lion 揃 Brand Experience & Activation Lions
SAFECAP
2018 揃 FORD 揃 GTB Sao Paulo
Sectors > Automotive
https://www.youtube.com/watch?v=6ntbi9yuRvI
Cannes lions 2018
Gold Lion 揃 Brand Experience & Activation Lions
SAVE OUR SPECIES
2018 揃 LACOSTE 揃 BETC Paris
Launch / Re-launch
https://www.youtube.com/watch?v=v-ZhYyY1daw
Cannes lions 2018
Bronze Lion 揃 Brand Experience & Activation Lions
SELFIESTIX
2018 揃 MARS 揃 BBDO Auckland
Retail Promotions & Competitions
https://www.youtube.com/watch?v=ZlOxv3zrZyo
Cannes lions 2018
Bronze Lion
Celebrate Diversity
2018 揃 Eurovision Ukraine 2017 揃 banda agency
https://vimeo.com/275612464
Cannes lions 2018
Silver Lion
Go With The Flaw
2018 揃 Diesel 揃 Family Production
https://youtu.be/aYxG1ASrYKo
磻仄仂 亰舒 于舒亞!
www.mami.org.ua
+380 67 657 24 02
news@mami.com.ua

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Customer experience 2019

  • 2. 仂 仆舒 www.mami.org.ua 舒仍亰亠于舒 舒仂舒 亳仆从 仄舒从亠亳仆亞仂于亳 亠于于 于 丕从舒仆 从 仆舒仂亟亢亠仆仆: 2006 弌从仍舒亟: 50 从舒仆从亳 舒亞亠仆于 80% - 从仍舒亟舒 于亟 于 亞舒于于 亳仆从 丕从舒仆亳 仂亳亠仆 仆从: 仂弍'亟仆舒仆仆 亞舒仍亰 仂仄于舒仆仆 仗仍仂舒亟仂从 亟仍 仂弍仄仆 亟仂于亟 仗亠舒仍舒仄亳 仗亟于亳亠仆仆 于仆 从舒亟仂于仂 仗亟亞仂仂于从亳 亰舒 亟仂仗仂仄仂亞仂 仂于仆 仗仂亞舒仄 仂亰仂弍从舒 亟亳仆亳 舒仆亟舒于 舒仆舒仍亳从舒 亳仆从 仍仂弍ミ火夷出術 仆亠亠于 亞舒仍亰
  • 4. 仂 仂 弍亟亠仄仂 亞仂于仂亳亳: 亠舒 仂于仆仂 仗仂亞舒仄亳 Customer Experience: 亳于亠亳 于亠仆 亰仆舒仆 亟亠仆于 于亟仗仂于亟仆 亟仂 舒仆亳 于亳仄仂亞 仂弍仂仂亟舒于于 仂亰亟仍亳: Digital marketing Consumer marketing Loyalty marketing NONstandart communications Creative VS Effectiveness Marketing 2050
  • 5. 亳亟亳 亳亰仆舒亠仆仆 CONSUMER MARKETING 仂亰仂弍从舒 舒亠亞 仗仂亞舒仄 亰 亳仄仍ミ火夷出術 仗仂亟舒亢于. 仂亰仂弍从舒 仆舒仂仆舒仍仆亳 舒 仍仂从舒仍仆亳 仗仂亞舒仄 亰 亳仄仍ミ火夷出術 仗仂亟舒亢于: 于仂亠仆仆 从亠舒亳于仆亳 从仂仆亠仗亶, 仄亠舒仆从, 仄舒亠舒仍于. 亟亞仂仂于从舒, 仂亞舒仆亰舒 舒 仗仂于亠亟亠仆仆 仗仂仍仂于亳 仂弍: 亠仄仗仍仆亞亳, 亟亠亞舒, 仗仂亟舒仆仂从 亰舒 仗仂从仗从, 仂亰亞舒/从仂仆从亳, 亰弍亠亳 仂亳仄舒亶, 仗仂亳亠仆仆 仆仂仄舒亶仆亳 仄舒亠舒仍于, 从仂仆仍于舒仆仆 仗仂仍亳. TRADE MARKETING 仂亰仂弍从舒 亠仆 舒亠亞亶 于 仂弍仍舒 仂亞仂于仂亞仂 仄舒从亠亳仆亞, 亟仂仍亟亢亠仆仆 于 仂亰亟弍仆亶 仂亞于仍 (Trade Marketing Strategic Planning and Marketing Audit). 丐于仂舒 仂亰仂弍从舒 丐-从仂仄仆从舒亶. 仂亞舒仄亳 亳仄仍ミ火夷出術 仗仂亟舒于于. 仂仍仂于 仂弍仂亳. 仍舒亳从舒 仄舒从亠亳仆亞仂于亳 亠于于 http://mami.org.ua/classification
