This document summarizes a customer profile and services for a day care business. It describes the primary customers as working parents ages 25-35 who need day care services for their children ages 1-6 while both parents are working professionals with tight schedules. The day care offers basic services like pick up/drop off, meals, naps, play areas, celebrations, activities and security. Key success factors are maintaining a good reputation, quality care, hygiene, and flexible hours. Services are available from 7 AM to 7 PM with full or half day options.
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Customer profile
1. Customer Profile:
Although in Day Care, the actual consumer of the business are children between age 1 to 6 but the
actual user of the service are parents who pays for the service. Some of the characteristics of the
parents looking for the service are as follows:
1. Both Parents are working professionals between ages 25- 35 years of age
2. Both have tight schedule during all week days
3. Both comes under SEC A category
Services Offered:
Serial No. Basic Service Requirements for Day Care
1 Pick up & Drop Facility of kids
2 Meals facility during the day
3 Nap room
4 Audio Video Room
5 Playing Room/Toys Room
6 Small Lawn
7 Traditional Celebration of festivals
8 Activity/Sports Day
9 Security with CCTV camera
10 Low kids- Teacher Ratio
11 Innovative Learning Program
12 Flexible Hours
Our Key Success factors would be:
Maintaining a reputable and untarnished reputation in the community.
Quality care
Hygiene factor
Flexible hours
Timings:
7 AM to 7 PM
Full Day & Half day facilities