Automotive is a major growth category for the company, with automotive companies looking beyond traditional TV for video advertising. The document discusses working with luxury automotive brands like LM, GM, LandRover, and Infiniti, noting that LM is respected for its luxury marketing. It launched its ModelZ product successfully engaging high-income consumers aged 35-54 through exploring, configuring, viewing photos, and finding dealers online. The company's widget delivered high engagement and a 5x return on investment for LM's campaign, leading LM to renew the campaign multiple times and expand its budget and scope overseas.
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2. ? Automotive is LMs largest growth category
? Automotive companies are formidable
broadcast advertisers and are interested in
finding video / broadcast outlets beyond
traditional TV.
? Our customers in this vertical include LM, GM,
LandRover, BMW and Infiniti
3. ? LM is a luxury car manufacturer respected widely for its
luxury marketing prowess.
? Product launch of the ModelZ has goal of the measurable
engagement (exploring, configuring, viewing photos,
finding dealers ) of high income A35-54
? We won because our widget gave CarMaker the right
combination of quality presentation, audience and
performance capabilities
? We delivered the highest engagement of the campaign
and a 5X ROI
? L M has renewed this campaign multiple times and is
planning to double its budget and expand overseas