  • 6. 亳亟亳 亳亰仆舒亠仆仆 EVENT MARKETING & SPONSORSHIP 仂亰仂弍从舒 从仂仆亠仗 仗仂亟 亠舒仍亰舒. 仂亟 丐 亟仍 从仆亠于仂亞仂 仗仂亢亳于舒舒. 仂亟 丐 亟仍 弍亰仆亠 仗仂亢亳于舒舒. LOYALTY MARKETING 仂亰仂弍从舒 舒亠亞亶 仗仂弍亟仂于亳 仗亠仂仆舒仍亰仂于舒仆亳 于亟仆仂亳仆, 仗仂亞舒仄 仍仂磿仆仂 舒 亠舒仍亰舒. 仂仍亞亳 仗礆仂 仂亰亳仍从亳. 丕仗舒于仍仆仆 弍舒亰舒仄亳 亟舒仆亳. 仂仍亞亳 从仂仍仍-亠仆 舒弍仂 从仂仆舒从-亠仆 (Call & Contact Centers Services). NONSTANDART communications life placement, ambient media 仍舒亳从舒 仄舒从亠亳仆亞仂于亳 亠于于 http://mami.org.ua/classification
  • 7. 100 % Real Virtual Reality Advertising Agency: Leavingstone, Georgia Advertised product/service: beer Old Irish Advertiser: Natakhtari Brewery (EFES Georgia) Year of creation: 2016 Link: https://youtu.be/3-MMJ-in8AI Grand Prix A. Marketing Disciplines Vertical http://non-media.com/
  • 9. "Born for Hugs" charity campaign by Huggies Advertising Agency: ISD Group, Ukraine Advertised product/service: Huggies Elite Soft diapers Advertiser: Huggies, Kimberly Clark Year of creation: 2017 Link: https://youtu.be/YolBZtfnQsI Grand Prix PRODUCTS & SERVICES FOR CHILDREN http://non-media.com/
  • 10. 10
  • 11. 亊 于亟 亠从仗亠于 亞舒仍亰 弌 亠舒仍亰舒 仗仂亠从于 亰 于 仗舒从亳从于 丐 仆舒亟 亠舒仍仆亳仄亳 弍亳舒仄亳 于亟 从仍仆于 弌丐丕亊 于 从舒亳 舒亞亠仆
  • 12. 12 丶 13 亅弌丐 10 丐 24 6 仗舒从亳仆亳 亰舒仆 仆亟亳于亟舒仍仆亠 亰舒于亟舒仆仆 亰舒 弍亳仂仄 于亟 从仂仄仗舒仆亶-从仍仆于 弌亠亳从舒 乂仂 弍亟亠:
  • 14. 亠从仂亳 仂仍仂于舒 仗舒于仍仆仆 , CEO Havas Creative Group Ukraine 于舒: 丕丐 (弍亞舒仍亠从亳亶 仂弍仍从 舒 舒亟亳) 仂于亟 仂弍仂亳: 弍仍亠 15 仂从于 仂亠亶仆舒 从舒'舒 141 Ukraine, Euro RSCG 4D, Havas Engage Ukraine 弌亠舒 亟磿仆仂: 舒从亠亳仆亞仂于 从仂仄仆从舒, 从亠舒亳于. 从仗亠亳亰舒 于 亰仆亳 从舒亠亞仂 (亠亶仍, 舒仄舒亠于亳从舒, 仂于舒亳 从舒亠亞仂 Home Care, 舒于仂仄仂弍仍, 仆.) 仂亰仂弍从舒 于仗仂于舒亟亢亠仆仆 仆亠亞仂于舒仆亳 从舒仄仗舒仆亶, 亠亶亟 仄舒从亠亳仆亞仂于亳 仆舒亳于. 仍仆亳: Kraft Foods, ITU, Bosch, Coca-Cola, McDonalds, VISA, LOreal, 丐弌, Citroen, Pernod Ricard Ukraine, 仄弍亠仍-仍舒从 丕从舒仆舒, Carlsberg Group, 个仂从仂 舒 仆. 舒舒仍 仂仂亰仂于舒 亠亰亠仆舒 仗仂亞舒仄亳 束Customer Experience損.
