Hong Kong Digital Marketing 2008
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The document discusses how digital is changing the marketing landscape. It notes that digital is not a separate discipline but a specialism that cuts across disciplines like PR, advertising, direct marketing, retail, and activation. It also discusses Ogilvy's leadership in digital through initiatives like their interactive network and labs. Finally, it lists four golden rules that will be covered which include marketplace observations, audience trends, and marketing shifts.
Hong Kong Digital Marketing 2008
- 1. Customer Futures HK How Digital Is Changing The Marketing Landscape 22/7/08
- 2. giles.rhysjones@ogilvy.com Ogilvy - Customer Futures Hong Kong 22/7/8 - 2
- 3. Interactive @ Ogilvy - The largest digital network in the world Ogilvy - Customer Futures Hong Kong 22/7/8 - 3
- 4. Digital Is Not A DisciplineIt is A Specialism Within All Disciplines PR ADVERTISING DIRECT RETAIL ACTIVATION DIGITAL Ogilvy - Customer Futures Hong Kong 22/7/8 - 4