Customer Marketing Manager
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This role profile is for a Customer Marketing position at the G50-80 level. The role is responsible for the 4P's of marketing - product, price, distribution, and promotion - for a specific sector or category in the country. This includes owning the annual operating plan and ensuring the local execution of regional marketing strategies. Key responsibilities include managing the marketing plan, objectives, promotions, partnerships, and supporting sales to achieve business goals. Success is measured by various metrics like revenue growth, profitability, market share, and brand performance. Strong experience in marketing, sales, and category management is required.
Customer Marketing Manager
- 1. Role Profile: Customer Marketing (G50-80) What: Accountable for the sector (CL) product categories of the 4Ps of the marketing plan (product, price, distribution, promotion) and for part of the financial objectives. Owns the sector specific Annual Operating Plan in the country. Context: Has overall responsibility of sector specific market performance. Leads Marketing in implementing local execution of Region/ Cluster Marketing Strategy. Member if the Retail team, he represents the Sector with the country. Key Areas of responsibilities (KAR) - Accountable of the 4Ps of the marketing plan Define, implement & reviews progress of annual marketing plan and AOP with focus on sales, integral margin, PPWF and prices based on Sectors/BUs marketing strategy. - Review the business against (marketing) objectives, define & implement corrective action Manage the MIP/PIP process Ensure quantitative, weighted and qualitative presence in KA/channels Define, create, execute local promotions and manage trade marketing activities Formulate feedback to BU future business requirements based on shopper, retail and competitor insights Initiate and manage local partnerships (where applicable) Support other key functions and work with the x-BU Sales team in achieving the business objectives/ focus on Sales Manage local x-BU activities, pro-active on x-PD initiatives Key Performance Indicators (KPI) - PD revenue growth, iGM, Volume planning, Price Waterfall, FNP, Market share, Brand index Key Requirements Min 5 years of experience in S&M University level with Business/Strategic Marketing Direction Preferable background in FMCG or ERT retail, sales experience Excellent knowledge of the market scenario, customer & competitors Strong leadership competencies Excellent negotiation & communication skill Entrepreneurial drive for growth Excellent people management skills Ability to manage problem solving