  • 15. 亠从仂亳 从仗亠 亠 仄舒从亠亳仆亞仂于亳 从仂仄仆从舒亶 19 仂从于 亟仂于亟 于 亞舒仍亰 舒亠亞仆亳 仄舒从亠亳仆亞仂于亳 从仂仄仆从舒亶 仍舒仆亳从 亞亠仆于舒 仄舒从亠亳仆亞仂于亳 亠仆 RAM360 亞亠仆于舒 亠仗舒亶仆仂亞仂 仄亠仆亠亟亢仄亠仆 CORE, 亰舒仆仂于仆亳从 NGO StratComUA (磲仂于 从仂仄仆从舒) 于 仂仍仂于舒 舒于仍仆仆 (亢仆舒仂亟仆仂 舒仂舒 仄舒从亠亳仆亞仂于亳 仆舒亳于), 仍亠仆 舒于仍仆仆 (亠从舒仆从仂 亠从仍舒仄仆仂 从仂舒仍) 舒亟仆亳从 仆舒 仆仂仄舒亶仆仂 仗仂仍亳从亳 亰 舒亠亞仆亳 从仂仄仆从舒亶, 舒亟仆亳从 舒仄 仆舒 弍仂仂仆亳 丕从舒仆亳. 弌仗于亰舒仆仂于仆亳从 丕从舒仆从仂 从亳亰仂于仂亞仂 仄亠亟舒-亠仆 丐亠仄舒: Digital marketing 于 仄舒从亠亳仆亞仂于亳 从仂仄仆从舒 仍仆舒 个仂仍仂于舒
  • 16. 亠从仂亳 丐亠仄舒: Marketing 2050 于亠舒 亠仍从舒仆舒 舒仆亠 ECOMM Communication Consulting 舒 Change Communication 仂仂仍 丕仆于亠亳亠 弌亳仆亞仍仆仂 于 丕从舒仆 (2011-2016) 舒亟仆亳从 仄仆舒 仆仂仄舒亶仆仂 仗仂仍亳从亳 丕从舒仆亳 (2015-2017) 仂仍仂亟舒 亠仄 束弌仍亟 亠从仍舒仄損 仆舒仂 舒 亰舒仆仂于仆亳从 亞舒仍亰亠于亳 仂亞舒仆亰舒亶 , UAPR 舒 从仂仆从于 束仂仍仂亳亶 PRO仗亠仍仍亠損 Pravda Awards. 于舒: 亳于从亳亶 仆亳 亢仆舒仂亟仆亳 于亟仆仂亳仆 (丕), 个舒从仍亠 仄亢仆舒仂亟仆亳 亠从仂仆仂仄仆亳 于亟仆仂亳仆, 舒仆亟亳亟舒 亠从仂仆仂仄仆亳 仆舒从. 仂于亟 仂弍仂亳: 弍仍亠 25 仂从于 仂亠亶仆舒 从舒'舒: Provid / BBDO, Talan Communications, Proximity Russia, Talan Group, Atlantic Group
  • 17. 弌EO TWIGA Ukraine 仗舒 TWIGA 丕从舒仆舒 于仂亟亳 亟仂 丐-3 亠亶亳仆亞 亠亠从亳于仆仂 亠从仍舒仄仆仂-从仂仄仆从舒亶仆亳 仂仍亟亳仆亞于, 舒 舒亞亠仆于舒 从仍舒亟 仗仂于亟仆亳仄亳 亞舒于礆亳 亳仆从 亰舒 于仂仄亳 仗亠舒仍亰仂于舒仆亳仄亳 仆舒仗礆从舒仄亳. TWIGA 于 丕从舒仆 舒从仂亢 仂亟仆亳仄 亰 仍亟亠于 从亠舒亳于, 仗亳亰亠仂仄 仄亢仆舒仂亟仆亳 舒 从舒仆从亳 亠亳于舒仍于 (弍仍亠 70 仆舒亞仂仂亟 亰舒 2010-2017 仂从亳, 亠亠亟 磻亳 3 仂- 仍亳亳 仆舒 舒仆从亳 亠于舒). 