The document discusses common mistakes made when trying to create and sustain lasting customer relationships. It lists 14 common mistakes such as being too busy to prospect for new customers, letting the customer take the lead instead of driving the relationship, winging interactions instead of being prepared, and having inconsistent training and follow-up with customers. The document encourages learning from these mistakes to build stronger customer relationships.
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1. Creating & Sustaining Lasting Customer Relations School Facilities Management Professional Development Conference