14. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
15. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
PEOPLE
THINGS
ONSTAGE
EXPERIENCE
16. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
NURSE
TISSUES
17. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
ATTITUDES
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
NURSE
TISSUES
18. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
NURSE
TISSUES
19. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
PEOPLE
THINGS
BACKSTAGE
SUPPORT
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
NURSE
TISSUES
20. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
NURSE
TISSUES
21. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
NURSE
TISSUES
22. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
NURSE
TISSUES
23. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
NURSE
TISSUES
IMPACT
24. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
NURSE
TISSUES
IMPACT MORE
STAFF
COST OF
DRUGS
IMAGING
TIME
SIDE
EFFECTS
EVALUATE & PRIORITIZE
Identify moments that matter for the customer and the organization
25. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
TISSUES
NURSE
EXPLORE CUSTOMER NEEDS
Gain deeper understanding of functional and emotional needs
26. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
TISSUES
NURSE
NEEDS
EXPLORE CUSTOMER NEEDS
Gain deeper understanding of functional and emotional needs
27. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
TISSUES
NURSE
FEEL
SAFE
HAVE
SCAN
NEEDS
EXPLORE CUSTOMER NEEDS
Gain deeper understanding of functional and emotional needs
28. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
TISSUES
NURSE
FEEL
SAFE
HAVE
SCAN
NEEDS
EXPLORE CUSTOMER NEEDS
Gain deeper understanding of functional and emotional needs
29. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
NURSE
FEEL
SAFE
HAVE
SCAN
TISSUES
30. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
NURSE
FEEL
SAFE
HAVE
SCAN
TISSUES
Roles & Processes
31. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
NURSE
FEEL
SAFE
HAVE
SCAN
TISSUES
Roles & Processes
32. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
NURSE
FEEL
SAFE
HAVE
SCAN
TISSUES
POSITION
PATIENT
TAKE
IMAGE
DEVELOP
IMAGERoles & Processes
33. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
NURSE
FEEL
SAFE
HAVE
SCAN
TISSUES
POSITION
PATIENT
TAKE
IMAGE
DEVELOP
IMAGERoles & Processes
EVALUATE & FRAME
Examine existing capabilities to determine issues / opportunities
34. Oracle . CX Strategy & Design Workshop . DesigningCX.com
EVALUATE & FRAME
Re-examine issue / opportunity based on deep customer understanding
35. Oracle . CX Strategy & Design Workshop . DesigningCX.com
EVALUATE & FRAME
Re-examine issue / opportunity based on deep customer understanding
36. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
DESIGN NEW EXPERIENCES
Innovate to influence attitudes and change behaviors
TISSUES
NURSE
FEEL
SAFE
37. Oracle . CX Strategy & Design Workshop . DesigningCX.com
GOES TO
INITIAL
DOCTOR
RIDES TO
HOSPITL
CHECKS
IN
WALKS
TO MRI
ROOM
SEES MRI
MACHINE
CRIES &
RESISTS
SEES
DOCTOR
ENTER
GETS
DRUGGED
GOES
THROUGH
MRI
DOCTOR MOM
CHECKIN
NURSE
IMAGING
TECH
MOM
DOCTOR
ANESTH.
IMAGING
TECH
MRI
MACHINE
DESK &
COMPUT.
CHARTCAR
TAKE-
HOME
PACKET
MRI
MACHINE
NEEDLE &
DRUGS
AM I
REALLY
SICK?
THAT
LOOKS
SCARY!
WILL IT
HURT
ME?!
MOM
CANT
HELP?
NO! NO!
PLEASE
NO!
IM
REALLY
NERVOUS
WISH I
WAS AT
SCHOOL
TECH.
WRITER
SYSTEM
ADMIN.
HOSPITL
BLDG
MGR
DOUG
PATIENT
SAFETY
TEAM
IMAGING
TECH
STAFF
PAGING
SYSTEM
PATIENT
RECORD
SYSTEM
RESERV.
SYSTEM
IMAGING
RECORD
SYSTEM
DRUG
ROOM
DESIGN NEW EXPERIENCES
Innovate to influence attitudes and change behaviors
TISSUES
NURSE
FEEL
SAFE
IDEA:
LETS GO
CAMPING
38. Oracle . CX Strategy & Design Workshop . DesigningCX.com
The new GE Optima MR360
is well suited for a wide range
of MR scanning needs with
the ease of operation to help
make a clinicians staff more productive. For
streamlining routine scans, the Optima MR360
incorporates an express exam approach to MR.
It includes many intuitive and automated
functions that help increase patient comfort,
operator confidence, image consistency, and
professional satisfaction of MR staff.
Great Experience