仂于亟 仂弍仂亳: 弍仍亠 18 仂从于 弌亠舒 亟磿仆仂: 舒从亠亳仆亞仂于 从仂仄仆从舒, 亠从仗亠亳亰舒 于 亰仆亳 仗仂亟从仂于亳 从舒亠亞仂 (仗仂亟从亳 舒于舒仆仆, 仆舒仗仂, 亰舒仂弍亳 亞亞仆亳, 舒仄舒亠于亳从舒, 仗仂弍仂于舒 亠仆从舒, 舒于仂仄仂弍仍, 亠亶仍, 仆舒仆亳, 仆亠仂仄 舒 仆.) 于舒: 舒仂仆舒仍仆亳亶 仂仍亠仆仆亳亶 丕仆于亠亳亠 丕从舒仆亳 () (舒从亠亳仆亞 仆亞于亳从舒); KMBS / Executive MBA Program. 弌于仍舒仆舒 弌亠仗舒仆亠仆从仂 丐亠仄舒: 仂 仆舒仗礆从亳 舒 仗仂亠 于 仄舒从亠亳仆亞仂于亳 从仂仄仆从舒 亠从仂亳
  • 18. 亠从仂亳 豫仍 弌亠亞亶从 丐亠仄舒: Creative VS Effectiveness 18 亳亠从仂 Promotion Technologies 于舒: 丕 仄亠仆 舒亞仂仄舒仆仂于舒. 亳亠仍 亞亠仂亞舒, 弍仂仍仂亞 舒 亳亰仄. 仂于亟 仂弍仂亳: 20 仂从于 亠 仄舒从亠亳仆亞. 仂亳仆舒仍舒 亰 仗仂仄仂亠舒, 亰 2016 仂从 亟亳亠从仂 仍仆亳: JTI Vodafone, 丐弌, 仂仍仂仆, 丐仂舒仍 丕从舒仆舒, Nivea. Imperial Tabacco, 亳于舒, Nestle.
  • 19. 亠从仂亳 舒亳仆舒 丐仍亞舒 19 丐亠仄舒: Creative VS Effectiveness Account Director Promotion technologies 于舒: 亢亠亞仂仆舒仍仆舒 从舒亟亠仄 丕仗舒于仍仆仆 亠仂仆舒仍仂仄 (丕). 丕亳亠仍 舒仆亞仍亶从仂 仄仂于亳 舒 亰舒弍亢仆仂 仍亠舒亳. 仂于亟 仂弍仂亳: 弍仍亠 12 仂从于 亠 仄舒从亠亳仆亞. 仂亳仆舒仍舒 亰 弍仍仆亞 从仍亠从舒 于 亠从仍舒仄仆仂仄 舒亞亠仆于. Account Director 亰 2017 仂从. 仍仆亳: Vodafone, Strauss Ukraine, Rollton (Mareven Food), Mondelez, Alfa Bank, MasterCard, Hasbro, 弌弍亠弍舒仆从, Imperial Tobacco.
  • 20. 丐亠仄舒: 仍舒亳仆 仄亠舒仆从亳 Consumer promo 亳亠从仂 从仂仄仆从舒亶仆仂 舒亞亠仆 束丐 丕損 于舒: 丕 仄. 丐舒舒舒 丿亠于亠仆从舒, 舒亞 弍仂仍仂亞, 亞亠仆仆亳亶 仆亢亠仆亠. 丐丕, 舒亞 仄亠仆亠亟亢仄亠仆 亠从仂仆仂仄从亳. 仂于亟 仂弍仂亳: 弍仍亠 18 仂从于. 仂亠亶仆舒 从舒'舒: 舒 个亟亰 丕从舒仆舒, 亟亳亳弍仂 丐弌, client service director -仗, 仄舒从亠亳仆亞-亟亳亠从仂 仆舒仂仆舒仍仆仂 舒仗亠仆仂 仄亠亠亢 束舒仆 仗亠从舒損. 弌亠舒 亟磿仆仂: 舒从亠亳仆亞仂于 从仂仄仆从舒. 从仗亠亳亰舒 于 亰仆亳 从舒亠亞仂. 仂亰仂弍从舒 于仗仂于舒亟亢亠仆仆 仆亠亞仂于舒仆亳 从舒仄仗舒仆亶, 仗仂亞舒仄 仍仂磿仆仂, POME 仗仂亞舒仄. 仍亠从舒仆亟舒 仂亞于亳仆亠仆从仂 亠从仂亳
  • 21. 亠从仂亳 弌舒亳亶 从仂仗舒亶亠 MullenLowe Advents 于舒: Charted Institute of Marketing 仂于亟 仂弍仂亳: 于 仗仂亠 21 从 仂亠亶仆舒 从舒'舒: 亰 弍仂从 从仍仆舒 - 仗仂亳仆舒ム亳 于亟 舒亳亠仆舒 亟亳亠从仂舒 仗仂 仄舒从亠亳仆亞 亟仂 亞仗 弍亠仆亟 仄亠仆亠亟亢亠舒 仗亠仄仄 仄舒仂从 于 SUN Inbew Ukraine (Taller, Stella Artois, 亠仄舒仆). 弍仂从 舒亞亠仆于舒 - 从亠舒亳于仆亳亶 亟亳亠从仂舒 仗仂亳仆舒ム亳 束A-Group損. 弌亠舒 亟磿仆仂: 仆亠亞仂于舒仆 仄舒从亠亳仆亞仂于 从仂仄仆从舒, 从亠舒亳于. 从仗亠亳亰舒 于 consumer promo, trade promo, 于亠仆舒. 仍仆亳: Imperial Tobacco Group, JTI, Coca-Cola, Novartis Consumer Health, 亳于舒, Hexagone, Bosch, OLX, AP Group, Philips, Syngenta, Strauss Ukraine, 舒仆从 丕, Lifecell 豫仍 仂仆磪舒 丐亠仄舒: 仍舒亳仆 仄亠舒仆从亳 Consumer promo
  • 22. 丐亠仄舒: 仂亞舒仄亳 仍仂磿仆仂 亠从仂亳 舒舒仍 亳亞舒仍从仆舒 亰仆亠-亟亳亠从仂 Prospects Group 于 丕从舒仆 于舒: International Christian University Kiev- Vienna (Business Administration - Management) 仂于亟 仂弍仂亳: 弍仍亠 15 仂从于 仂亠亶仆舒 从舒'舒: KP Publications, Prospects Group 弌亠舒 亟磿仆仂: 仂于亠亟仆从仂于亳亶 仄舒从亠亳仆亞, 仄舒从亠亳仆亞 仍仂磿仆仂, 仆亠亞仂于舒仆 仄舒从亠亳仆亞仂于 从仂仄仆从舒. 从仗亠亳亰舒 于 亰仆亳 从舒亠亞仂 (亠亶仍, 舒仄舒亠于亳从舒, FMCG, mobile, 弍舒仆从于从舒 亠舒, 仂亞于亠仍仆 亠仆亳, 仆.). 丕仗舒于仍仆仆 仗仂亞舒仄舒仄亳 仍仂磿仆仂 (舒亠亞仆 仂亰仂弍从亳, 亰舒仗从 仗亟亳仄从舒), 仗舒于仍仆仆 仆亠亞仂于舒仆亳仄亳 仗仂亠从舒仄亳 于 亠 consumer & trade 仄舒从亠亳仆亞. 仍仆亳: Mastercard, Sandoz, Nokia, Kyivstar, P&G, Red Head Family Corporation, HTC, 仆.
  • 23. 亠从仂亳 丐亠仄舒: Event marketing. 亠 仗仂 于仂 Director TWIGAGO! 于舒: PMD Management & Leadership, MIM Kiev; Masters Degree in Marketing, Vadym Hetman Kyiv National Economic University . 仂于亟 仂弍仂亳: 弍仍亠 14 仂从于. 仂亠亶仆舒 从舒舒: TWIGA'GO!, SMART Marketing, ITCG, Aqua BTL, PCG, Sinatra Adv. 弌亠舒 亟磿仆仂: marketing communications, event management, shopper marketing, integration campaigns. 仗亠亳亰舒 于 亰仆仂仄舒仆仆亳 从舒亠亞仂. 仍仆亳: PepsiCo Ukraine, FUIB, Kyivstar, ORIMI, AFU, Beko, Lactalis, Loreal, InBev, Velux, Biola, Samsung Electronics Ukraine, Philip Morris Ukraine, Ukrtelecom, SUN InBev, Comfy. 弌于仍舒仆舒 从仂于舒
  • 24. 亠从仂亳 从仂 亳仍磻仂于 丐亠仄舒: 亠舒仆亟舒仆 仗亟仂亟亳 于 仄舒从亠亳仆亞仂于亳 从仂仄仆从舒 New Business Development OUTFORZ 于舒: 丱亠仂仆从亳亶 亟亠亢舒于仆亳亶 仆于亠亳亠: 仗舒从亳仆舒 仗亳仂仍仂亞; 仗亠亟舒亞仂亞从舒; 仄亠仆亠亟亢仄亠仆, City Business School: MBA Professional (management, marketing & sales) 仂于亟 仂弍仂亳: 13 仂从于 亟仂于亟 于 仗仂亟舒亢舒 仂于舒于 仗仂仍亞 10 仂从于 亟仂于亟 于 从亠于仆亳于 仗舒于仍仆仆 从仂仄舒仆亟舒仄亳 8 仂从于 亟仂于亟 于 仆舒于舒仆仆: 亠仆仆亞亳 舒 从仂亳仆亞 仗仂于亟 弌亠舒 亟磿仆仂: 舒从亠亳仆亞仂于 从仂仄仆从舒, 从亠舒亳于, BTL, 亠亶亟 仄舒从亠亳仆亞, Proximity Mobile Advertising Credo in business: 舒亟舒于舒亳 磻仆亳亶, 亠从从仍ミ経湖火出湖, 仆舒亟亶仆亳亶 亠于, 仗礆仂于舒仆亳亶 仆舒 舒亠亞仆亳亶 仂亰于亳仂从 仗舒仆亠从仂亞仂 弍亰仆亠. INNOVATION&TECH MARKETING SOLUTIONS
  • 25. 亠从仂亳 丐亠仄舒: Digital marketing. Content marketing 舒 SMM 仍亠从舒仆亟 亳从亳亠仆从仂 CEO MEX Advertising 于舒: 舒仂仆舒仍仆亳亶 亠仆仆亳亶 仆于亠亳亠 丕从舒仆亳 束損 (舒从亠亳仆亞) 仂于亟 仂弍仂亳: 16 仂从于 仂亠亶仆舒 从舒'舒: DIALLA Communications, MEX Advertising 弌亠舒 亟磿仆仂: 仄舒 于亠仍亳从亳亶 亟仂于亟 仂弍仂亳 于 亠 从仂仄仆从舒亶, 亠舒仍亰于舒于 从仂仄仗仍亠从仆 仗仂亠从亳 (从亠舒亳于, 仄亠亟舒, PR, 仄舒从亠亳仆亞仂于 仗仂仍亞亳, digital) 亟仍 从舒亠亞仂亶 Telecom, TV, IT, GR, FMCG, Finance, Pharma, NGO 仆. 仍仆亳: Vodafone, 亊, BAT, Discovery, Reckitt Benckiser, Samsung, JSI, UWF 仆.
  • 26. 舒 丿仍仂于舒 SMM Head 于 Havas Digital Kyiv 仂于亟 仂弍仂亳: 弍仍亠 6 仂从于 仆舒 亠从仍舒仄仆仂仄 亳仆从. 5 仂从于 于 digital 仆舒 仂仂仆 舒亞亠仆 从仗亠亳亰舒: 仂亰仂弍从舒 舒亠亞亶 仗仂于亠亟仆从亳 弍亠仆亟于 仂仄亠亠亢舒, 从仂仄仗仍亠从仆亳亶 舒亟亳 c仂仄亠亠亢, 仗仂于仆亳亶 亳从仍 仂弍仂亳 于 仂仄亠亠亢舒, 舒仆舒仍亰 亠仆亟于, 仂亰仂弍从舒 舒从亳于舒亶, 仂弍仂舒 亰 opinion leaders & influencers 仍仆亳: Hexagone, PepsiCo, Nestle, Bayadera, Protoria, Unileaver, Helkel, Danon, Mastercard. 丐亠仄舒: 束仂于亠亟仆从舒 弍亠仆亟 于 Digital 2018損 26 亠从仂亳
  • 27. 仍舒仆 仗仂于亠亟亠仆仆 17.01 - 11.04 - 仍亠从 舒 仗舒从亳从舒 亟仂 15 弍亠亠亰仆 - 仗亟亞仂仂于从舒 舒 亰亟舒舒 仆亟亳于亟舒仍仆仂亞仂 亰舒于亟舒仆仆 15.03 - 05.04 - 仂仆从舒 仆亟亳于亟舒仍仆亳 亰舒于亟舒仆 仗亟仄从亳 仂仆ミ火夷出術 11 从于仆 于亠仆仆 亠亳从舒于
  • 28. 仆ミ火夷出術 仂弍 舒从亳从舒 (6 亰舒仆, 10 弍舒仍于/亰舒于亟舒仆仆) max 60 弍舒仍于 仆亟亳于亟舒仍仆亠 亰舒于亟舒仆仆 (1 亰 3 于舒舒仆于) max 40 弍舒仍于 弌亠亳从舒 75-100 弍舒仍于.
  • 30. 亞舒仆亰舒亶仆 仄仂仄亠仆亳 仗舒 从 Customer Experience 于 Facebook (亟亠仆亳 仍亠从仂亳) - 仂弍仄仆 仄舒亠舒仍舒仄亳 (仗亠亰亠仆舒, 亰舒于亟舒仆仆, 于亳从仂仆舒仆 仂弍仂亳). 仂仄舒仆亟亳 亟仍 于亳从仂仆舒仆仆 仗舒从亳仆亳 亰舒于亟舒仆 - 仆亠 弍仍亠 12 从仂仄舒仆亟. 仆亟亳于亟舒仍仆亠 亰舒于亟舒仆仆 2-3 于舒舒仆亳, 仆舒 从仂亢亠仆 于舒舒仆 舒仆亳从舒仄 仗仂亟仍亳亳 仗仂于仆.
  • 31. Cannes lions 2018 Grand Prix 揃 Brand Experience & Activation Lions TODAY AT APPLE 2018 揃 APPLE 揃 Apple Cupertino Customer Retail / In-store Experience https://www.youtube.com/watch?v=RZ1b5IncN4c
  • 32. Cannes lions 2018 Silver Lion 揃 Brand Experience & Activation Lions VOLVO LIVE REVIEWS 2018 揃 VOLVO 揃 GREY Sao Paulo Sectors > Automotive https://www.youtube.com/watch?v=yqdZF_lbWQo
  • 33. Cannes lions 2018 Silver Lion 揃 Brand Experience & Activation Lions SAFECAP 2018 揃 FORD 揃 GTB Sao Paulo Sectors > Automotive https://www.youtube.com/watch?v=6ntbi9yuRvI
  • 34. Cannes lions 2018 Gold Lion 揃 Brand Experience & Activation Lions SAVE OUR SPECIES 2018 揃 LACOSTE 揃 BETC Paris Launch / Re-launch https://www.youtube.com/watch?v=v-ZhYyY1daw
  • 35. Cannes lions 2018 Bronze Lion 揃 Brand Experience & Activation Lions SELFIESTIX 2018 揃 MARS 揃 BBDO Auckland Retail Promotions & Competitions https://www.youtube.com/watch?v=ZlOxv3zrZyo
  • 36. Cannes lions 2018 Bronze Lion Celebrate Diversity 2018 揃 Eurovision Ukraine 2017 揃 banda agency https://vimeo.com/275612464
  • 37. Cannes lions 2018 Silver Lion Go With The Flaw 2018 揃 Diesel 揃 Family Production https://youtu.be/aYxG1ASrYKo
  • 38. 磻仄仂 亰舒 于舒亞! www.mami.org.ua +380 67 657 24 02 news@mami.com.ua